Instapage vs: Best Page Builder in 2023?

In terms of crafting landing pages that create leads and also boost sales, you could have found Instapage like a potential answer. Instapage vs

InstaPage provides a variety of professionally-designed contemporary landing page templates and a powerful page builder instrument, which seems appealing. Nevertheless, the actual issue is whether Instapage satisfies the hype as well as could truly aid you creating conversion-optimized landing pages with ease.

On top of that, considering fairly high prices, you may be questioning whether it is worth investing. Through this thorough review pertaining to Instapage, we intend to present you solutions for such inquiries.

We’ll examine its key functions, explore its UI, and evaluate its general efficacy as a lead capture page creator.

At the conclusion of the assessment, you will obtain a better grasp of if Instapage could be the most suitable squeeze page creator to meet your specific necessities.

So let’s begin, let’s delve into.  


Instapage Overview

InstaPage is actually a web-based solution that provides all the important tools to develop and also release squeeze pages.

It doesn’t matter whether or not you have the website or even an internet presence – through InstaPage, one can quickly create conversion-optimized landing pages that aid you to create more prospects, market more items, or motivate additional actions from the users.

Regardless of whether you may do not possess programming or even layout expertise, Instapage’s features make the method of developing successful lead capture pages a piece of cake.

With resources like heat map, evaluation, and also split-testing, you could utilize visitor details in order to optimize the landing page layouts and also make them even more effective.

Here is a short overview of the reason why you may consider opting for Instapage to be your lead capture page creator:

  • Customizable templates: Instapage offers more than 80 high-quality templates that you can easily customize to fit your needs, so you never have to start from scratch or search for inspiration for your next landing page.
  • Intuitive landing page editor: Whether you want to start with a blank canvas or edit one of the many templates, Instapage’s drag-and-drop page builder interface is both powerful and user-friendly.
  • Effective form builder: To ensure you capture the right type of leads with your landing pages, Instapage makes it easy to create detailed custom forms for collecting user information.
  • Useful selection of widgets: Along with forms, you can easily add other elements to your landing pages, such as videos, images, and buttons.
  • Tracking and reporting: Thanks to built-in analytics, heatmap, and A/B testing tools, you can quickly identify what’s working and what’s not and optimize your landing pages for better results.
  • Integration options: Instapage can connect to various services, such as email marketing platforms, WordPress, and more, through Zapier.
  • Hosted system: Instead of using a WordPress landing page plugin, everything is hosted independently by Instapage. You can use your account to create landing pages for multiple projects and websites. However, you can quickly publish landing pages on your WordPress website with Instapage.
  • 14-day free trial: If Instapage sounds like the right tool for you, there’s a free 14-day trial available.

We’ll cover the pricing details of Instapage later in this review, but for now, let’s take a closer look at what this landing page builder can do and whether it’s easy to use.



Instapage Features

Following reading the aforementioned summary, you may become keen on using Instapage for your landing page builder.

However, it’s crucial for you to evaluate whether Instapage’s functions are just as efficient like they actually sound.

Within this part, we shall dive in to the primary capabilities regarding InstaPage and also find out how well these features operate.

Instapage Templates


InstaPage purports to offer over 200 layouts, nevertheless upon going through their catalog, we actually noticed that in fact here are just around 80 layouts.

A few of such themes may be not really full squeeze page choices, for example the thank-you page layouts. Nonetheless, the layouts available are created to very high level as well as cover an array concerning goals.

Owing to their filters, you have the ability to easily identify the kind of layout you require whenever starting a fresh lead capture page.

Drag and Drop Editor

Drag and Drop Editor

The particular editing tool associated with InstaPage provides you the flexibility to produce a tailor-made landing page, no matter if one begin with the help of a empty fabric or perhaps the theme.

The Instapage page creator enables one position the items anywhere upon your page, devoid of restrictions or even the grid design.

Helpful signs and gridlines are displayed as you shift elements about your page, which makes it much easier to position your page components.

This page creator additionally reveals the distance between components on the webpage, allowing you in order to position webpage items with accuracy.

This drag-and-drop interface fixes components towards the root grid style, supplying advice while arranging page components.



Customization Options

Custom controls

You can easily customize the elements that make up your pages through the Instapage page builder interface.

Then, you can make a range of changes beyond what’s available on the floating toolbar by accessing the properties of the item in the side panel.

You can also add custom CSS and JavaScript to further control the appearance and functionality of your landing pages.


InstaPage’s Instablocks function permits one in order to construct a collection of reusable assets, or blocks, that one may insert in to any one of the squeeze pages.

Such feature is actually helpful in case you’re developing multiple squeeze pages for yourself or even your clients.

One can store tailor-made reviews, page headers, footings, calls-to-action, and other things one create with InstaPage in the form of InstaBlocks.

InstaPage additionally arrives equipped with a varied array of Instablock templates that you to use for bases.

