What Is Instapage: Best Page Builder in 2023?

Regarding making lead capture pages that produce leads and enhance business, you could have stumbled upon InstaPage like a possible solution. What Is Instapage

Instapage supplies a range of professionally-designed modern landing page layouts and a powerful page creator instrument, that seems appealing. Yet, the actual issue remains if it really lives up to the buzz and could in fact assist you in making conversion-optimized landing pages with no trouble.

On top of that, considering fairly high pricing, you could be pondering whether it’s valuable the financial commitment. Through this all-inclusive assessment of InstaPage, our team aspire to offer you responses to such queries.

We’ll explore the platform’s primary functions, investigate its user interface, and also appraise the general efficacy like a lead capture page constructor.

By the close of the evaluation, you’ll obtain a more precise knowledge concerning whether InstaPage is the best lead capture page builder for your specific requirements.

Hence let’s get started, let’s dive in.  


Instapage Overview

InstaPage is really the web-based system which supplies all required tools for construct as well as release squeeze pages.

It doesn’t matter whether or not you own the web site or an online presence – with Instapage, one have the ability to quickly develop conversion-focused landing pages which assist you generate extra leads, market extra items, or even motivate additional activities coming from the users.

Although you may do not have any coding or even layout experience, Instapage’s features make the process involving producing successful lead capture pages a piece of cake.

Utilizing instruments such as heat map, analytics, and also split-testing, you can utilize visitor data in order to optimize your lead capture page designs and also make them even more productive.

Below is a quick summary of the reason why one think about opting for Instapage to be the landing page creator:

  • Customizable templates: Instapage offers more than 80 high-quality templates that you can easily customize to fit your needs, so you never have to start from scratch or search for inspiration for your next landing page.
  • Intuitive landing page editor: Whether you want to start with a blank canvas or edit one of the many templates, Instapage’s drag-and-drop page builder interface is both powerful and user-friendly.
  • Effective form builder: To ensure you capture the right type of leads with your landing pages, Instapage makes it easy to create detailed custom forms for collecting user information.
  • Useful selection of widgets: Along with forms, you can easily add other elements to your landing pages, such as videos, images, and buttons.
  • Tracking and reporting: Thanks to built-in analytics, heatmap, and A/B testing tools, you can quickly identify what’s working and what’s not and optimize your landing pages for better results.
  • Integration options: Instapage can connect to various services, such as email marketing platforms, WordPress, and more, through Zapier.
  • Hosted system: Instead of using a WordPress landing page plugin, everything is hosted independently by Instapage. You can use your account to create landing pages for multiple projects and websites. However, you can quickly publish landing pages on your WordPress website with Instapage.
  • 14-day free trial: If Instapage sounds like the right tool for you, there’s a free 14-day trial available.

We’ll cover the pricing details of Instapage later in this review, but for now, let’s take a closer look at what this landing page builder can do and whether it’s easy to use.



Instapage Features

After reading the aforementioned summary, one may become curious about employing InstaPage as the lead capture page creator.

Nonetheless, it’s crucial for you to appraise if Instapage’s capabilities really are just as efficient as they sound.

In this part, we’ll dive into the primary features regarding InstaPage and also examine just how effectively these features work.

Instapage Templates


Instapage claims to offer above two hundred themes, nevertheless when browsing their collection, we actually noticed that in fact there exist just around eighty layouts.

A number of these templates might be not really full squeeze page choices, such as those thank-you page layouts. Nonetheless, the templates obtainable are crafted to very high quality and also cover an array concerning goals.

Owing to their filters, you can swiftly find the type associated with layout you will need while beginning a new lead capture page.

Drag and Drop Editor

Drag and Drop Editor

The editor of Instapage gives you the necessary flexibility to produce a tailor-made landing page, no matter if you begin from a clean fabric or even a theme.

The actual InstaPage page creator lets you locate the items anywhere on your site, with no limitations or even the grid layout.

Useful markers as well as gridlines tend to be shown as you relocate components about the webpage, which makes this simpler in order to line up the page items.

The page creator additionally displays your length between components on the the page, allowing you to locate page components along with exactness.

The drag-and-drop user interface fixes elements to the root grid-based layout, providing direction when setting up page components.



Customization Options

Custom controls

You can easily customize the elements that make up your pages through the Instapage page builder interface.

Then, you can make a range of changes beyond what’s available on the floating toolbar by accessing the properties of the item in the side panel.

You can also add custom CSS and JavaScript to further control the appearance and functionality of your landing pages.


InstaPage’s Instablocks feature permits one in order to build a collection of reusable components components, or perhaps sections, that one could insert into any your squeeze pages.

Such feature is really helpful if you are making multiple landing pages for yourself or perhaps the customers.

One can save custom reviews, page headers, footings, CTAs, as well as other things one create with InstaPage as InstaBlocks.

