Instapage vs Unbounce: Best Page Builder in 2023?

Regarding crafting lead capture pages which generate leads and enhance sales, you could have come across Instapage like a prospective remedy. Instapage vs Unbounce

Instapage provides an array of expertly crafted contemporary lead capture page themes as well as a robust page creator device, that looks enticing. However, the actual query is whether or not it meets its promises and could really help you in create conversion-optimized squeeze pages with no trouble.

On top of that, with comparatively elevated costs, you could be thinking about whether it’s valuable investing. Through this extensive assessment pertaining to Instapage, we strive to offer you with solutions for such inquiries.

We’ll delve into the platform’s primary features, investigate the user interface, and determine the total potency like a lead capture page constructor.

At the conclusion of the assessment, you will have a more precise comprehension of whether or not Instapage may be the right landing page builder to meet your own necessities.

Therefore without further ado, let’s dive in.  


Instapage Overview

InstaPage is really the cloud-based system which provides every one of required tools for produce as well as release squeeze pages.

It doesn’t matter if you own the site or an internet existence – by using Instapage, you could effortlessly produce conversion-focused lead capture pages that can help you to generate extra leads, market additional goods, or perhaps encourage additional actions coming from the visitors.

Even if you may don’t have any programming or even layout knowledge, Instapage’s features help to make the process of making effective landing pages effortless.

By using resources like heat map, statistics, and split-testing, one can make use of user information to enhance your squeeze page styles and render all of them even more efficient.

Here is a concise breakdown regarding exactly why you may consider selecting Instapage for your squeeze page creator:

  • Customizable templates: Instapage offers more than 80 high-quality templates that you can easily customize to fit your needs, so you never have to start from scratch or search for inspiration for your next landing page.
  • Intuitive landing page editor: Whether you want to start with a blank canvas or edit one of the many templates, Instapage’s drag-and-drop page builder interface is both powerful and user-friendly.
  • Effective form builder: To ensure you capture the right type of leads with your landing pages, Instapage makes it easy to create detailed custom forms for collecting user information.
  • Useful selection of widgets: Along with forms, you can easily add other elements to your landing pages, such as videos, images, and buttons.
  • Tracking and reporting: Thanks to built-in analytics, heatmap, and A/B testing tools, you can quickly identify what’s working and what’s not and optimize your landing pages for better results.
  • Integration options: Instapage can connect to various services, such as email marketing platforms, WordPress, and more, through Zapier.
  • Hosted system: Instead of using a WordPress landing page plugin, everything is hosted independently by Instapage. You can use your account to create landing pages for multiple projects and websites. However, you can quickly publish landing pages on your WordPress website with Instapage.
  • 14-day free trial: If Instapage sounds like the right tool for you, there’s a free 14-day trial available.

We’ll cover the pricing details of Instapage later in this review, but for now, let’s take a closer look at what this landing page builder can do and whether it’s easy to use.



Instapage Features

Following perusing the previous overview, one may become keen on using Instapage to be the squeeze page constructor.

However, it is vital to assess whether InstaPage’s functions are as effective as they seem.

In this particular segment, we’ll delve into the key features of InstaPage and also see just how well they work.

Instapage Templates


Instapage purports to provide over 200 layouts, however when going through the catalog, we noticed that here are just approximately 80 templates.

A number of such templates are not really entire squeeze page choices, for example those thank you webpage layouts. However, the templates available are created to a high quality and address an array regarding purposes.

Thanks to their filter systems, you can swiftly locate the type of theme you will need while initiating a new lead capture page.

Drag and Drop Editor

Drag and Drop Editor

The editor associated with Instapage provides you the necessary liberty to generate a custom squeeze page, regardless of whether one begin with a clean fabric or perhaps a theme.

The actual InstaPage page builder enables you place your items everywhere upon your site, devoid of constraints or a grid-based layout.

Beneficial markers and grids tend to be shown while you relocate components around the page, which makes it much easier in order to position your page items.

The page builder furthermore presents the distance in between components on the the webpage, permitting you in order to place page elements together with accuracy.

This drag-and-drop interface snaps items to the fundamental grid layout, supplying advice whenever setting up page components.



Customization Options

Custom controls

You can easily customize the elements that make up your pages through the Instapage page builder interface.

Then, you can make a range of changes beyond what’s available on the floating toolbar by accessing the properties of the item in the side panel.

You can also add custom CSS and JavaScript to further control the appearance and functionality of your landing pages.


Instapage’s Instablocks function enables one to build a library of multiple-use components, or even sections, that you may insert into any one of the lead capture pages.

This feature is actually useful if you’re creating various lead capture pages for your own self or even the customers.

You can save tailor-made reviews, webpage headers, footings, calls-to-action, and also everything else one develop with Instapage in the form of Instablocks.

Instapage also comes along with a diverse array regarding Instablock themes that one to utilize as bases.

