Optimizepress Vs Instapage: Know THIS [2023]

Concerning producing landing pages that generate leads and also raise business, you may have encountered Instapage as a potential remedy. Optimizepress Vs Instapage

Instapage supplies a range of expertly crafted contemporary squeeze page themes in addition to a robust page creator tool, that seems enticing. Yet, the actual issue is if Instapage satisfies its promises as well as can actually aid you in create conversion-optimized lead capture pages effortlessly.

Additionally, considering relatively elevated pricing, you may be pondering if it’s valuable investing. Inside this thorough review of Instapage, our team intend to supply you with solutions to such queries.

We shall investigate the platform’s key features, investigate the interface, and evaluate its total potency like a landing page creator.

At the conclusion of the evaluation, you’ll possess a better grasp concerning whether Instapage is the best squeeze page builder for your own necessities.

Thus without further ado, let’s dive into.  


Instapage Overview

InstaPage is really the cloud-based system that supplies all required tools for produce and publish lead capture pages.

It does not matter whether you possess the site or an internet presence – by using Instapage, you have the ability to smoothly create conversion-focused squeeze pages that assist you create additional prospects, sell additional goods, or motivate other actions coming from your site visitors.

Although you don’t have any programming or even layout experience, InstaPage’s capabilities help to make the method associated with creating efficient lead capture pages effortless.

Utilizing resources like heatmap, analytics, and also A/B testing, one can use visitor information in order to enhance your lead capture page layouts and make all of them more efficient.

Here is a short summary regarding the reason why one think about opting for InstaPage for your squeeze page creator:

  • Customizable templates: Instapage offers more than 80 high-quality templates that you can easily customize to fit your needs, so you never have to start from scratch or search for inspiration for your next landing page.
  • Intuitive landing page editor: Whether you want to start with a blank canvas or edit one of the many templates, Instapage’s drag-and-drop page builder interface is both powerful and user-friendly.
  • Effective form builder: To ensure you capture the right type of leads with your landing pages, Instapage makes it easy to create detailed custom forms for collecting user information.
  • Useful selection of widgets: Along with forms, you can easily add other elements to your landing pages, such as videos, images, and buttons.
  • Tracking and reporting: Thanks to built-in analytics, heatmap, and A/B testing tools, you can quickly identify what’s working and what’s not and optimize your landing pages for better results.
  • Integration options: Instapage can connect to various services, such as email marketing platforms, WordPress, and more, through Zapier.
  • Hosted system: Instead of using a WordPress landing page plugin, everything is hosted independently by Instapage. You can use your account to create landing pages for multiple projects and websites. However, you can quickly publish landing pages on your WordPress website with Instapage.
  • 14-day free trial: If Instapage sounds like the right tool for you, there’s a free 14-day trial available.

We’ll cover the pricing details of Instapage later in this review, but for now, let’s take a closer look at what this landing page builder can do and whether it’s easy to use.



Instapage Features

After perusing the aforementioned overview, one may be interested in using InstaPage as your squeeze page constructor.

Nevertheless, it’s essential for you to evaluate whether or not Instapage’s features are as successful as they actually appear.

Within this part, we will dive deep into the key features regarding Instapage and find out how well these features perform.

Instapage Templates



InstaPage professes to offer above 200 templates, however upon exploring the catalog, we noticed that there exist only around eighty templates.

A number among such themes might be not really complete squeeze page choices, like those thank-you page templates. Nevertheless, the layouts accessible are designed to very high standard and encompass a range regarding objectives.

Because of their filters, you have the ability to rapidly identify the sort of template you need whenever beginning a fresh lead capture page.

Drag and Drop Editor

Drag and Drop Editor

The particular editor associated with InstaPage provides one the flexibility in order to produce a custom lead capture page, whether you commence with the help of a empty fabric or perhaps a theme.

The Instapage page builder lets one place your items anywhere upon the site, devoid of restrictions or a grid-based style.

Helpful markers and also gridlines tend to be shown as one shift components about the webpage, which makes this simpler in order to align your page elements.

This page creator also displays the distance between items on the your webpage, allowing one to locate page items with precision.

The drag and drop user interface snaps components onto your fundamental grid-based layout, supplying advice when organizing page elements.



Customization Options

Custom controls

You can easily customize the elements that make up your pages through the Instapage page builder interface.

Then, you can make a range of changes beyond what’s available on the floating toolbar by accessing the properties of the item in the side panel.

You can also add custom CSS and JavaScript to further control the appearance and functionality of your landing pages.


InstaPage’s Instablocks capability allows you to construct a library associated with reusable components, or even sections, that one could insert in to any your landing pages.

This feature is really beneficial if you’re creating multiple squeeze pages on behalf of yourself or your clients.

You could save customized testimonials, page headers, footers, CTAs, and other things you produce with InstaPage in the form of InstaBlocks.

