Unbounce Instapage: Best Page Builder in 2023?

In terms of crafting lead capture pages which create prospects and raise business, you could have encountered InstaPage like a potential remedy. Unbounce Instapage

Instapage features an array of professionally-designed contemporary landing page layouts as well as a strong page builder instrument, that appears enticing. But, the real question is whether it lives up to the promises and is able to really aid you making conversion-focused landing pages with ease.

On top of that, with relatively high pricing, you could be thinking about if it is worth the investment. In this all-inclusive assessment regarding Instapage, our team aspire to present you with solutions to these questions.

We shall delve into its main functions, explore the interface, and also determine its general usefulness like a squeeze page creator.

At the conclusion of this assessment, you shall obtain a better comprehension regarding if Instapage could be the right squeeze page builder to meet your own necessities.

So let’s begin, let’s dive into.  


Instapage Overview

Instapage is really the web-based system which offers all needed tools to produce and also publish squeeze pages.

No matter whether or not you already have a site or even an internet presence – by using InstaPage, one can smoothly build conversion-optimized landing pages that can help you to generate more leads, sell additional goods, or stimulate other actions coming from your visitors.

Even if you may don’t possess programming or layout expertise, Instapage’s capabilities help to make the method of producing effective landing pages easy.

Utilizing resources like heat map, statistics, and A/B testing, you could use visitor information in order to maximize your lead capture page designs and make them even more efficient.

Here’s a short outline regarding the reason why you think about choosing Instapage for the landing page creator:

  • Customizable templates: Instapage offers more than 80 high-quality templates that you can easily customize to fit your needs, so you never have to start from scratch or search for inspiration for your next landing page.
  • Intuitive landing page editor: Whether you want to start with a blank canvas or edit one of the many templates, Instapage’s drag-and-drop page builder interface is both powerful and user-friendly.
  • Effective form builder: To ensure you capture the right type of leads with your landing pages, Instapage makes it easy to create detailed custom forms for collecting user information.
  • Useful selection of widgets: Along with forms, you can easily add other elements to your landing pages, such as videos, images, and buttons.
  • Tracking and reporting: Thanks to built-in analytics, heatmap, and A/B testing tools, you can quickly identify what’s working and what’s not and optimize your landing pages for better results.
  • Integration options: Instapage can connect to various services, such as email marketing platforms, WordPress, and more, through Zapier.
  • Hosted system: Instead of using a WordPress landing page plugin, everything is hosted independently by Instapage. You can use your account to create landing pages for multiple projects and websites. However, you can quickly publish landing pages on your WordPress website with Instapage.
  • 14-day free trial: If Instapage sounds like the right tool for you, there’s a free 14-day trial available.

We’ll cover the pricing details of Instapage later in this review, but for now, let’s take a closer look at what this landing page builder can do and whether it’s easy to use.



Instapage Features

After reading the earlier summary, one may be keen on using InstaPage as your lead capture page constructor.

Nonetheless, it is vital to evaluate whether Instapage’s functions are just as efficient like they seem.

In this segment, we will dive into the main features of Instapage and also see just how effectively these features work.

Instapage Templates


InstaPage professes to provide above two hundred templates, however upon browsing their catalog, we actually noticed that in fact here are only about 80 templates.

A few of these themes might be not really entire landing page alternatives, for example those thank-you page templates. However, these layouts accessible have been designed to very high level as well as encompass an array concerning goals.

Because of the filters, you can easily locate the kind of theme you require when starting a new squeeze page.

Drag and Drop Editor

Drag and Drop Editor

The particular editor of InstaPage offers you the flexibility to produce a tailor-made landing page, whether one begin with the clean canvas or the theme.

The actual Instapage page builder lets you position the components anyplace on your webpage, without constraints or the grid-based style.

Useful signs and also grids are displayed as you relocate elements around the webpage, making this simpler to align your page components.

The page creator also displays your area in between items upon the webpage, enabling you in order to locate page elements along with precision.

This drag and drop interface fixes components to the underlying grid-based layout, offering direction when setting up webpage items.



Customization Options

Custom controls

You can easily customize the elements that make up your pages through the Instapage page builder interface.

Then, you can make a range of changes beyond what’s available on the floating toolbar by accessing the properties of the item in the side panel.

You can also add custom CSS and JavaScript to further control the appearance and functionality of your landing pages.


InstaPage’s Instablocks capability allows you in order to construct a collection associated with reusable components components, or sections, that one can insert in to any one of the landing pages.

This function is really useful if you happen to be making various landing pages for yourself or perhaps the customers.

You can save tailor-made testimonials, webpage headings, footings, calls-to-action, as well as other things one create using InstaPage in the form of InstaBlocks.

InstaPage furthermore comes along with a wide-ranging array associated with Instablock layouts that you can use for starting points.