The Global Instablocks functionality, which enables one in order to modify a single Instablock within the library and witness such changes immediately applied for every instance associated with such block in the released webpages, can be obtainable exclusively within the much more pricey Business permit of Instapage.

Landing Page Widgets

Instapage widgets allow you to quickly insert a range of elements into your landing page designs.

You can add:

    • Headlines
    • Forms
    • Images
    • Buttons
    • Paragraphs
    • Circles
    • Videos
    • Boxes
    • Vertical and Horizontal lines
    • HTML Widgets
    • Timers

    Whilst there actually exist some useful options, their widget selection isn’t quite as broad as various other page builders such as Divi and also Elementor Pro.

    There are pre-constructed pricing tables as well as other components within their page layouts, however adding these to your pages isn’t quite as easy like possessing accessibility for pre-made widgets which one could drag-and-drop onto your webpages.

    However, the InstaBlock function offers you a method to produce an element, such as a pricing table or call-to-action, and also store it for reuse on the any page when.

    Mobile-Friendly Page Designs

    Instapage mobile friendly

    Instapage ensures that all lead capture pages made upon their service happen to be mobile-friendly by default.

    However, users can move towards the mobile edition associated with the webpage they are engaged on within their editor and make modifications which only smartphone users will observe.

    Instapage really does incorporate their ability to exhibit marginally varying versions of landing pages, based on whether visitors tend to be employing a smartphone or perhaps desktop computer equipment.

    Nonetheless, end users may simply conceal components these people don’t wish to show to smartphone users, rather than developing a couple of entirely distinct editions of their page.

    Their InstaPage page creator has a remarkable user interface which is actually user friendly and offers a lot of liberty in placing elements.

    Their system additionally supplies valuable support should users want to accurately line up their page elements.

    Even though there is a scarcity of premade elements or widgets, users may create most elements on their own and after that preserve them with regard to reusing.



    Landing Page Publishing Options:

    Once a user has created a landing page on Instapage, they have several publishing options:

    They can publish it on their own domain, a WordPress website via a free plugin, or a Drupal website.

    Instapage also provides a demo domain for users to test their landing pages. However, it is not recommended to run campaigns on any landing pages published in this way.

    Instead, users should use a domain they have registered elsewhere.

    Publishing an Instapage Landing Page on a WordPress Website:

    Posting a InstaPage lead capture page on a WordPress web site is really simple. End users have to trigger their free plug-in upon their own site and connect their own WordPress platform site for their own InstaPage accounts through adding several readily accessible particulars.

    Once their 2 accounts usually are connected, end users could just pick that landing page these people want to publish on their site from their available choices.

    Virtually any lead capture page created and also released within InstaPage must end up being available from the drop-down list within their WordPress dash panel.

    End users can choose whether the webpage is exhibited like landing page, the 404 page, or the home page of their website.

    As soon as their user provides selected a webpage, entered a web address for the page, as well as pressed the

    Submit switch, they will should be able to see which squeeze page on their own WordPress site.

    Their procedure with regard to releasing lead capture pages on a Drupal platform site is similar.


    Publishing a Landing Page on Your Own Domain

    In addition to posting landing pages on the WordPress or perhaps Drupal platform site, users may likewise utilize a domain they possess registered to help to make their own pages obtainable online.

    InstaPage exhibits instructions with regard to several of the most widely used registrars to help users swiftly hook up their own domain for their own Instapage accounts.

    There exists likewise plenty of records on the actual website in which describes the procedure within much more level.

    End users may connect a limitless number of domains and sub domain names to their InstaPage accounts, enabling all of them in order to submit as much as thirty lead capture page experiences upon the Company plan (more on the actual Enterprise program) at any a single moment, throughout multiple domains or even WordPress platform and Drupal platform sites.

    Users can likewise download squeeze pages and also share all of them with some other Instapage users that could add them directly into their own accounts for editing as well as posting.



    Instapage Integration Options

    InstaPage landing pages may integrate easily with an array of third-party options, which includes stats tools, e-mail marketing solutions, as well as web seminar companies.

    If end users wish to promote goods along with Instapage, they may connect their lead capture pages in order to a Shopify platform e-commerce shop or perhaps Pay pal to gather repayments on the internet.

    Users may likewise integrate Instapage along with Zapier in order to connect their own lead capture pages along with even more apps as well as services.

    It really is worth checking the actual integrations documentation to see in case it’s feasible in order to link squeeze pages to a particular assistance.

    Tracking, Testing, and Reporting:

    Once end users publish a squeeze page, these people could begin monitoring its performance.

    One choice would be to utilize the actual inbuilt heatmap device to determine precisely what site visitors have been carrying out whilst seeing the webpages, including in which they have been clicking or even what lengths they have already been scrolling through.

    This is actually especially helpful in case the actual lead capture page is not generating as numerous potential customers since expected.

