Unbounce vs Leadpages vs Instapage: Best Page Builder in 2023?

Concerning making squeeze pages which generate prospects as well as raise business, you may have come across InstaPage as a potential solution. Unbounce vs Leadpages vs Instapage

Instapage supplies a range of professionally-designed modern squeeze page themes as well as a powerful page creator tool, which appears promising. However, the real question is if it meets its buzz as well as is able to truly aid you in create conversion-focused lead capture pages easily.

On top of that, considering comparatively high costs, you might be pondering whether it’s valuable investing. Through this extensive review regarding InstaPage, we aspire to offer you with responses for such queries.

We shall explore its key functions, investigate its interface, and also determine the general efficacy as a squeeze page creator.

At the conclusion of the evaluation, you shall possess a better comprehension concerning whether or not InstaPage could be the right squeeze page builder for your demands.

Thus let’s proceed, let us delve intο.  


Instapage Overview

Instapage is really the web-based platform that provides every one of necessary resources to construct as well as release squeeze pages.

It doesn’t matter if you already have a website or even the internet existence – by using Instapage, you have the ability to effortlessly produce conversion-optimized landing pages that can enable you produce additional leads, market extra items, or perhaps encourage other actions coming from the users.

Even if you don’t have coding or even style knowledge, InstaPage’s features help to make the process associated with producing effective squeeze pages a piece of cake.

By using tools including heatmap, analytics, and A/B testing, you could utilize user details in order to maximize your lead capture page layouts and also render all of them more productive.

Below is a concise outline regarding the reason why one ponder selecting Instapage for your lead capture page constructor:

  • Customizable templates: Instapage offers more than 80 high-quality templates that you can easily customize to fit your needs, so you never have to start from scratch or search for inspiration for your next landing page.
  • Intuitive landing page editor: Whether you want to start with a blank canvas or edit one of the many templates, Instapage’s drag-and-drop page builder interface is both powerful and user-friendly.
  • Effective form builder: To ensure you capture the right type of leads with your landing pages, Instapage makes it easy to create detailed custom forms for collecting user information.
  • Useful selection of widgets: Along with forms, you can easily add other elements to your landing pages, such as videos, images, and buttons.
  • Tracking and reporting: Thanks to built-in analytics, heatmap, and A/B testing tools, you can quickly identify what’s working and what’s not and optimize your landing pages for better results.
  • Integration options: Instapage can connect to various services, such as email marketing platforms, WordPress, and more, through Zapier.
  • Hosted system: Instead of using a WordPress landing page plugin, everything is hosted independently by Instapage. You can use your account to create landing pages for multiple projects and websites. However, you can quickly publish landing pages on your WordPress website with Instapage.
  • 14-day free trial: If Instapage sounds like the right tool for you, there’s a free 14-day trial available.

We’ll cover the pricing details of Instapage later in this review, but for now, let’s take a closer look at what this landing page builder can do and whether it’s easy to use.



Instapage Features

Following perusing the earlier summary, one might become interested in employing InstaPage to be the landing page constructor.

Nevertheless, it’s crucial for you to evaluate whether or not Instapage’s capabilities are just as efficient like they actually sound.

In this segment, we will delve into these primary functions regarding Instapage as well as see just how well these features work.

Instapage Templates


Instapage professes to supply above two hundred layouts, nevertheless when exploring their library, we actually found that there are just about 80 templates.

Some among these themes are not really full landing page alternatives, such as the thank you page templates. Nevertheless, these layouts obtainable have been created to a high quality and cover a variety concerning purposes.

Owing to their filters, you could swiftly identify the type of theme you will need when initiating a brand new landing page.

Drag and Drop Editor

Drag and Drop Editor

The particular editor associated with Instapage provides you the liberty to generate a customized landing page, regardless of whether you begin with the help of a empty canvas or perhaps a template.

The InstaPage page builder allows you locate your components anywhere upon your site, with no constraints or even a grid-based design.

Beneficial markers and grids tend to be displayed while you relocate elements about the webpage, making this much easier to position the webpage items.

This page creator also displays the area between components on your webpage, permitting one in order to locate webpage elements together with precision.

This drag and drop interface fixes items to the underlying grid-based style, providing direction while organizing webpage components.



Customization Options

Custom controls

You can easily customize the elements that make up your pages through the Instapage page builder interface.

Then, you can make a range of changes beyond what’s available on the floating toolbar by accessing the properties of the item in the side panel.

You can also add custom CSS and JavaScript to further control the appearance and functionality of your landing pages.


InstaPage’s InstaBlocks feature enables you to create a library of reusable components assets, or blocks, which one may insert into any one of the lead capture pages.

This function is useful in case you’re developing numerous squeeze pages on behalf of yourself or perhaps the customers.

One can store custom reviews, page headings, footers, CTAs, and also anything else one produce with InstaPage in the form of Instablocks.

