Unbounce vs Instapage: Best Page Builder in 2023?

In terms of producing landing pages that effectively create prospects as well as raise business, you may have stumbled upon Instapage as a prospective answer. Unbounce vs Instapage

InstaPage offers many different expertly crafted contemporary landing page templates as well as a powerful page creator tool, that appears enticing. Nevertheless, the true inquiry is whether or not Instapage satisfies its promises and also is able to really aid you creating conversion-focused landing pages easily.

On top of that, taking into account fairly elevated costs, you may be wondering if it is worth the financial commitment. Through this comprehensive review pertaining to Instapage, we strive to provide you with solutions to such questions.

We shall explore its main functions, explore the interface, as well as appraise its general usefulness like a landing page creator.

By the end of this evaluation, you will obtain a clearer knowledge concerning if InstaPage is the ideal lead capture page builder to meet your own requirements.

Hence let’s proceed, let’s dive into.  


Instapage Overview

Instapage is really the cloud-based solution that offers all needed resources to construct as well as release lead capture pages.

No matter if you already have a website or even the internet presence – with InstaPage, you have the ability to quickly create conversion-optimized landing pages that aid you to create additional prospects, sell additional products, or even promote additional activities coming from the site visitors.

Although you may don’t have any code or style expertise, InstaPage’s features allow the procedure of developing effective lead capture pages easy.

By using tools like heat map, evaluation, as well as A/B testing, one can make use of user data in order to enhance your lead capture page styles and also make all of them even more productive.

Here’s a quick breakdown as to exactly why you might selecting InstaPage to be your squeeze page creator:

  • Customizable templates: Instapage offers more than 80 high-quality templates that you can easily customize to fit your needs, so you never have to start from scratch or search for inspiration for your next landing page.
  • Intuitive landing page editor: Whether you want to start with a blank canvas or edit one of the many templates, Instapage’s drag-and-drop page builder interface is both powerful and user-friendly.
  • Effective form builder: To ensure you capture the right type of leads with your landing pages, Instapage makes it easy to create detailed custom forms for collecting user information.
  • Useful selection of widgets: Along with forms, you can easily add other elements to your landing pages, such as videos, images, and buttons.
  • Tracking and reporting: Thanks to built-in analytics, heatmap, and A/B testing tools, you can quickly identify what’s working and what’s not and optimize your landing pages for better results.
  • Integration options: Instapage can connect to various services, such as email marketing platforms, WordPress, and more, through Zapier.
  • Hosted system: Instead of using a WordPress landing page plugin, everything is hosted independently by Instapage. You can use your account to create landing pages for multiple projects and websites. However, you can quickly publish landing pages on your WordPress website with Instapage.
  • 14-day free trial: If Instapage sounds like the right tool for you, there’s a free 14-day trial available.

We’ll cover the pricing details of Instapage later in this review, but for now, let’s take a closer look at what this landing page builder can do and whether it’s easy to use.



Instapage Features

Following perusing the aforementioned overview, you may become interested in utilizing Instapage as your lead capture page builder.

Yet, it is crucial for you to evaluate if Instapage’s capabilities are just as successful like they seem.

Within this section, we’ll delve in to the main capabilities associated with Instapage as well as see how well they work.

Instapage Templates


InstaPage claims to supply over two hundred layouts, nevertheless when browsing the collection, we found that there exist just approximately 80 layouts.

Some of such themes may be not really complete landing page alternatives, like those thank-you webpage templates. However, the layouts accessible have been created to a very high quality and address a range of objectives.

Thanks to the filter systems, one could swiftly identify the sort associated with theme you need when beginning a fresh lead capture page.

Drag and Drop Editor

Drag and Drop Editor

The particular editor associated with InstaPage offers one the liberty in order to generate a customized squeeze page, regardless of whether you commence from the clean fabric or the theme.

The InstaPage page creator enables you position the elements anyplace upon the page, devoid of limitations or the grid style.

Useful markers and also gridlines are displayed while one move elements around the site, which makes it easier in order to position your webpage items.

This page creator furthermore displays the distance among items on the your page, allowing one to position webpage components along with accuracy.

This drag and drop user interface fixes items towards your root grid-based layout, supplying advice while organizing page elements.



Customization Options

Custom controls

You can easily customize the elements that make up your pages through the Instapage page builder interface.

Then, you can make a range of changes beyond what’s available on the floating toolbar by accessing the properties of the item in the side panel.

You can also add custom CSS and JavaScript to further control the appearance and functionality of your landing pages.


InstaPage’s Instablocks feature enables you in order to create a collection of reusable components components, or sections, that you can insert into any the landing pages.

This feature is actually helpful if you’re developing various lead capture pages on behalf of your own self or perhaps the clients.

One could save customized reviews, page headers, footings, CTAs, and also everything else one develop with Instapage in the form of Instablocks.

