Leadpages vs Instapage: Best Page Builder in 2023?

Concerning making landing pages that generate leads as well as increase sales, you might have encountered InstaPage like a possible solution. Leadpages vs Instapage

InstaPage supplies a variety of expertly crafted modern landing page templates and a powerful page creator tool, that appears promising. Nevertheless, the true question is if Instapage satisfies the buzz and is able to really aid you create conversion-optimized squeeze pages with ease.

Additionally, taking into account comparatively elevated prices, you may be thinking about if it’s well worth investing. Within this comprehensive assessment regarding Instapage, we aspire to present you responses for such questions.

We shall explore its key features, analyze its UI, and appraise its general effectiveness being a landing page constructor.

By the close of this review, you will obtain a more precise knowledge concerning if InstaPage could be the best squeeze page creator to meet your requirements.

So let’s proceed, let’s delve intο.  


Instapage Overview

InstaPage is a web-based system that offers all necessary tools to construct and also release lead capture pages.

It doesn’t matter if you own a web site or an internet existence – with Instapage, you have the ability to quickly produce conversion-focused squeeze pages which aid you create more prospects, market additional items, or perhaps stimulate other activities from the users.

Even though you may don’t possess programming or style expertise, InstaPage’s functions make the method involving making effective landing pages a piece of cake.

With resources such as heatmap, analytics, and A/B testing, one could use user data in order to improve the landing page designs and also render them even more productive.

Below is a quick outline of exactly why you ponder choosing InstaPage as the lead capture page builder:

  • Customizable templates: Instapage offers more than 80 high-quality templates that you can easily customize to fit your needs, so you never have to start from scratch or search for inspiration for your next landing page.
  • Intuitive landing page editor: Whether you want to start with a blank canvas or edit one of the many templates, Instapage’s drag-and-drop page builder interface is both powerful and user-friendly.
  • Effective form builder: To ensure you capture the right type of leads with your landing pages, Instapage makes it easy to create detailed custom forms for collecting user information.
  • Useful selection of widgets: Along with forms, you can easily add other elements to your landing pages, such as videos, images, and buttons.
  • Tracking and reporting: Thanks to built-in analytics, heatmap, and A/B testing tools, you can quickly identify what’s working and what’s not and optimize your landing pages for better results.
  • Integration options: Instapage can connect to various services, such as email marketing platforms, WordPress, and more, through Zapier.
  • Hosted system: Instead of using a WordPress landing page plugin, everything is hosted independently by Instapage. You can use your account to create landing pages for multiple projects and websites. However, you can quickly publish landing pages on your WordPress website with Instapage.
  • 14-day free trial: If Instapage sounds like the right tool for you, there’s a free 14-day trial available.

We’ll cover the pricing details of Instapage later in this review, but for now, let’s take a closer look at what this landing page builder can do and whether it’s easy to use.



Instapage Features

Following going through the previous overview, you might be keen on employing InstaPage for your landing page constructor.

Nevertheless, it’s essential for you to evaluate if InstaPage’s features really are just as effective as they seem.

Within this segment, we’ll dive into the primary functions regarding Instapage and also examine how well these features perform.

Instapage Templates


InstaPage claims to offer over 200 layouts, but upon going through the catalog, we actually noticed that in fact there are just around 80 templates.

Some among such themes might be not really entire squeeze page alternatives, like the thank-you page layouts. However, the layouts obtainable are crafted to very high standard and address an array of aims.

Thanks to the filters, you can rapidly identify the type regarding theme you will need while starting a new lead capture page.

Drag and Drop Editor

Drag and Drop Editor

The particular editing tool regarding InstaPage offers you the necessary liberty in order to create a tailor-made lead capture page, whether you start from the clean fabric or even a theme.

The Instapage page creator allows one locate the components everywhere on your webpage, with no limitations or a grid style.

Beneficial signs and also gridlines are exhibited as one relocate items around your site, making this simpler to line up your webpage elements.

This page creator furthermore displays the distance in between components on the page, enabling you to place webpage elements along with exactness.

The drag and drop user interface fixes elements onto the underlying grid design, offering advice when organizing page components.



Customization Options

Custom controls

You can easily customize the elements that make up your pages through the Instapage page builder interface.

Then, you can make a range of changes beyond what’s available on the floating toolbar by accessing the properties of the item in the side panel.

You can also add custom CSS and JavaScript to further control the appearance and functionality of your landing pages.


InstaPage’s InstaBlocks feature permits one in order to construct a library of reusable assets, or even sections, which you can insert in to any your lead capture pages.

Such capability is actually helpful in case you are making various squeeze pages for yourself or even your clients.

One can save tailor-made testimonials, webpage headers, footers, CTAs, and also everything else you create using Instapage as InstaBlocks.

InstaPage additionally comes equipped with a diverse array regarding InstaBlock layouts for you can utilize as beginning points.