Their Global Instablocks feature, that permits one to modify a single Instablock in their collection as well as witness those changes immediately applied for every instance associated with such section within the released webpages, is obtainable only in the more costly Enterprise license of InstaPage.

Landing Page Widgets

Instapage widgets allow you to quickly insert a range of elements into your landing page designs.

You can add:

    • Headlines
    • Forms
    • Images
    • Buttons
    • Paragraphs
    • Circles
    • Videos
    • Boxes
    • Vertical and Horizontal lines
    • HTML Widgets
    • Timers

    While there actually are some useful alternatives, the gadget variety is quite as extensive as various other page creators like Divi Builder and also Elementor Pro.

    There are premade cost tables as well as other components in their page layouts, nevertheless including these to your pages is as easy like possessing access to readymade widgets that you could drag-and-drop on to the webpages.

    However, their Instablock function gives one a method to develop an element, like the pricing table or even CTA, and also store it for reusing on the any webpage required.

    Mobile-Friendly Page Designs

    Instapage mobile friendly

    Instapage guarantees that every one of landing pages made on its platform happen to be responsive by default.

    Nonetheless, users could switch towards their mobile view associated with their webpage they tend to be working on within the editor and also make changes which only smartphone end users will see.

    Instapage really does feature their capability in order to display slightly different editions of squeeze pages, according to no matter if site visitors are using a cell phone or computer device.

    Nevertheless, end users may only cover elements they do not wish in order to show to mobile phone end users, as opposed to producing a couple of completely different versions associated with the webpage.

    The InstaPage page builder has an impressive user interface which is user friendly and provides plenty of freedom within positioning elements.

    The platform also supplies helpful assistance in case end users want in order to accurately line up their own webpage elements.

    Even though there is actually an absence associated with pre-built components or gadgets, end users could create the majority of components on their own as well as subsequently store them for reuse.



    Landing Page Publishing Options:

    Once a user has created a landing page on Instapage, they have several publishing options:

    They can publish it on their own domain, a WordPress website via a free plugin, or a Drupal website.

    Instapage also provides a demo domain for users to test their landing pages. However, it is not recommended to run campaigns on any landing pages published in this way.

    Instead, users should use a domain they have registered elsewhere.

    Publishing an Instapage Landing Page on a WordPress Website:

    Posting a Instapage lead capture page on a WordPress platform web site is straightforward. Users need in order to trigger the complimentary plug-in on their own website as well as connect their WordPress site for their InstaPage account by adding several readily obtainable particulars.

    Once the 2 profiles usually are associated, end users could simply choose which usually lead capture page they want to post upon their own website from the accessible choices.

    Virtually any landing page created and printed in InstaPage should be obtainable from the dropdown menu in their WordPress platform dash panel.

    Users could choose regardless of whether their webpage is actually shown like squeeze page, the 404 error page, or even their home page of their website.

    Once their user has chosen a webpage, entered a URL for it the page, and also struck the actual

    Release button, they will must be able in order to observe which squeeze page upon their WordPress platform web site.

    The process for posting lead capture pages upon the Drupal web site is really identical.


    Publishing a Landing Page on Your Own Domain

    Along with publishing lead capture pages on a WordPress platform or even Drupal site, end users could also utilize the domain these people have authorized to make their pages available on-line.

    Instapage displays guidelines for several associated with the actual most widely used registrars to assist end users quickly hook up their own domain for their InstaPage accounts.

    There’s likewise plenty of documentation on the site in which clarifies the process within much more level.

    Users may link an infinite number of domains and subdomains to their own Instapage account, allowing all of them in order to publish as much as thirty landing page experiences upon the actual Company program (more upon the Venture strategy) at virtually any a single time, across several domains or even WordPress and also Drupal web sites.

    End users may also down load landing pages and reveal all of them along with other Instapage users that may upload them into their own accounts with regard to enhancing and posting.



    Instapage Integration Options

    Instapage lead capture pages may integrate easily along with an array of third-party providers, including stats tools, e-mail marketing solutions, as well as web seminar providers.

    In case users desire in order to promote goods with InstaPage, they can connect their own squeeze pages in order to a Shopify platform ecommerce store or Pay pal to collect repayments on the internet.

    Users can likewise integrate easily Instapage with Zapier platform in order to hook up their lead capture pages together with much more applications and providers.

    It’s worth checking the actual integration records to see if it really is achievable in order to link lead capture pages in order to a specific assistance.

    Tracking, Testing, and Reporting:

    After end users submit the lead capture page, these people could start monitoring the functionality.

    A single choice is actually to utilize the integral heatmap device to find out exactly what visitors have already been carrying out although seeing the actual pages, for example exactly where they’ve been clicking on or perhaps what lengths they have been scrolling through.