Instapage furthermore comes along with a wide-ranging selection of Instablock templates that one can utilize as beginning points.

The Global Instablocks functionality, which allows one in order to revise an InstaBlock within the collection and also see such modifications immediately used to each occurrence of that section within your published webpages, can be available only within the more expensive Enterprise license of InstaPage.

Landing Page Widgets

Instapage widgets allow you to quickly insert a range of elements into your landing page designs.

You can add:

    • Headlines
    • Forms
    • Images
    • Buttons
    • Paragraphs
    • Circles
    • Videos
    • Boxes
    • Vertical and Horizontal lines
    • HTML Widgets
    • Timers

    Although there are a few useful options, their gadget variety isn’t quite as broad in comparison with additional page builders like Divi Builder and Elementor Pro.

    Here are pre-constructed cost tables as well as other items in their page layouts, but including them for your webpages is as simple like possessing access for readymade widgets which one can drag and drop on to your pages.

    However, the Instablock function offers you a method to create an element, for example a cost table or CTA, as well as store this with regard to reuse on any page required.

    Mobile-Friendly Page Designs

    Instapage mobile friendly

    InstaPage makes sure that every one of squeeze pages crafted on their platform will be responsive by default.

    Nevertheless, end users may move to their mobile edition of the webpage they are engaged on in their editor as well as produce modifications that exclusively mobile phone users will observe.

    Instapage really does incorporate their capability in order to show slightly varying variants of squeeze pages, depending on regardless of whether guests are employing a cell phone or even desktop computer gadget.

    Nonetheless, end users may simply conceal components these people don’t wish to display to smartphone users, rather than creating 2 totally distinct editions associated with their webpage.

    The Instapage page builder boasts an impressive interface that is really simple to use and offers loads associated with freedom in positioning components.

    The platform furthermore supplies valuable support should users want in order to precisely align their own webpage elements.

    Although there is a scarcity of pre-built components or even gadgets, users could create most items by themselves and then preserve all of them with regard to reusage.



    Landing Page Publishing Options:

    Once a user has created a landing page on Instapage, they have several publishing options:

    They can publish it on their own domain, a WordPress website via a free plugin, or a Drupal website.

    Instapage also provides a demo domain for users to test their landing pages. However, it is not recommended to run campaigns on any landing pages published in this way.

    Instead, users should use a domain they have registered elsewhere.

    Publishing an Instapage Landing Page on a WordPress Website:

    Releasing an InstaPage lead capture page upon the WordPress web site is really easy. End users have to trigger the totally free plugin upon their website and link their WordPress website to their own Instapage account through adding several quickly accessible details.

    Once the a couple of accounts usually are associated, users could simply select that squeeze page these people want in order to publish on their own site from the accessible alternatives.

    Virtually any squeeze page made as well as published within InstaPage should be accessible from the the dropdown menu in the WordPress platform dashboard.

    Users could choose regardless of whether their page is exhibited as being a landing page, a 404 page, or perhaps the home page associated with their own website.

    Once their user offers chosen a page, entered a URL for it it, and struck the

    Submit button, these people must find a way in order to view which landing page on their own WordPress web site.

    The procedure for posting squeeze pages upon a Drupal website is identical.


    Publishing a Landing Page on Your Own Domain

    In addition to posting squeeze pages upon a WordPress platform or Drupal platform site, users could likewise use a domain name they have registered to help to make their own pages obtainable on-line.

    Instapage presents instructions regarding many associated with the most popular registrars to help users swiftly connect their domain for their own InstaPage account.

    There is likewise lots of records upon the web site that explains the method in a lot more detail.

    Users could link an unlimited quantity of domain names and also sub domain names to their Instapage account, enabling all of them to submit up to thirty lead capture page experiences on the actual Company strategy (much more on the actual Enterprise strategy) from virtually any 1 period, around several domains or perhaps WordPress and Drupal web sites.

    Users can also get landing pages and reveal all of them together with other InstaPage users that may publish them into their own account with regard to modifying and also posting.



    Instapage Integration Options

    InstaPage landing pages may integrate easily together with a wide range of third-party solutions, which includes stats tools, email marketing solutions, and web seminar suppliers.

    In case users desire to promote items with InstaPage, they could link their squeeze pages in order to a Shopify platform e-commerce shop or PayPal in order to gather repayments online.

    Users may additionally integrate easily Instapage with Zapier in order to link their landing pages together with even more applications as well as solutions.

    It’s really worth looking at the actual integrations records to see in case it’s feasible to connect lead capture pages to the certain service.

    Tracking, Testing, and Reporting:

    As soon as end users submit a lead capture page, they can begin supervising the performance.

    One option would be to use the actual integral heatmap tool to determine what site visitors have been performing while seeing the actual webpages, including in which they have already been clicking or even what lengths they’ve been scrolling through.