The Global Blocks feature, that enables one in order to modify an Instablock within the collection as well as witness those changes instantly applied to every occurrence of that block within the published webpages, is available exclusively in their much more costly Business license associated with Instapage.

Landing Page Widgets

Instapage widgets allow you to quickly insert a range of elements into your landing page designs.

You can add:

    • Headlines
    • Forms
    • Images
    • Buttons
    • Paragraphs
    • Circles
    • Videos
    • Boxes
    • Vertical and Horizontal lines
    • HTML Widgets
    • Timers

    Whilst there exist some useful options, their gadget selection isn’t as comprehensive when compared to additional page builders like Divi and also Elementor.

    There are premade pricing tables as well as various other elements within the page layouts, however adding them to your webpages is as easy as possessing access to ready-made widgets that one could drag and drop onto the pages.

    However, the InstaBlock feature offers one a method in order to produce an element, such as a cost table or perhaps CTA, and save it for reusing upon any webpage required.

    Mobile-Friendly Page Designs

    Instapage mobile friendly

    InstaPage makes sure which every one of landing pages made on their system will be mobile-friendly automatically.

    However, users may switch to their mobile view of the webpage these people are focusing on in the editor and produce changes that only mobile phone end users will see.

    InstaPage does incorporate their ability in order to show somewhat varying variants associated with landing pages, depending on regardless of whether visitors are using the mobile phone or perhaps desktop gadget.

    Nevertheless, users can simply hide items they do not desire to reveal to mobile users, rather than actually producing a couple of completely distinct versions associated with the webpage.

    Their Instapage page creator boasts a notable interface which is easy to use as well as offers plenty associated with flexibility in placing items.

    Their service additionally offers helpful support should end users want to accurately align their own webpage items.

    Even though right now there is really a scarcity associated with premade components or even widgets, users may develop nearly all elements themselves and after that store them for reusing.



    Landing Page Publishing Options:

    Once a user has created a landing page on Instapage, they have several publishing options:

    They can publish it on their own domain, a WordPress website via a free plugin, or a Drupal website.

    Instapage also provides a demo domain for users to test their landing pages. However, it is not recommended to run campaigns on any landing pages published in this way.

    Instead, users should use a domain they have registered elsewhere.

    Publishing an Instapage Landing Page on a WordPress Website:

    Publishing an InstaPage landing page upon the WordPress platform website is easy. End users need to trigger the complimentary plug-in on their site and also link their own WordPress platform website to their Instapage account simply by adding a few easily accessible information.

    When their a couple of accounts tend to be associated, users could merely choose which lead capture page they want to publish upon their own site from the their available choices.

    Any lead capture page crafted as well as printed in InstaPage ought to be obtainable from the their dropdown menu within their WordPress platform dashboard.

    End users can select whether the webpage is shown as lead capture page, a 404 page, or perhaps the home page associated with their own site.

    As soon as their user provides selected a page, entered a web address for it the page, and also struck the actual

    Publish key, these people should find a way to view that lead capture page upon their WordPress platform web site.

    Their procedure with regard to releasing landing pages on the Drupal platform web site is actually identical.


    Publishing a Landing Page on Your Own Domain

    In addition to releasing lead capture pages upon the WordPress platform or perhaps Drupal platform site, users may likewise utilize a domain name these people possess authorized in order to make their own pages obtainable online.

    InstaPage exhibits guidelines regarding several of the actual most favored registrars to assist end users rapidly link their website to their own InstaPage account.

    There’s likewise a lot of documents on the site which clarifies the method in more depth.

    Users may connect an infinite number of domain names as well as subdomains for their InstaPage accounts, allowing all of them in order to post up to thirty landing page experiences on the actual Business plan (much more on the actual Business program) at virtually any a single moment, across numerous domain names or perhaps WordPress platform and also Drupal sites.

    Users may likewise download squeeze pages and also reveal them along with other Instapage users who could add them directly into their account for editing and posting.



    Instapage Integration Options

    Instapage squeeze pages could integrate easily with a wide range of 3rd party providers, such as stats tools, e-mail marketing services, and also web seminar providers.

    In case end users want to market goods along with Instapage, these people may link their own squeeze pages in order to the Shopify platform e-commerce retail store or perhaps PayPal in order to collect payments on the internet.

    Users could likewise integrate Instapage together with Zapier in order to hook up their landing pages with a lot more applications and also solutions.

    It worth examining the integrations records to find out if it really is feasible in order to link squeeze pages in order to a particular service.

    Tracking, Testing, and Reporting:

    After users release the lead capture page, they can begin monitoring its overall performance.

    A single choice is to use the integral heat map tool to determine precisely what site visitors have already been performing whilst looking at the actual pages of content, for example exactly where they’ve already been pressing or perhaps how far they’ve already been scrolling.

