Instapage vs Leadpages: Best Page Builder in 2023?

In terms of producing squeeze pages that generate leads and also boost business, you may have come across InstaPage being a prospective answer. Instapage vs Leadpages

InstaPage provides an array of professionally-designed modern lead capture page templates in addition to a powerful page builder instrument, which seems appealing. However, the true question is if it meets the buzz and is able to really assist you making conversion-optimized squeeze pages with no trouble.

Furthermore, considering comparatively high prices, you could be pondering whether it’s valuable investing. In this thorough review regarding InstaPage, we aim to present you with answers for such questions.

We’ll examine its primary capabilities, analyze the user interface, as well as evaluate the overall effectiveness being a landing page constructor.

By the end of the review, you’ll possess a better comprehension of if Instapage could be the right squeeze page creator to meet your own requirements.

Therefore without further ado, let us dive intο.  


Instapage Overview

InstaPage is a web-based platform which supplies every one of necessary resources to produce and publish squeeze pages.

No matter whether or not you own a website or an internet presence – through InstaPage, you have the ability to smoothly produce conversion-focused landing pages which help you to generate more leads, sell more products, or perhaps encourage additional actions coming from the visitors.

Even though you may do not have any code or even design experience, InstaPage’s capabilities help to make the procedure involving developing efficient squeeze pages a piece of cake.

With tools including heatmap, analytics, as well as split-testing, one can utilize user information to enhance your lead capture page layouts and make them more effective.

Below is a concise overview of why you might opting for InstaPage as the squeeze page constructor:

  • Customizable templates: Instapage offers more than 80 high-quality templates that you can easily customize to fit your needs, so you never have to start from scratch or search for inspiration for your next landing page.
  • Intuitive landing page editor: Whether you want to start with a blank canvas or edit one of the many templates, Instapage’s drag-and-drop page builder interface is both powerful and user-friendly.
  • Effective form builder: To ensure you capture the right type of leads with your landing pages, Instapage makes it easy to create detailed custom forms for collecting user information.
  • Useful selection of widgets: Along with forms, you can easily add other elements to your landing pages, such as videos, images, and buttons.
  • Tracking and reporting: Thanks to built-in analytics, heatmap, and A/B testing tools, you can quickly identify what’s working and what’s not and optimize your landing pages for better results.
  • Integration options: Instapage can connect to various services, such as email marketing platforms, WordPress, and more, through Zapier.
  • Hosted system: Instead of using a WordPress landing page plugin, everything is hosted independently by Instapage. You can use your account to create landing pages for multiple projects and websites. However, you can quickly publish landing pages on your WordPress website with Instapage.
  • 14-day free trial: If Instapage sounds like the right tool for you, there’s a free 14-day trial available.

We’ll cover the pricing details of Instapage later in this review, but for now, let’s take a closer look at what this landing page builder can do and whether it’s easy to use.



Instapage Features

Following reading that previous summary, one might become keen on utilizing Instapage to be the lead capture page builder.

Nevertheless, it is important to assess whether or not Instapage’s features really are as successful as they seem.

In this section, we will dive deep in to the primary functions associated with Instapage and also examine just how effectively these features work.

Instapage Templates


InstaPage professes to offer above two hundred templates, but upon browsing the library, we actually noticed that in fact there exist only around 80 templates.

A number among such themes may be not complete lead capture page options, like the thank-you webpage templates. Nevertheless, the templates accessible are designed to high quality and cover an array of goals.

Thanks to the filter systems, you could easily find the type regarding template you will need when initiating a new squeeze page.

Drag and Drop Editor

Drag and Drop Editor

The editing tool regarding Instapage gives you the freedom to produce a custom landing page, regardless of whether you start with the help of a clean fabric or a layout.

The actual Instapage page creator lets one locate the items anywhere upon your webpage, without constraints or the grid layout.

Useful signs as well as grids tend to be shown as one move components around the site, which makes this much easier to position your webpage items.

This page creator also presents the distance between elements on the the webpage, allowing one in order to locate page components with exactness.

This drag-and-drop interface snaps elements towards your underlying grid-based design, providing guidance when arranging webpage elements.



Customization Options

Custom controls

You can easily customize the elements that make up your pages through the Instapage page builder interface.

Then, you can make a range of changes beyond what’s available on the floating toolbar by accessing the properties of the item in the side panel.

You can also add custom CSS and JavaScript to further control the appearance and functionality of your landing pages.