Instapage furthermore arrives equipped with a diverse array of Instablock themes that you can employ as bases.

Their Global Blocks functionality, that allows one in order to modify a single Instablock in their collection as well as see such changes automatically applied to every instance of such section within the published pages, is available exclusively in their much more expensive Enterprise permit of InstaPage.

Landing Page Widgets

Instapage widgets allow you to quickly insert a range of elements into your landing page designs.

You can add:

    • Headlines
    • Forms
    • Images
    • Buttons
    • Paragraphs
    • Circles
    • Videos
    • Boxes
    • Vertical and Horizontal lines
    • HTML Widgets
    • Timers

    While there exist a few helpful choices, their gadget variety isn’t as broad as various other page builders like Divi Builder and Elementor.

    There exist premade cost tables along with various other elements within their page templates, nevertheless including these to your pages isn’t as simple like possessing accessibility to pre-made widgets which one can drag-and-drop on to your pages.

    Nonetheless, the Instablock function provides you a method in order to develop a component, such as a pricing table or CTA, as well as save this with regard to reuse upon virtually any webpage required.

    Mobile-Friendly Page Designs

    Instapage mobile friendly

    Instapage ensures which all squeeze pages created upon its platform will be responsive by default.

    Nonetheless, users may switch towards their mobile view associated with the page these people tend to be focusing on within the editor as well as produce changes which only mobile end users are going to observe.

    Instapage does include the ability in order to display slightly varying versions associated with landing pages, depending on regardless of whether visitors are utilizing a cell phone or even computer device.

    Nevertheless, end users can simply cover items these people don’t wish to reveal to smartphone users, rather than actually creating two completely distinct variants of the page.

    Their InstaPage page builder features a notable interface which is really easy to use as well as gives plenty of freedom within locating components.

    The system furthermore offers useful guidance should users desire in order to exactly line up their webpage items.

    Despite the fact that there is really an absence of premade items or gadgets, users could produce most items by themselves as well as after that store all of them for reusing.



    Landing Page Publishing Options:

    Once a user has created a landing page on Instapage, they have several publishing options:

    They can publish it on their own domain, a WordPress website via a free plugin, or a Drupal website.

    Instapage also provides a demo domain for users to test their landing pages. However, it is not recommended to run campaigns on any landing pages published in this way.

    Instead, users should use a domain they have registered elsewhere.

    Publishing an Instapage Landing Page on a WordPress Website:

    Publishing a Instapage squeeze page on a WordPress site is really simple. End users have to trigger their free plugin on their website and connect their WordPress platform website to their Instapage accounts simply by inputting several easily accessible details.

    Once their two profiles tend to be connected, end users could just choose which squeeze page they desire in order to publish upon their own site from the the obtainable choices.

    Any squeeze page made and printed in InstaPage should end up being obtainable from their dropdown menu in their WordPress platform dash panel.

    End users may choose whether their page is displayed as landing page, a 404 page, or perhaps the homepage of their own web site.

    Once the user has selected a page, entered a URL for it it, and struck the actual

    Publish button, they should be able in order to see that lead capture page upon their WordPress platform site.

    The process with regard to posting squeeze pages on a Drupal platform web site is actually similar.


    Publishing a Landing Page on Your Own Domain

    Besides releasing lead capture pages on the WordPress or perhaps Drupal site, end users can likewise use the domain name they have registered in order to make their own pages available on the internet.

    InstaPage presents directions for numerous associated with the actual most favored domain name registrars to help users quickly link their own domain to their Instapage accounts.

    There’s also lots of records on the actual website which describes the process within more level.

    End users may hook up an infinite variety of domain names and sub domain names for their Instapage account, allowing all of them in order to submit up to 30 landing page experiences on the actual Business plan (much more on the actual Enterprise program) at virtually any a single period, around multiple domains or WordPress and Drupal sites.

    Users can likewise download landing pages and reveal them with additional InstaPage end users who can publish all of them directly into their own accounts regarding enhancing and also releasing.



    Instapage Integration Options

    InstaPage landing pages can integrate easily together with a wide range associated with third-party solutions, which includes analytics resources, e-mail marketing services, and also webinar suppliers.

    In case end users desire in order to market products along with Instapage, these people may link their squeeze pages in order to a Shopify platform e-commerce retail store or perhaps Pay pal in order to collect repayments online.

    Users can additionally integrate Instapage along with Zapier to hook up their own squeeze pages along with a lot more applications and services.

    It really is really worth checking the actual integration records to find out when it’s feasible in order to connect squeeze pages in order to a particular service.

    Tracking, Testing, and Reporting:

    As soon as end users release a lead capture page, these people can begin monitoring its performance.

    A single alternative is to utilize the actual inbuilt heat map device to determine exactly what site visitors have been performing although looking at the actual webpages, for example in which they’ve already been clicking or what lengths they have already been scrolling.