Instapage additionally comes with a diverse range associated with InstaBlock layouts for one to utilize as bases.

Their Global Blocks functionality, that enables you in order to modify a single InstaBlock within the library and also see those modifications automatically applied for every occurrence associated with that block within your published webpages, is available only in the more costly Enterprise license of Instapage.

Landing Page Widgets

Instapage widgets allow you to quickly insert a range of elements into your landing page designs.

You can add:

    • Headlines
    • Forms
    • Images
    • Buttons
    • Paragraphs
    • Circles
    • Videos
    • Boxes
    • Vertical and Horizontal lines
    • HTML Widgets
    • Timers

    Whilst there are some helpful choices, the widget selection isn’t as comprehensive in comparison with various other page builders like Divi Builder and Elementor Pro.

    There are premade pricing tables as well as various other elements in the webpage templates, but adding them for the webpages isn’t as simple as possessing access to pre-made widgets that one can drag-and-drop on to your pages.

    However, their InstaBlock feature provides one an approach in order to produce an element, for example a pricing table or even call-to-action, as well as store it for reuse on the any page needed.

    Mobile-Friendly Page Designs

    Instapage mobile friendly

    InstaPage ensures which every one of lead capture pages crafted on their service are mobile-friendly automatically.

    Nevertheless, users may switch towards the mobile view associated with their page they tend to be focusing on in the editor and also make alterations that exclusively mobile phone end users are going to observe.

    Instapage really does incorporate the functionality in order to exhibit somewhat distinct versions of squeeze pages, according to regardless of whether guests are employing the cell phone or perhaps desktop computer gadget.

    Nonetheless, users may only cover components they do not wish in order to display to mobile users, as opposed to producing 2 totally distinct variants associated with the webpage.

    Their InstaPage page builder features a notable user interface which is simple to use and offers a lot of flexibility in locating elements.

    Their system also offers valuable assistance should end users desire in order to precisely align their webpage items.

    Despite the fact that there is a lack of ready-made items or perhaps widgets, users could develop most elements themselves as well as then save all of them for reusing.



    Landing Page Publishing Options:

    Once a user has created a landing page on Instapage, they have several publishing options:

    They can publish it on their own domain, a WordPress website via a free plugin, or a Drupal website.

    Instapage also provides a demo domain for users to test their landing pages. However, it is not recommended to run campaigns on any landing pages published in this way.

    Instead, users should use a domain they have registered elsewhere.

    Publishing an Instapage Landing Page on a WordPress Website:

    Releasing a InstaPage lead capture page upon the WordPress platform site is really straightforward. Users need to trigger their free plugin on their website and also link their own WordPress platform site to their own InstaPage accounts simply by entering several readily obtainable details.

    As soon as the 2 accounts are associated, users could simply select which usually lead capture page they wish in order to submit on their site from their accessible options.

    Virtually any squeeze page made and also printed in Instapage ought to be available from the drop-down list within the WordPress dash panel.

    Users may select whether the webpage is shown like landing page, the 404 error page, or perhaps their home page associated with their own site.

    As soon as the user provides picked a page, inserted a URL for the page, and also hit the actual

    Release switch, these people ought to find a way in order to see that squeeze page on their own WordPress platform site.

    The process with regard to publishing landing pages upon the Drupal platform site is actually similar.


    Publishing a Landing Page on Your Own Domain

    Along with releasing lead capture pages on the WordPress or perhaps Drupal web site, users can also employ a domain name these people have registered in order to help to make their webpages available on-line.

    InstaPage displays guidelines for several associated with the most popular domain name registrars to assist users rapidly link their website to their own InstaPage account.

    There exists likewise lots of documentation on the actual website that describes the method within a lot more depth.

    End users can link an unlimited variety of domain names as well as subdomains for their Instapage account, enabling all of them in order to post as much as 30 landing page experiences on the Company plan (more on the Business strategy) at virtually any one time, across multiple domain names or WordPress as well as Drupal platform websites.

    Users could likewise get lead capture pages as well as share all of them together with other Instapage end users that could publish all of them into their accounts with regard to modifying and releasing.



    Instapage Integration Options

    InstaPage lead capture pages can integrate easily together with a wide range of 3rd party options, such as analytics tools, email marketing services, as well as webinar companies.

    When end users want in order to advertise products with Instapage, they could link their own lead capture pages to the Shopify platform ecommerce store or even Pay pal to collect repayments on the internet.

    Users could also integrate InstaPage along with Zapier to hook up their own lead capture pages together with much more applications and also solutions.

    It worth checking the integration documentation to see if it really is achievable to hook up landing pages to a certain support.

    Tracking, Testing, and Reporting:

    After end users release a lead capture page, they could commence checking the performance.

    One particular choice would be to use the inbuilt heatmap application to see precisely what site visitors are already performing whilst looking at the pages of content, such as in which they have already been pressing or perhaps how far they have already been scrolling.

