Instapage vs Optimizepress: Know THIS [2023]

Regarding creating landing pages that effectively generate leads and also boost sales, you might have stumbled upon InstaPage being a prospective solution. Instapage vs Optimizepress

Instapage features many different expertly crafted modern squeeze page themes in addition to a powerful page creator instrument, which looks promising. Yet, the true issue is whether Instapage lives up to its promises and also could in fact aid you in building conversion-focused landing pages with ease.

Additionally, considering relatively elevated costs, you could be wondering whether it’s worth investing. Within this comprehensive evaluation pertaining to Instapage, we aspire to offer you solutions for these queries.

We shall investigate its primary functions, investigate the user interface, and evaluate the general potency being a landing page builder.

By the end of this review, you will obtain a better grasp regarding whether Instapage may be the most suitable landing page creator for your needs.

Therefore let’s begin, let us delve in.  


Instapage Overview

InstaPage is actually a web-based solution that supplies every one of important resources for construct and release lead capture pages.

It doesn’t matter if you possess the website or even the internet presence – through InstaPage, you can quickly produce conversion-focused squeeze pages which assist you to produce more leads, sell additional products, or encourage additional actions coming from the site visitors.

Even if you may do not have programming or design knowledge, Instapage’s functions make the process of making effective lead capture pages a piece of cake.

Utilizing resources like heatmap, evaluation, as well as split-testing, you could utilize user details to enhance your squeeze page designs and make them more effective.

Here’s a short breakdown regarding why one contemplate choosing InstaPage to be your landing page creator:

  • Customizable templates: Instapage offers more than 80 high-quality templates that you can easily customize to fit your needs, so you never have to start from scratch or search for inspiration for your next landing page.
  • Intuitive landing page editor: Whether you want to start with a blank canvas or edit one of the many templates, Instapage’s drag-and-drop page builder interface is both powerful and user-friendly.
  • Effective form builder: To ensure you capture the right type of leads with your landing pages, Instapage makes it easy to create detailed custom forms for collecting user information.
  • Useful selection of widgets: Along with forms, you can easily add other elements to your landing pages, such as videos, images, and buttons.
  • Tracking and reporting: Thanks to built-in analytics, heatmap, and A/B testing tools, you can quickly identify what’s working and what’s not and optimize your landing pages for better results.
  • Integration options: Instapage can connect to various services, such as email marketing platforms, WordPress, and more, through Zapier.
  • Hosted system: Instead of using a WordPress landing page plugin, everything is hosted independently by Instapage. You can use your account to create landing pages for multiple projects and websites. However, you can quickly publish landing pages on your WordPress website with Instapage.
  • 14-day free trial: If Instapage sounds like the right tool for you, there’s a free 14-day trial available.

We’ll cover the pricing details of Instapage later in this review, but for now, let’s take a closer look at what this landing page builder can do and whether it’s easy to use.



Instapage Features

After perusing that previous summary, one might be keen on using Instapage for your squeeze page builder.

Nevertheless, it’s important to evaluate whether InstaPage’s capabilities really are just as efficient as they actually appear.

In this particular section, we’ll delve in to the key functions of InstaPage as well as find out just how effectively these features perform.

Instapage Templates



Instapage claims to supply over 200 templates, nevertheless when going through their library, we actually noticed that here are merely around 80 templates.

A few of such themes may be not really entire lead capture page choices, like those thank-you webpage templates. Nonetheless, the templates accessible have been designed to high standard as well as cover a variety of objectives.

Thanks to their filters, one can quickly find the kind of theme you need while beginning a brand new lead capture page.

Drag and Drop Editor

Drag and Drop Editor

The editor of InstaPage gives you the flexibility to create a custom landing page, whether you begin with the help of a empty canvas or even a theme.

The Instapage page builder allows you locate the items anywhere on the site, with no constraints or a grid layout.

Helpful signs and also gridlines tend to be shown while one move elements around your webpage, which makes this simpler in order to align the webpage items.

The page creator additionally presents your distance in between elements upon your page, allowing one to place page components along with precision.

The drag-and-drop user interface snaps components to the underlying grid-based layout, supplying direction whenever setting up webpage components.



Customization Options

Custom controls

You can easily customize the elements that make up your pages through the Instapage page builder interface.

Then, you can make a range of changes beyond what’s available on the floating toolbar by accessing the properties of the item in the side panel.

You can also add custom CSS and JavaScript to further control the appearance and functionality of your landing pages.


Instapage’s Instablocks feature permits you to create a library of multiple-use components, or perhaps blocks, which you could add in to any the lead capture pages.

Such function is useful in case you’re making multiple landing pages for yourself or your customers.

One could store custom testimonials, webpage headers, footings, calls-to-action, and also anything else you develop using Instapage in the form of Instablocks.