    This particular is actually particularly helpful when the actual squeeze page is actually not creating as much leads as anticipated.

    The heatmap could help uncover possible problems, including buttons that visitors usually do not identify since switches or perhaps types that are too much lower the webpage, over and above exactly where many of the market is scrolling through in order to.

    As well as heatmaps, end users can likewise see the actual conversion rates regarding their own webpages and additional analytics data to assist observe their efficiency.

    Incorporating together with Google Analytics offers a lot more knowledge directly into just how pages tend to be carrying out.

    To help obtain even more conversions out of the guests, InstaPage enables users manage A/B testing upon landing pages.

    By means of the actual handles, end users could create a replica of the landing page and after that make modifications towards the new edition, for example changing the actual CTA.

    InstaPage will show the distinct variants from the page to guests to determine which one functions the very best.  


    Other Features of Instapage:

    Besides the actual themes, mobile-friendly web page styles, and publishing options discussed earlier, InstaPage provides numerous functions that have made this probably the most strong and well-liked squeeze page creation and also lead generation services obtainable nowadays.

    Some good examples of these capabilities consist of the power with regard to numerous users to be able to team up upon a project as well as work together around the identical squeeze pages along with an archive of conversation and also modifications which were produced. Instapage likewise gives the choice of along with Adwords to see advertising information within the Instapage dashboard.

    There is also a large library regarding on-line documents to assist consumers obtain the utmost out of Instapage, in addition to support pertaining to creating Google Accelerated Mobile Pages squeeze pages. To find out the complete listing of InstaPage features, go to their programs site on their website.  


    Instapage Pricing





    In terms of pricing, possible users may benefit from InstaPage’s two-week trial offer.

    Nonetheless, users will provide payment information to access the free trial as well as will undoubtedly be instantly charged after the free trial has ended.

    Canceling the support is straightforward when end users aren’t content with InstaPage. In case users are satisfied using the test, there are a couple of membership alternatives available pertaining to Instapage.

    The very first choice will be the InstaPage Enterprise strategy, that is priced at 199 dollars each month.

    However, end users could preserve twenty-five percent by selecting to spend yearly, which often involves a cost involving 1,788 dollars, generating the monthly price equivalent to $149.

    Custom Enterprise Plan

    InstaPage features a personalised Enterprise strategy with regard to companies which have specific needs.

    The blueprint is sold with custom prices that mirrors your setup.

    After using a call using the product sales team, a personalized Venture strategy will likely be established according to your preferences.

    It is possible to have a look at what is incorporated inside the Company method as well as the bonus deals open to Business customers around the Instapage pricing page.  


    Pros and Cons of Instapage

    Before making a decision, it’s essential to weigh the pros and cons of Instapage. Here are some of the best things about Instapage, as well as some of its drawbacks:


    • A good range of professional-looking landing page templates.
    • The ability to deliver files and sell items via your landing pages.
    • An advanced landing page builder that’s easy to use.
    • Enough landing page publishing options.
    • Lots of reporting data and tools to help you optimize your pages.
    • Features that make Instapage good for collaborating with team members and clients.
    • Good mobile support to help you design mobile-friendly landing pages.
    • Lots of helpful online documentation and a responsive live chat support channel.


    • Not as many landing page templates as some other tools, including Leadpages.
    • Fewer page widgets compared to premium WordPress page builders, such as Divi.
    • The Business plan is limited to 30,000 unique visitors per month, 30 published landing page experiences, five workspaces, and five team members. Allowances on the Enterprise plan can be customized.
    • Slightly limited e-commerce options compared to other tools, such as Leadpages.
    • High pricing makes it unsuitable for casual website owners.


    What Is Instapage Final Thoughts

    InstaPage is really a strong landing page creator as well as publishing instrument in which provides many advantages to its users.

    Its own basic templates as well as advanced page builder enable customers to generate various kinds of website landing pages quickly.

    The actual Live journal integration is well-implemented, rendering it easy to be able to publish squeeze pages in your Live journal web site along with InstaPage’s no cost extension.

    Additionally, posting squeeze pages on your own very own internet domain names is similarly easy, as well as Instapage manages all of the hosting to suit your needs.

    Instapage allows one to deliver downloads, accumulate leads by means of your own website landing pages, and integrate your own web pages along with many third party solutions, rendering it suitable for numerous tasks.

    However, the slightly restricted alternatives for promoting goods directly through your landing pages may possibly place a few visitors away.

    The main sticking point with InstaPage will be it’s costs, which usually may possibly become challenging to warrant regarding some users.

    Nevertheless, regarding those who can easily, Instapage is a wonderful recommendation.

    Alternatively, customers may begin with the WordPress dependent configuration using the Divi concept having its impressive website builder instrument, a massive as well as growing library regarding themes, and divided assessment functions for a fraction

    If you’re ready for one of the best landing page builders around, Instapage should undoubtedly be on your shortlist. What Is Instapage