    This particular is particularly useful in case the landing page is not necessarily producing as numerous prospects because anticipated.

    The heatmap may assist reveal potential concerns, including buttons that site visitors do not identify because control keys or types which are too far straight down the page, over and above where many of the audience is scrolling to.

    As well as heat maps, end users can additionally observe the actual conversion percentages associated with their pages of content as well as additional statistics information to aid monitor their effectiveness.

    Incorporating along with Google Analytics offers a lot more knowledge directly into exactly how pages of content tend to be executing.

    To aid get even more conversion rates from visitors, InstaPage lets end users manage A/B tests on squeeze pages.

    Via the settings, end users could create a replica of a squeeze page and then create modifications to the new variant, such as altering the CTA.

    InstaPage will then present the actual different variants of your webpage to guests to find out which 1 functions the very best.  


    Other Features of Instapage:

    Besides the themes, mobile-friendly page designs, as well as posting alternatives discussed earlier on, Instapage has numerous capabilities which have produced it one of the effective and well-liked squeeze page creation and also prospecting services accessible today.

    Several examples of those features contain the ability with regard to several users to team up on the a project and also come together around the same landing pages along with accurate documentation of conversation and also changes that have been made. InstaPage likewise provides the choice integrating with Google AdWords platform to determine marketing info inside the Instapage dash panel.

    There’s also a sizable collection of online documents to aid consumers get the utmost out of the Instapage, along with help regarding making Google AMP landing pages. To look at the complete listing of InstaPage features, check out the actual programs site on the web site.  


    Instapage Pricing





    With regards to prices, possible consumers may benefit from Instapage’s two-week free trial offer.

    Nonetheless, end users will supply payment information to gain access to the trial and will be instantly charged after the trial ends.

    Terminating the support is easy when consumers are not pleased with the help of Instapage. In case users are contented using the trial, you will find two membership alternatives offered with respect to Instapage.

    The first choice will be the Instapage Business method, that is priced at 199 dollars monthly.

    Nonetheless, users can save twenty-five percent simply by picking to spend each year, which needs a payment involving 1,788 dollars, generating the per month cost equivalent to $149.

    Custom Enterprise Plan

    Instapage provides a custom Business plan for companies who have particular requirements.

    The blueprint comes with custom prices which demonstrates the setup.

    After using a call with the revenue group, a customized Venture method is going to be established based on your requirements.

    It is possible to take a look at what is incorporated inside the Enterprise plan as well as the bonus deals open to Venture customers over the Instapage pricing site.  


    Pros and Cons of Instapage

    Before making a decision, it’s essential to weigh the pros and cons of Instapage. Here are some of the best things about Instapage, as well as some of its drawbacks:


    • A good range of professional-looking landing page templates.
    • The ability to deliver files and sell items via your landing pages.
    • An advanced landing page builder that’s easy to use.
    • Enough landing page publishing options.
    • Lots of reporting data and tools to help you optimize your pages.
    • Features that make Instapage good for collaborating with team members and clients.
    • Good mobile support to help you design mobile-friendly landing pages.
    • Lots of helpful online documentation and a responsive live chat support channel.


    • Not as many landing page templates as some other tools, including Leadpages.
    • Fewer page widgets compared to premium WordPress page builders, such as Divi.
    • The Business plan is limited to 30,000 unique visitors per month, 30 published landing page experiences, five workspaces, and five team members. Allowances on the Enterprise plan can be customized.
    • Slightly limited e-commerce options compared to other tools, such as Leadpages.
    • High pricing makes it unsuitable for casual website owners.


    Leadpages vs Instapage Final Thoughts

    Instapage can be a powerful landing page builder and also submitting device in which gives many benefits to its customers.

    Its beginner themes as well as innovative webpage builder permit consumers to generate several types of website landing pages easily.

    The actual WordPress incorporation is well executed, making it simple to be able to publish squeeze pages on your own WordPress platforms web site together with Instapage’s no cost plug-in.

    Moreover, posting website landing pages in your personal domain names will be just as effortless, as well as InstaPage takes care of all the internet hosting for you personally.

    InstaPage allows one to supply downloads available, collect leads by way of your own landing pages, as well as integrate your own webpages with numerous third party solutions, rendering it appropriate with regard to numerous assignments.

    Nonetheless, the particular a bit restricted alternatives for selling goods immediately via your squeeze pages might set several audience off.

    The primary sticking point together with InstaPage is the prices, that may end up being a challenge to justify for some users.

    Nevertheless, with regard to those who can easily, InstaPage is a superb recommendation.

    Alternatively, consumers may focus on a WordPress dependent configuration with all the Divi style using its amazing website builder device, a massive and increasing catalogue of web templates, and split testing features for a fraction

    If you’re ready for one of the best landing page builders around, Instapage should undoubtedly be on your shortlist. Leadpages vs Instapage