The Global Blocks functionality, that permits one in order to update an Instablock within the library and also witness those alterations instantly used to each occurrence of that block within the released pages, can be obtainable exclusively within the much more expensive Business license of InstaPage.

Landing Page Widgets

Instapage widgets allow you to quickly insert a range of elements into your landing page designs.

You can add:

    • Headlines
    • Forms
    • Images
    • Buttons
    • Paragraphs
    • Circles
    • Videos
    • Boxes
    • Vertical and Horizontal lines
    • HTML Widgets
    • Timers

    While there actually are a few useful options, their widget range isn’t quite as broad as additional page builders for example Divi Builder and also Elementor Pro.

    Here exist pre-constructed pricing tables as well as other elements within the webpage templates, nevertheless adding these to the webpages is quite as easy like having access for readymade gadgets which one can drag and drop on to the pages.

    However, their Instablock function offers you an approach to create a component, like the pricing table or call-to-action, and also store it for reusing on the any webpage needed.

    Mobile-Friendly Page Designs

    Instapage mobile friendly

    InstaPage ensures that all squeeze pages created on its platform will be responsive automatically.

    Nonetheless, users could switch to their mobile edition associated with their webpage they tend to be working on within the editing tool as well as produce alterations which only smartphone end users will notice.

    Instapage really does feature their ability to display somewhat distinct editions associated with landing pages, based on regardless of whether visitors tend to be employing a cell phone or even desktop equipment.

    Nevertheless, end users can only conceal elements these people do not wish in order to reveal to mobile end users, rather than developing two totally different variants associated with their page.

    Their InstaPage page creator boasts a notable interface that is actually easy to use and gives a lot associated with liberty within locating components.

    The system furthermore supplies helpful support should end users desire to exactly line up their own page items.

    Even though there is an absence of premade components or even gadgets, end users may produce most elements by themselves as well as subsequently save them for reusage.



    Landing Page Publishing Options:

    Once a user has created a landing page on Instapage, they have several publishing options:

    They can publish it on their own domain, a WordPress website via a free plugin, or a Drupal website.

    Instapage also provides a demo domain for users to test their landing pages. However, it is not recommended to run campaigns on any landing pages published in this way.

    Instead, users should use a domain they have registered elsewhere.

    Publishing an Instapage Landing Page on a WordPress Website:

    Releasing a InstaPage lead capture page upon a WordPress platform web site is straightforward. Users need in order to enable their complimentary plugin upon their site and also link their WordPress platform web site to their own InstaPage accounts by adding a couple of quickly available information.

    When the 2 accounts tend to be connected, end users may just choose which squeeze page they want to publish upon their own website from their obtainable choices.

    Virtually any lead capture page made as well as released within Instapage ought to end up being accessible from the dropdown menu in the WordPress dashboard.

    Users could pick no matter if the webpage is exhibited like lead capture page, a 404 error page, or perhaps their homepage associated with their own site.

    Once the user provides chosen a page, inserted a URL for it, and also hit the actual

    Submit switch, these people should have the ability in order to view that landing page upon their own WordPress platform website.

    Their process for posting lead capture pages upon a Drupal platform website is actually comparable.


    Publishing a Landing Page on Your Own Domain

    In addition to releasing squeeze pages upon a WordPress platform or perhaps Drupal platform site, users may additionally utilize the domain name they possess registered to help to make their webpages available online.

    Instapage displays instructions for numerous associated with the actual most widely used domain name registrars to aid end users swiftly link their own domain for their Instapage account.

    There’s additionally plenty of documents upon the actual website that clarifies the process within a lot more depth.

    End users can hook up an unlimited quantity of domain names and also sub domain names to their own InstaPage accounts, allowing all of them to post as much as 30 lead capture page experiences upon the Company program (a lot more upon the Enterprise strategy) from any one moment, throughout numerous domain names or perhaps WordPress and also Drupal platform web sites.

    End users may likewise get landing pages and share all of them together with other Instapage end users who may publish them in to their account for editing and releasing.



    Instapage Integration Options

    InstaPage squeeze pages could integrate easily along with a wide range associated with 3rd party options, including analytics tools, e-mail marketing solutions, and web seminar providers.

    If users desire to promote goods together with InstaPage, they may hook up their squeeze pages in order to a Shopify platform e-commerce store or PayPal to collect repayments on the internet.

    End users can additionally integrate InstaPage together with Zapier platform in order to hook up their lead capture pages together with a lot more applications and solutions.

    It’s worth examining the actual integrations records to determine in case it really is achievable in order to link squeeze pages in order to a specific service.

    Tracking, Testing, and Reporting:

    As soon as end users release the lead capture page, these people can start monitoring the overall performance.

    One particular option is to make use of the inbuilt heatmap application to see precisely what site visitors have been performing whilst viewing the actual webpages, including where they’ve already been pressing or perhaps what lengths they’ve been scrolling through.