Instapage furthermore arrives equipped with a varied array regarding InstaBlock templates for one to employ as starting points.

The Global Blocks feature, that allows you to update a single InstaBlock within the library as well as witness those changes instantly used to every instance of such section in your published webpages, can be accessible exclusively in the more expensive Enterprise permit of InstaPage.

Landing Page Widgets

Instapage widgets allow you to quickly insert a range of elements into your landing page designs. You can add:

    • Headlines
    • Forms
    • Images
    • Buttons
    • Paragraphs
    • Circles
    • Videos
    • Boxes
    • Vertical and Horizontal lines
    • HTML Widgets
    • Timers

    Although there actually exist a few helpful options, the widget selection is as comprehensive in comparison with other page creators for example Divi and also Elementor.

    There are premade pricing tables and various other elements in the page templates, however adding these for your webpages is as simple as having accessibility to readymade gadgets which you could drag-and-drop onto the webpages.

    However, the Instablock function provides you a method to create an element, such as the cost table or CTA, and store it with regard to reusing upon virtually any page required.

    Mobile-Friendly Page Designs

    Instapage mobile friendly


    InstaPage guarantees which every one of lead capture pages created upon their platform will be responsive by default.

    However, end users may move towards their mobile edition of the page these people are focusing on in their editing tool as well as create changes that only mobile phone users are going to observe.

    Instapage does feature the functionality in order to display marginally distinct editions associated with lead capture pages, according to whether guests are employing a cell phone or desktop computer gadget.

    Nevertheless, end users may only conceal items these people don’t want in order to reveal to mobile phone users, rather than actually developing two entirely distinct editions associated with the page.

    The Instapage page builder boasts a remarkable interface that is easy to use and also gives a lot of flexibility within placing components.

    Their service also provides helpful guidance if end users desire to accurately line up their own webpage elements.

    Even though there is actually a scarcity of ready-made items or gadgets, users can create the majority of items themselves and also after that save them with regard to reusing.



    Landing Page Publishing Options:

    Once a user has created a landing page on Instapage, they have several publishing options:

    They can publish it on their own domain, a WordPress website via a free plugin, or a Drupal website.

    Instapage also provides a demo domain for users to test their landing pages. However, it is not recommended to run campaigns on any landing pages published in this way.

    Instead, users should use a domain they have registered elsewhere.

    Publishing an Instapage Landing Page on a WordPress Website:

    Publishing an InstaPage lead capture page upon the WordPress website is actually easy. End users have to trigger the free plug-in on their website and connect their own WordPress platform web site for their own Instapage accounts simply by inputting a few quickly accessible information.

    Once the 2 accounts usually are connected, end users may simply pick which usually landing page these people want in order to submit on their own site from their accessible options.

    Any squeeze page made and printed within InstaPage must be obtainable from their drop-down list within the WordPress dash panel.

    Users can pick regardless of whether the webpage is displayed as landing page, a 404 error page, or perhaps their homepage of their own site.

    When the user has picked a webpage, inserted a web address for it the page, and struck the

    Publish key, they must have the ability in order to view which lead capture page upon their own WordPress site.

    The procedure for publishing landing pages on a Drupal site is comparable.



    Publishing a Landing Page on Your Own Domain

    Besides publishing landing pages upon a WordPress platform or perhaps Drupal platform website, users can also use a domain name these people have authorized in order to make their pages obtainable online.

    InstaPage displays directions for many of the actual most popular domain name registrars to assist end users quickly link their own domain to their Instapage account.

    There exists likewise a lot of documentation upon the actual web site in which clarifies the process in a lot more detail.

    End users may link a limitless quantity of domains as well as sub domain names for their InstaPage account, permitting all of them in order to submit as much as thirty landing page experiences upon the Company program (more upon the actual Business program) at any 1 period, around numerous domains or even WordPress platform as well as Drupal platform sites.

    End users could additionally download lead capture pages and share them together with some other InstaPage end users who could add all of them directly into their accounts regarding modifying as well as posting.



    Instapage Integration Options

    Instapage squeeze pages can integrate along with a wide range of 3rd party options, including stats resources, email marketing services, and webinar suppliers.

    When end users wish to advertise items with InstaPage, these people can connect their own landing pages to the Shopify platform e-commerce retail store or Pay pal to collect repayments on the internet.

    End users may also integrate InstaPage along with Zapier platform in order to hook up their landing pages together with a lot more applications and also providers.

    It’s worth looking at the integration documents to determine in case it’s possible to connect lead capture pages to the certain service.

    Tracking, Testing, and Reporting:

    Once end users release the landing page, these people may start checking its overall performance.

    One particular choice is to use the actual inbuilt heatmap application to determine exactly what site visitors have already been carrying out whilst viewing the pages of content, for example exactly where they have been clicking or how far they’ve already been scrolling through.