    This is specifically beneficial when the actual landing page is actually not necessarily creating as numerous leads because expected.

    The heat map can aid disclose prospective concerns, including control keys that visitors do not identify as switches or perhaps kinds that are too far lower the web page, over and above in which most of your audience is scrolling through in order to.

    As well as heatmaps, users may additionally notice the conversion percentages of their webpages and additional analytics data points to aid keep track of their own efficiency.

    Including with Google Analytics platform provides a lot more knowledge in to how webpages are usually executing.

    To assist obtain even more conversions out of site visitors, InstaPage lets users operate A/B tests on lead capture pages.

    Through the settings, end users could create a copy of a lead capture page and after that help make modifications to the new variant, for example modifying the call to action.

    InstaPage will then display the distinct variants from the webpage to guests to find out that a single performs the very best.  


    Other Features of Instapage:

    In addition to the templates, mobile-friendly web page designs, as well as posting alternatives talked about previously, Instapage has a lot more functions who have produced this probably the most effective and also well-liked landing page design as well as lead generation services obtainable nowadays.

    Several good examples of such functions contain the ability for multiple users to team up on a job as well as come together about the exact same squeeze pages together with a record of communication and also alterations which were created. Instapage likewise gives the alternative of together with Google AdWords platform to see advertising and marketing information inside the Instapage dash panel.

    There is also a large stockpile of on the internet records to help users get the utmost from Instapage, along with support regarding making Google Accelerated Mobile Pages squeeze pages. To look at the complete set of Instapage features, go to the packages site on their web site.  


    Instapage Pricing





    When it comes to pricing, possible end users may take advantage of Instapage’s 14-day trial offer.

    Nevertheless, consumers need to offer payment to get into the free trial and is going to be automatically billed once the free trial is over.

    Ending the assistance is straightforward in case end users are not content with Instapage. If consumers are happy using the test, there are pair of membership alternatives available for InstaPage.

    The initial alternative will be the InstaPage Company strategy, that costs 199 dollars each month.

    Nevertheless, consumers can save 25% through selecting to pay each year, which requires a payment of 1,788 dollars, making the monthly cost equivalent to 149 dollars.

    Custom Enterprise Plan

    Instapage offers a customized Enterprise method pertaining to businesses who have unique requirements.

    The plan comes with tailor-made prices which mirrors your setup.

    After using a call with the revenue group, a personalized Venture method will be set up based on your requirements.

    It is possible to check out what exactly is incorporated in the Company strategy and the extras available to Business consumers around the Instapage prices page.  


    Pros and Cons of Instapage

    Before making a decision, it’s essential to weigh the pros and cons of Instapage. Here are some of the best things about Instapage, as well as some of its drawbacks:


    • A good range of professional-looking landing page templates.
    • The ability to deliver files and sell items via your landing pages.
    • An advanced landing page builder that’s easy to use.
    • Enough landing page publishing options.
    • Lots of reporting data and tools to help you optimize your pages.
    • Features that make Instapage good for collaborating with team members and clients.
    • Good mobile support to help you design mobile-friendly landing pages.
    • Lots of helpful online documentation and a responsive live chat support channel.


    • Not as many landing page templates as some other tools, including Leadpages.
    • Fewer page widgets compared to premium WordPress page builders, such as Divi.
    • The Business plan is limited to 30,000 unique visitors per month, 30 published landing page experiences, five workspaces, and five team members. Allowances on the Enterprise plan can be customized.
    • Slightly limited e-commerce options compared to other tools, such as Leadpages.
    • High pricing makes it unsuitable for casual website owners.


    Unbounce vs Instapage Final Thoughts

    InstaPage can be a effective squeeze page creator and also posting device which gives numerous benefits for its consumers.

    The basic themes and also advanced webpage builder permit consumers to generate several types of landing pages effortlessly.

    The particular WordPress integration will be well-implemented, which makes it simple in order to publish landing pages on your own WordPress website together with Instapage’s totally free plug-in.

    Additionally, submitting landing pages on your own own domain names will be just as easy, and Instapage handles every one of the hosting to suit your needs.

    InstaPage permits one to provide data files, collect leads via the squeeze pages, and also integrate your webpages together with several third-party providers, making it ideal with regard to many tasks.

    Nonetheless, the somewhat limited choices with regard to promoting items straight by means of your landing pages may possibly place a few visitors off.

    The primary sticking point with InstaPage is actually it’s pricing, which usually may end up being difficult to justify regarding several customers.

    Nevertheless, for people who can, InstaPage is a wonderful advice.

    On the other hand, customers can start with a WordPress-based settings using the Divi theme having its impressive website builder instrument, a massive and also increasing collection of themes, and also split testing characteristics for a fraction of the cost.

    If you’re ready for one of the best landing page builders around, Instapage should undoubtedly be on your shortlist. Unbounce vs Instapage