    This particular is specifically helpful if the landing page is not really generating as many potential customers since expected.

    The actual heat map could help disclose prospective issues, including control keys that site visitors don’t recognize as buttons or even kinds that are too far down the web page, beyond where the majority of from the target audience is actually scrolling in order to.

    Along with heat maps, end users may additionally observe the conversion rates regarding their own webpages as well as additional analytics information to help monitor their own usefulness.

    Incorporating along with Google Analytics platform offers even more understanding directly into exactly how pages are usually executing.

    To help get much more conversions out of guests, Instapage lets users run A/B testing on squeeze pages.

    Via the actual controls, end users can generate a replica of a landing page and help make alterations for the brand new version, such as changing the actual call to action.

    Instapage will show the actual various variants of the webpage to guests to find out which one functions the most effective.  


    Other Features of Instapage:

    In addition to the actual templates, mobile-responsive web page layouts, and also posting choices mentioned earlier, InstaPage offers a lot more functions that have produced that probably the most powerful and also preferred squeeze page development and also prospecting solutions obtainable nowadays.

    A few illustrations of those functions consist of the ability with regard to numerous consumers in order to collaborate on a project and also interact around the exact same lead capture pages together with accurate documentation of conversation and changes which have been created. Instapage also gives the choice integrating together with Adwords to see advertising and marketing info inside the InstaPage dashboard.

    There’s also a big stockpile regarding online documentation to assist consumers obtain the absolute most out of the InstaPage, along with support regarding making Google AMP squeeze pages. To find out the full list of Instapage capabilities, visit the actual packages webpage on their website.  


    Instapage Pricing





    When it comes to prices, prospective consumers might make use of Instapage’s 14-day free trial offer.

    Nonetheless, end users will have to supply payment to get into the trial and is going to be instantly charged after the free trial has ended.

    Ending the service is easy in case end users aren’t satisfied by using Instapage. In case users become satisfied with all the demo, you will find pair of subscription choices obtainable for Instapage.

    The first option is the InstaPage Company strategy, which costs $199 monthly.

    However, users may save twenty-five percent through choosing to cover yearly, which often needs a fee associated with 1,788 dollars, rendering the month-to-month cost comparable to 149 dollars.

    Custom Enterprise Plan

    InstaPage offers a custom Venture method with regard to businesses that have unique needs.

    The plan is sold with tailor-made costs which reflects your settings.

    Following using a call with the product sales team, a customized Business method is going to be setup in accordance with your preferences.

    You are able to have a look at what’s integrated in the Company strategy as well as the bonus deals open to Business clients over the Instapage prices web page.  


    Pros and Cons of Instapage

    Before making a decision, it’s essential to weigh the pros and cons of Instapage. Here are some of the best things about Instapage, as well as some of its drawbacks:


    • A good range of professional-looking landing page templates.
    • The ability to deliver files and sell items via your landing pages.
    • An advanced landing page builder that’s easy to use.
    • Enough landing page publishing options.
    • Lots of reporting data and tools to help you optimize your pages.
    • Features that make Instapage good for collaborating with team members and clients.
    • Good mobile support to help you design mobile-friendly landing pages.
    • Lots of helpful online documentation and a responsive live chat support channel.


    • Not as many landing page templates as some other tools, including Leadpages.
    • Fewer page widgets compared to premium WordPress page builders, such as Divi.
    • The Business plan is limited to 30,000 unique visitors per month, 30 published landing page experiences, five workspaces, and five team members. Allowances on the Enterprise plan can be customized.
    • Slightly limited e-commerce options compared to other tools, such as Leadpages.
    • High pricing makes it unsuitable for casual website owners.


    Unbounce Instapage Final Thoughts

    InstaPage is really a effective landing page creator and also publishing device which provides many advantages for its consumers.

    Its own basic web templates and sophisticated website builder enable consumers to produce various kinds of landing pages quickly.

    The Live journal incorporation is well executed, which makes it easy to publish landing pages in your WordPress site together with InstaPage’s free plug-in.

    Moreover, submitting website landing pages in your own domains will be just as simple, and also Instapage manages all the web hosting for you personally.

    InstaPage permits you to supply downloads, collect leads by means of your website landing pages, and also integrate your own pages together with many third party providers, rendering it suitable regarding several projects.

    Nevertheless, the somewhat restricted options for marketing products immediately by means of the landing pages may possibly set several audience off of.

    The key sticking point together with Instapage will be it’s prices, that may become a challenge to warrant for a few consumers.

    Nevertheless, regarding those that can easily, Instapage is a superb suggestion.

    On the other hand, consumers can focus on the WordPress dependent setup using the Divi style with its amazing page builder application device, a massive and growing collection of templates, and also split testing characteristics for a fraction of the cost.

    If you’re ready for one of the best landing page builders around, Instapage should undoubtedly be on your shortlist. Unbounce Instapage