    This particular is specifically helpful in case the lead capture page is actually not necessarily creating as many leads as expected.

    The heatmap could assist reveal potential concerns, including control keys which visitors don’t identify because buttons or even types that are too far straight down the webpage, beyond exactly where the majority of of your audience is actually scrolling through to.

    In addition to heatmaps, end users can also see the actual conversion rate associated with their pages and also additional statistics data points to help monitor their own efficiency.

    Including together with Google Analytics gives a lot more insight into exactly how pages tend to be carrying out.

    To aid acquire much more conversion rates from guests, Instapage permits users operate A/B tests upon lead capture pages.

    Via the actual controls, end users may generate a copy of the landing page and create changes for the fresh edition, such as altering the actual call-to-action.

    Instapage will present the actual different editions from the page to visitors to determine which usually one performs the best.  


    Other Features of Instapage:

    In addition to the actual templates, mobile-responsive webpage styles, as well as submitting choices mentioned previously, Instapage offers numerous functions which have produced that probably the most powerful as well as preferred squeeze page design and also to generate leads solutions available today.

    Some examples of such functions contain the ability for several end users to be able to work together on the a job as well as come together on the same landing pages together with accurate documentation of conversation as well as changes which were made. InstaPage likewise gives the alternative integrating together with Google AdWords to see advertising info inside Instapage dashboard.

    There is also a big library regarding on the internet records to aid users get the most from Instapage, in addition to support for making Google AMP lead capture pages. To find out the complete listing of Instapage features, go to the plans site on their own web site.  


    Instapage Pricing





    With regards to pricing, possible end users can take advantage of InstaPage’s two-week free trial.

    Nonetheless, consumers will have to supply payment information to gain access to the free trial and will be mechanically charged after the trial ends.

    Ending the support is not difficult if users aren’t content by using Instapage. If end users become happy with all the test, there are a couple of registration options offered with respect to InstaPage.

    The first option may be the InstaPage Company method, which is priced at 199 dollars per month.

    However, end users could preserve 25% simply by choosing to pay each year, which needs an upfront cost associated with 1,788 dollars, rendering the monthly cost equivalent to 149 dollars.

    Custom Enterprise Plan

    InstaPage provides a custom Venture plan pertaining to companies which have particular needs.

    The plan is sold with custom costs which mirrors your settings.

    Right after having a phone call using the revenue team, a customized Venture plan will be setup in accordance with your needs.

    You can check out what’s integrated in the Enterprise strategy and the extras accessible to Venture customers around the InstaPage prices web page.  


    Pros and Cons of Instapage

    Before making a decision, it’s essential to weigh the pros and cons of Instapage. Here are some of the best things about Instapage, as well as some of its drawbacks:


    • A good range of professional-looking landing page templates.
    • The ability to deliver files and sell items via your landing pages.
    • An advanced landing page builder that’s easy to use.
    • Enough landing page publishing options.
    • Lots of reporting data and tools to help you optimize your pages.
    • Features that make Instapage good for collaborating with team members and clients.
    • Good mobile support to help you design mobile-friendly landing pages.
    • Lots of helpful online documentation and a responsive live chat support channel.


    • Not as many landing page templates as some other tools, including Leadpages.
    • Fewer page widgets compared to premium WordPress page builders, such as Divi.
    • The Business plan is limited to 30,000 unique visitors per month, 30 published landing page experiences, five workspaces, and five team members. Allowances on the Enterprise plan can be customized.
    • Slightly limited e-commerce options compared to other tools, such as Leadpages.
    • High pricing makes it unsuitable for casual website owners.


    Optimizepress Vs Instapage Final Thoughts

    InstaPage can be a strong landing page builder and posting instrument that offers several benefits to the users.

    The starter web templates as well as advanced webpage builder enable consumers to produce different types of landing pages quickly.

    The WordPress incorporation will be well executed, rendering it straightforward to submit landing pages on your own WordPress platforms site along with InstaPage’s free extension.

    Furthermore, publishing squeeze pages on your own own domains will be just as effortless, as well as Instapage handles every one of the internet hosting to suit your needs.

    InstaPage allows you to provide downloads, gather leads by way of your own landing pages, and integrate your own pages with several third-party solutions, which makes it appropriate regarding many projects.

    Nonetheless, the actual somewhat minimal choices with regard to selling products straight via your own website landing pages may place several readers away.

    The key sticking point along with Instapage will be the pricing, which may possibly end up being a challenge to warrant regarding a few users.

    However, with regard to those that may, InstaPage is a superb recommendation.

    On the other hand, customers can easily focus on a WordPress-based configuration using the Divi concept using its remarkable page builder application tool, an enormous and developing library regarding templates, as well as split testing features for a fraction of the cost.

    If you’re ready for one of the best landing page builders around, Instapage should undoubtedly be on your shortlist. Optimizepress Vs Instapage