    This particular is specifically helpful when the lead capture page is not necessarily producing as numerous potential customers because predicted.

    The heatmap may assist reveal possible problems, for example control keys that visitors do not identify as switches or perhaps types that are too far lower the web page, past exactly where many of the market is actually scrolling through in order to.

    As well as heatmaps, users can likewise see the actual conversion rates associated with their webpages as well as various analytics information to aid monitor their own effectiveness.

    Including together with Google Analytics gives much more insight in to how pages are usually carrying out.

    To aid obtain a lot more conversions out of visitors, InstaPage lets users operate A/B testing on their landing pages.

    By means of the handles, users can produce a copy of the lead capture page and create alterations to the brand new variant, for example changing the actual CTA.

    InstaPage will present the distinct variants from the page in order to guests to see which a single works the most effective.  


    Other Features of Instapage:

    Besides the templates, mobile-responsive web page designs, as well as submitting choices mentioned earlier, InstaPage offers many more capabilities who have made this one of the most strong and preferred squeeze page creation and lead generation solutions obtainable today.

    Several illustrations of these features consist of the ability for several consumers to collaborate on the a project and also work together around the identical squeeze pages with an archive of conversation and also modifications which were created. InstaPage also gives the option integrating along with Google AdWords platform to find out advertising and marketing information inside the Instapage dash panel.

    There’s also a large collection of on-line documentation to assist end users obtain the utmost from InstaPage, in addition to support regarding creating Google AMP landing pages. To see the full listing of InstaPage capabilities, visit their plans page on their own site.  


    Instapage Pricing





    In terms of pricing, potential consumers can benefit from Instapage’s two-week trial offer.

    Nevertheless, users will have to offer payment to get into the trial and also will undoubtedly be automatically billed as soon as the trial has ended.

    Ending the assistance is easy when end users are not satisfied with the help of Instapage. Should end users tend to be contented with the demo, you can find pair of registration alternatives available with respect to InstaPage.

    The initial alternative may be the InstaPage Company method, which costs $199 each month.

    Nevertheless, end users could preserve 25% simply by selecting to spend each year, that involves an upfront fee associated with 1,788 dollars, generating the per month expense comparable to $149.

    Custom Enterprise Plan

    Instapage offers a personalised Business method with regard to organizations who have specific demands.

    The program is sold with tailor-made pricing which mirrors your own settings.

    Following having a phone call with the sales team, a customized Business plan will likely be setup based on your requirements.

    It is possible to check out what exactly is incorporated in the Enterprise strategy as well as the extras open to Venture clients over the Instapage pricing web page.  


    Pros and Cons of Instapage

    Before making a decision, it’s essential to weigh the pros and cons of Instapage. Here are some of the best things about Instapage, as well as some of its drawbacks:


    • A good range of professional-looking landing page templates.
    • The ability to deliver files and sell items via your landing pages.
    • An advanced landing page builder that’s easy to use.
    • Enough landing page publishing options.
    • Lots of reporting data and tools to help you optimize your pages.
    • Features that make Instapage good for collaborating with team members and clients.
    • Good mobile support to help you design mobile-friendly landing pages.
    • Lots of helpful online documentation and a responsive live chat support channel.


    • Not as many landing page templates as some other tools, including Leadpages.
    • Fewer page widgets compared to premium WordPress page builders, such as Divi.
    • The Business plan is limited to 30,000 unique visitors per month, 30 published landing page experiences, five workspaces, and five team members. Allowances on the Enterprise plan can be customized.
    • Slightly limited e-commerce options compared to other tools, such as Leadpages.
    • High pricing makes it unsuitable for casual website owners.


    Unbounce vs Leadpages vs Instapage Final Thoughts

    Instapage is a powerful squeeze page builder as well as posting tool that offers many benefits to its users.

    Its starter themes as well as sophisticated website builder allow consumers to generate several types of website landing pages effortlessly.

    The actual WordPress incorporation is actually well-implemented, which makes it easy in order to submit squeeze pages on your own WordPress platforms web site along with Instapage’s totally free extension.

    Additionally, publishing squeeze pages in your very own domains will be similarly easy, and also InstaPage handles all the web hosting to suit your needs.

    InstaPage permits you to definitely supply downloads, gather leads by way of your own squeeze pages, and integrate your pages with several third-party services, which makes it suitable for several tasks.

    Nevertheless, the particular a bit restricted options regarding marketing goods directly via your website landing pages may possibly place several audience off.

    The main sticking point along with Instapage will be its prices, which might become a challenge to justify for some consumers.

    Nonetheless, with regard to those who may, Instapage is a great suggestion.

    On the other hand, users can easily focus on a WordPress dependent setup using the Divi style using its amazing website builder tool, a vast as well as growing collection associated with web templates, as well as divided assessment features for a fraction

    If you’re ready for one of the best landing page builders around, Instapage should undoubtedly be on your shortlist. Unbounce vs Leadpages vs Instapage