Instapage additionally comes along with a diverse array regarding Instablock themes for one to use as beginning points.

The Global Instablocks feature, that allows you in order to modify an InstaBlock within their collection and also witness those modifications instantly used to each instance associated with that section within the published pages, can be accessible exclusively in the more expensive Business permit of InstaPage.

Landing Page Widgets

Instapage widgets allow you to quickly insert a range of elements into your landing page designs. You can add:

    • Headlines
    • Forms
    • Images
    • Buttons
    • Paragraphs
    • Circles
    • Videos
    • Boxes
    • Vertical and Horizontal lines
    • HTML Widgets
    • Timers

    Whilst there actually are a few useful alternatives, the gadget variety is as broad in comparison with various other page creators for example Divi Builder and also Elementor.

    Here exist premade cost tables and other items in the page templates, but including them for your pages isn’t quite as simple like having accessibility for ready-made gadgets that you could drag-and-drop onto your webpages.

    Nevertheless, their InstaBlock function provides one a way in order to develop an element, for example the cost table or CTA, and save it with regard to reuse upon any webpage required.

    Mobile-Friendly Page Designs

    Instapage mobile friendly


    InstaPage ensures which every one of lead capture pages created on their service happen to be responsive automatically.

    Nevertheless, end users could move to the mobile view associated with their webpage these people are engaged on in their editor and make alterations that exclusively mobile phone end users will see.

    InstaPage really does include their functionality in order to show slightly distinct versions of squeeze pages, according to no matter if site visitors tend to be utilizing the smartphone or even desktop computer equipment.

    Nonetheless, users can only conceal items these people do not desire to show for mobile users, as opposed to developing 2 totally distinct variants of the page.

    Their Instapage page creator boasts a remarkable interface that is really user friendly and also offers loads of flexibility within locating components.

    The service furthermore supplies helpful guidance should users desire to precisely line up their own webpage items.

    Even though there is actually an absence of pre-built items or perhaps widgets, end users may produce most elements on their own as well as then save them with regard to reuse.



    Landing Page Publishing Options:

    Once a user has created a landing page on Instapage, they have several publishing options:

    They can publish it on their own domain, a WordPress website via a free plugin, or a Drupal website.

    Instapage also provides a demo domain for users to test their landing pages. However, it is not recommended to run campaigns on any landing pages published in this way.

    Instead, users should use a domain they have registered elsewhere.

    Publishing an Instapage Landing Page on a WordPress Website:

    Releasing a Instapage squeeze page upon a WordPress web site is simple. Users have to activate their totally free plug-in on their website and also connect their own WordPress platform web site for their Instapage accounts through entering a few readily obtainable information.

    Once the a couple of profiles tend to be connected, users may merely pick which landing page these people wish to publish on their site from the obtainable alternatives.

    Virtually any squeeze page made and printed in InstaPage must be available from the the dropdown menu within their WordPress dashboard.

    End users could choose regardless of whether the webpage is displayed as being a landing page, the 404 page, or even their homepage of their own site.

    As soon as their user offers chosen a webpage, inserted a web address for the page, and also hit the

    Publish switch, they will should be able to observe that lead capture page upon their WordPress platform site.

    The process for publishing lead capture pages upon the Drupal website is actually similar.



    Publishing a Landing Page on Your Own Domain

    In addition to releasing landing pages on the WordPress platform or even Drupal platform site, end users can additionally employ a domain name they possess registered to help to make their pages obtainable online.

    Instapage exhibits instructions with regard to numerous of the most popular registrars to assist users quickly link their website to their Instapage account.

    There exists likewise lots of documents on the actual site which clarifies the method in much more level.

    End users can link a limitless number of domains and also sub domain names to their InstaPage account, enabling all of them to publish as much as 30 landing page experiences on the Company plan (a lot more upon the Business program) from any a single moment, around several domains or WordPress and Drupal platform sites.

    Users can additionally download lead capture pages and discuss all of them together with some other Instapage end users that may publish all of them directly into their account with regard to enhancing and also releasing.



    Instapage Integration Options

    InstaPage lead capture pages can integrate with an array of third-party solutions, such as analytics tools, email marketing services, as well as webinar providers.

    In case end users desire to promote items along with InstaPage, these people may connect their landing pages in order to a Shopify platform ecommerce store or PayPal to gather payments on the internet.

    End users may additionally integrate easily Instapage along with Zapier platform to link their landing pages with a lot more apps and solutions.

    It really is really worth looking at the integration documentation to find out if it is feasible in order to connect lead capture pages in order to the specific support.

    Tracking, Testing, and Reporting:

    As soon as end users release a lead capture page, they could begin monitoring the overall performance.

    A single alternative is to use the integral heatmap application to see what site visitors have been carrying out whilst viewing the actual webpages, such as where they’ve been clicking on or perhaps how far they have already been scrolling through.