    This particular is actually particularly useful if the actual squeeze page is actually not really generating as numerous prospects because anticipated.

    The actual heatmap could help disclose prospective concerns, including switches that site visitors do not recognize because switches or even kinds that are too far straight down the webpage, beyond in which many of the audience is actually scrolling through to.

    In addition to heatmaps, users may also observe the actual conversion rates of their own webpages and other analytics information to aid keep track of their usefulness.

    Integrating together with Google Analytics platform gives even more insight into exactly how pages of content are performing.

    To assist obtain much more conversions out of the visitors, Instapage lets users operate A/B testing on landing pages.

    By means of the controls, users may generate a duplicate of the landing page and then make modifications to the new edition, such as changing the call to action.

    Instapage will show the actual distinct versions of the webpage to site visitors to see which a single works the most effective.  


    Other Features of Instapage:

    Along with the templates, mobile-friendly webpage layouts, as well as posting choices mentioned previously, InstaPage offers numerous functions that have produced it one of the most effective and well-liked squeeze page design as well as to generate leads solutions accessible today.

    A few illustrations of those features contain the power with regard to numerous users in order to collaborate on the a task and come together around the same landing pages along with an archive of conversation and also alterations which were produced. InstaPage likewise gives the alternative integrating together together with Adwords to find out marketing data inside Instapage dashboard.

    There is also a big library associated with online documents to assist consumers acquire the absolute most from Instapage, along with help for making Google Accelerated Mobile Pages landing pages. To find out the entire list of Instapage functions, check out the plans webpage on their site.  


    Instapage Pricing





    With regards to prices, potential end users might take advantage of Instapage’s two-week trial offer.

    Nonetheless, consumers will have to offer payment to get into the trial and will be mechanically charged after the free trial has ended.

    Terminating the service is straightforward in case users are certainly not satisfied with the help of Instapage. Should end users are happy with all the trial, there are pair of subscription alternatives obtainable with respect to Instapage.

    The initial alternative will be the Instapage Enterprise strategy, which is priced at 199 dollars each month.

    However, end users could preserve 25% through selecting to pay yearly, that involves a fee involving 1,788 dollars, generating the month-to-month cost equal to 149 dollars.

    Custom Enterprise Plan

    InstaPage features a customized Venture strategy for organizations that have specific requirements.

    The plan includes customized costs which reflects the setup.

    Following using a phone call with the sales team, a personalized Enterprise plan will be established based on your preferences.

    You can check out what is included within the Company plan as well as the additional features accessible to Business clients over the InstaPage costs page.  


    Pros and Cons of Instapage

    Before making a decision, it’s essential to weigh the pros and cons of Instapage. Here are some of the best things about Instapage, as well as some of its drawbacks:


    • A good range of professional-looking landing page templates.
    • The ability to deliver files and sell items via your landing pages.
    • An advanced landing page builder that’s easy to use.
    • Enough landing page publishing options.
    • Lots of reporting data and tools to help you optimize your pages.
    • Features that make Instapage good for collaborating with team members and clients.
    • Good mobile support to help you design mobile-friendly landing pages.
    • Lots of helpful online documentation and a responsive live chat support channel.


    • Not as many landing page templates as some other tools, including Leadpages.
    • Fewer page widgets compared to premium WordPress page builders, such as Divi.
    • The Business plan is limited to 30,000 unique visitors per month, 30 published landing page experiences, five workspaces, and five team members. Allowances on the Enterprise plan can be customized.
    • Slightly limited e-commerce options compared to other tools, such as Leadpages.
    • High pricing makes it unsuitable for casual website owners.


    Instapage vs Unbounce Final Thoughts

    Instapage can be a powerful squeeze page contractor and also posting instrument that offers numerous benefits to its customers.

    Its own starter web templates and advanced website builder enable users to generate several types of landing pages effortlessly.

    The actual WordPress is intergrated is actually well-implemented, rendering it simple to be able to publish landing pages in your WordPress website along with Instapage’s totally free plug-in.

    Furthermore, posting website landing pages in your personal domains is equally effortless, and also Instapage manages every one of the hosting for you personally.

    Instapage allows you to definitely deliver downloads available, collect prospects by means of the landing pages, as well as integrate the web pages with numerous third-party providers, making it suitable for numerous projects.

    However, the particular a bit limited choices regarding selling goods immediately via the website landing pages may set a few visitors away.

    The primary sticking point with InstaPage is the pricing, that may possibly become difficult to warrant regarding some customers.

    Nonetheless, regarding those that can easily, InstaPage is a superb advice.

    Alternatively, users may start with a WordPress dependent setup using the Divi theme having its amazing website builder device, an enormous as well as growing library regarding templates, and split testing characteristics for a fraction of the cost.

    If you’re ready for one of the best landing page builders around, Instapage should undoubtedly be on your shortlist. Instapage vs Unbounce