    The heatmap can help reveal possible issues, such as buttons that visitors don’t acknowledge as control keys or perhaps types that are too far down the page, over and above in which most of the market is actually scrolling to.

    As well as heat maps, end users can also notice the actual conversion rates associated with their pages as well as additional analytics information to aid observe their effectiveness.

    Incorporating together with Google Analytics offers even more insight in to exactly how pages are performing.

    To aid get even more sales out of the site visitors, Instapage permits end users manage A/B tests on their lead capture pages.

    Via the settings, end users could generate a copy of the squeeze page and after that create changes towards the fresh version, including changing the call-to-action.

    Instapage will then display the actual different editions of the web page to site visitors to find out which usually a single works the most effective.  


    Other Features of Instapage:

    Along with the themes, mobile-friendly web page designs, and submitting options talked about earlier on, InstaPage provides numerous capabilities which have produced it probably the most powerful as well as well-liked landing page design and also lead generation solutions available these days.

    Several examples of these capabilities consist of the power for several end users to be able to collaborate upon a project and also come together on the identical lead capture pages with a record of interaction and also modifications which were produced. Instapage additionally provides the option integrating with Adwords to find out advertising information inside InstaPage dashboard.

    There’s also a large collection regarding online documents to aid users get the absolute most out of Instapage, along with support for generating Google Accelerated Mobile Pages squeeze pages. To see the full list of Instapage capabilities, go to the packages page on the web site.  


    Instapage Pricing





    In terms of pricing, potential consumers might benefit from Instapage’s 14-day trial offer.

    Nonetheless, users will offer payment to access the trial and also will undoubtedly be mechanically charged once the trial has ended.

    Terminating the support is easy if end users are certainly not pleased with the help of InstaPage. In case consumers are happy with all the demo, you can find a couple of membership alternatives available with respect to Instapage.

    The first choice may be the InstaPage Company plan, which charges $199 per month.

    Nevertheless, end users could conserve 25% simply by selecting to pay annually, which often requires an upfront cost involving 1,788 dollars, generating the monthly price equivalent to 149 dollars.

    Custom Enterprise Plan

    Instapage provides a custom Venture method pertaining to organizations that have particular requirements.

    The program is sold with custom prices in which demonstrates your setup.

    Right after having a phone call together with the product sales staff, a personalized Enterprise strategy is going to be established based on your preferences.

    You are able to have a look at what is integrated inside the Company method and also the bonus deals available to Enterprise consumers on the InstaPage costs page.  


    Pros and Cons of Instapage

    Before making a decision, it’s essential to weigh the pros and cons of Instapage. Here are some of the best things about Instapage, as well as some of its drawbacks:


    • A good range of professional-looking landing page templates.
    • The ability to deliver files and sell items via your landing pages.
    • An advanced landing page builder that’s easy to use.
    • Enough landing page publishing options.
    • Lots of reporting data and tools to help you optimize your pages.
    • Features that make Instapage good for collaborating with team members and clients.
    • Good mobile support to help you design mobile-friendly landing pages.
    • Lots of helpful online documentation and a responsive live chat support channel.


    • Not as many landing page templates as some other tools, including Leadpages.
    • Fewer page widgets compared to premium WordPress page builders, such as Divi.
    • The Business plan is limited to 30,000 unique visitors per month, 30 published landing page experiences, five workspaces, and five team members. Allowances on the Enterprise plan can be customized.
    • Slightly limited e-commerce options compared to other tools, such as Leadpages.
    • High pricing makes it unsuitable for casual website owners.


    Instapage vs Final Thoughts

    Instapage is a strong squeeze page creator as well as publishing instrument in which offers numerous benefits for its users.

    Its own beginner templates and sophisticated webpage builder allow customers to generate several types of squeeze pages effortlessly.

    The particular WordPress platforms is intergrated is well executed, rendering it easy to distribute landing pages on your own WordPress platforms website along with Instapage’s free extension.

    Furthermore, publishing website landing pages in your own domain names is similarly effortless, as well as InstaPage takes care of all the internet hosting to suit your needs.

    Instapage permits one to supply data files, gather leads by way of your own landing pages, and also integrate your webpages with numerous alternative party providers, which makes it suitable for numerous assignments.

    Nevertheless, the actual a bit restricted alternatives regarding selling items immediately via your own website landing pages may set some readers off of.

    The primary sticking point together with Instapage is it’s prices, that may be a challenge to justify with regard to some users.

    Nonetheless, with regard to people who may, Instapage is a superb suggestion.

    On the other hand, users may focus on any WordPress dependent setup with all the Divi theme with its remarkable page builder instrument, a vast and also increasing collection of web templates, and also split testing functions for a fraction

    If you’re ready for one of the best landing page builders around, Instapage should undoubtedly be on your shortlist. Instapage vs