    This particular is actually especially beneficial when the actual landing page is actually not creating as numerous potential customers as anticipated.

    The actual heatmap could assist uncover potential problems, for example switches in which visitors don’t recognize because buttons or even types which are too far down the webpage, beyond exactly where many from the market is actually scrolling in order to.

    Along with heat maps, end users could likewise observe the conversion rate of their own pages of content and additional analytics data to aid keep track of their own effectiveness.

    Incorporating along with Google Analytics platform gives much more understanding directly into just how webpages are usually carrying out.

    To aid acquire much more conversion rates out of site visitors, InstaPage lets users run A/B testing on their lead capture pages.

    Via the actual settings, end users can produce a replica of the lead capture page and after that help make modifications towards the brand new variant, including modifying the call to action.

    InstaPage will present the actual different editions of your webpage in order to guests to determine that one works the very best.  


    Other Features of Instapage:

    Along with the actual themes, mobile-responsive web page designs, and also submitting options discussed previously, Instapage provides a lot more capabilities which have made that one of the powerful and also well-liked lead capture page design as well as lead generation providers obtainable these days.

    Several illustrations of those features include the capability with regard to several end users to team up on a task and interact around the identical landing pages along with a record of interaction and changes which were made. Instapage also offers the alternative of together with Adwords to see advertising information within the Instapage dashboard.

    There’s also a big library associated with on the internet records to aid users get the utmost out of the InstaPage, along with support for making Google AMP landing pages. To look at the full list of Instapage capabilities, visit their programs site on their website.  


    Instapage Pricing





    With regards to prices, prospective consumers might make use of Instapage’s two-week trial offer.

    However, users will provide payment information to get into the free trial as well as will be automatically billed once the trial ends.

    Canceling the support is easy if consumers aren’t pleased with the help of InstaPage. In case end users are satisfied with all the trial, you can find two registration choices available for Instapage.

    The initial choice will be the Instapage Business method, that is priced at $199 per month.

    Nonetheless, consumers can preserve twenty-five percent through choosing to spend yearly, which often needs an upfront payment involving $1,788, generating the monthly expense equal to $149.

    Custom Enterprise Plan

    Instapage features a custom Business plan for companies who have particular requirements.

    The program comes with customized prices in which reflects the configuration.

    After using a phone call with the revenue staff, a personalized Enterprise plan will likely be established according to your requirements.

    You can have a look at what is incorporated within the Business plan and the bonus deals open to Venture clients over the InstaPage costs page.  


    Pros and Cons of Instapage

    Before making a decision, it’s essential to weigh the pros and cons of Instapage. Here are some of the best things about Instapage, as well as some of its drawbacks:


    • A good range of professional-looking landing page templates.
    • The ability to deliver files and sell items via your landing pages.
    • An advanced landing page builder that’s easy to use.
    • Enough landing page publishing options.
    • Lots of reporting data and tools to help you optimize your pages.
    • Features that make Instapage good for collaborating with team members and clients.
    • Good mobile support to help you design mobile-friendly landing pages.
    • Lots of helpful online documentation and a responsive live chat support channel.


    • Not as many landing page templates as some other tools, including Leadpages.
    • Fewer page widgets compared to premium WordPress page builders, such as Divi.
    • The Business plan is limited to 30,000 unique visitors per month, 30 published landing page experiences, five workspaces, and five team members. Allowances on the Enterprise plan can be customized.
    • Slightly limited e-commerce options compared to other tools, such as Leadpages.
    • High pricing makes it unsuitable for casual website owners.


    Instapage vs Optimizepress Final Thoughts

    Instapage is really a powerful landing page builder as well as posting device that offers many benefits to its customers.

    The beginner web templates and sophisticated webpage builder allow consumers to generate various kinds of landing pages effortlessly.

    The particular WordPress platforms incorporation will be well-implemented, making it easy to publish landing pages on your WordPress platforms website along with Instapage’s totally free extension.

    Furthermore, submitting landing pages on your own very own internet domain names will be just as easy, and also InstaPage takes care of all of the web hosting for you.

    Instapage enables you to provide downloads available, accumulate leads by way of the website landing pages, and also integrate the web pages together with numerous third party solutions, making it suitable regarding several tasks.

    However, the slightly restricted alternatives with regard to selling products immediately via your own website landing pages might set some audience away.

    The main sticking point with InstaPage is actually it’s costs, that may end up being a challenge to warrant for a few consumers.

    However, for people who can, InstaPage is a wonderful recommendation.

    On the other hand, customers can easily focus on any WordPress-based settings while using Divi style using its amazing page builder application instrument, a vast as well as growing collection of web templates, and also divided assessment functions for a fraction

    If you’re ready for one of the best landing page builders around, Instapage should undoubtedly be on your shortlist. Instapage vs Optimizepress