InstaPage’s Instablocks feature enables one in order to construct a collection of multiple-use components, or perhaps sections, that one could add in to any one of your squeeze pages.

Such capability is actually useful if you’re developing numerous squeeze pages on behalf of your own self or even your clients.

One can store customized recommendations, webpage headers, footers, calls-to-action, and also everything else you create with InstaPage as Instablocks.

InstaPage also comes along with a diverse array of InstaBlock themes that one to employ as beginning points.

Their Global Blocks functionality, which permits you to modify an InstaBlock in their collection and also witness such alterations immediately applied for every occurrence associated with that section in your released webpages, is available exclusively within the more costly Enterprise license of Instapage.

Landing Page Widgets

Instapage widgets allow you to quickly insert a range of elements into your landing page designs.

You can add:

    • Headlines
    • Forms
    • Images
    • Buttons
    • Paragraphs
    • Circles
    • Videos
    • Boxes
    • Vertical and Horizontal lines
    • HTML Widgets
    • Timers

    Although there actually are some helpful choices, their gadget range is as extensive as additional page creators like Divi and Elementor.

    There exist pre-constructed pricing tables as well as various other items within their webpage templates, but including these to the pages isn’t quite as simple as possessing accessibility to pre-made gadgets that one could drag and drop onto the webpages.

    Nevertheless, their Instablock feature offers one an approach in order to produce an element, such as the cost table or perhaps call-to-action, and save this with regard to reuse on the virtually any page needed.

    Mobile-Friendly Page Designs

    Instapage mobile friendly

    InstaPage ensures which every one of squeeze pages created upon its service happen to be mobile-friendly automatically.

    Nonetheless, users may move to the mobile view of the webpage these people tend to be focusing on within their editor as well as make modifications that exclusively smartphone end users are going to notice.

    InstaPage really does feature the functionality to exhibit slightly distinct editions of landing pages, depending on regardless of whether guests tend to be employing a smartphone or even desktop computer equipment.

    Nonetheless, end users can only conceal components they don’t wish in order to reveal to mobile end users, rather than actually producing two completely distinct editions associated with their page.

    Their Instapage page builder boasts an impressive interface which is easy to use and gives plenty of flexibility within placing items.

    Their system additionally provides valuable support if users want to precisely align their webpage items.

    Although right now there is actually an absence of pre-built components or widgets, end users may produce most items on their own and also after that preserve them with regard to reusing.



    Landing Page Publishing Options:

    Once a user has created a landing page on Instapage, they have several publishing options:

    They can publish it on their own domain, a WordPress website via a free plugin, or a Drupal website.

    Instapage also provides a demo domain for users to test their landing pages. However, it is not recommended to run campaigns on any landing pages published in this way.

    Instead, users should use a domain they have registered elsewhere.

    Publishing an Instapage Landing Page on a WordPress Website:

    Releasing an Instapage landing page upon the WordPress platform web site is actually simple. End users have to trigger their complimentary plug-in upon their site and also link their own WordPress website for their Instapage accounts through adding a few readily available details.

    As soon as their 2 profiles tend to be linked, end users could just pick which lead capture page they desire to publish upon their website from the accessible options.

    Any lead capture page crafted and also released in InstaPage must be available from the dropdown menu in their WordPress dashboard.

    End users may select no matter if the webpage is exhibited like landing page, the 404 error page, or even their home page of their site.

    Once the end user offers chosen a webpage, entered a web address for the page, and struck the

    Submit switch, these people should find a way in order to see which squeeze page on their own WordPress platform web site.

    Their process with regard to posting squeeze pages upon a Drupal platform website is actually identical.


    Publishing a Landing Page on Your Own Domain

    Besides posting lead capture pages upon the WordPress or even Drupal platform website, end users could likewise utilize a domain name these people possess registered to help to make their webpages accessible on-line.

    Instapage exhibits guidelines with regard to many of the most widely used registrars to aid end users swiftly connect their domain for their InstaPage account.

    There exists also a lot of documents upon the site which clarifies the procedure within more level.

    End users could link an unlimited number of domains as well as subdomains for their own Instapage account, allowing them to post as much as 30 landing page experiences upon the Business program (more on the actual Business plan) at virtually any a single period, across several domains or perhaps WordPress and also Drupal sites.

    Users can also down load lead capture pages and also share all of them together with other InstaPage end users who could upload all of them directly into their own accounts for editing and publishing.



    Instapage Integration Options

    InstaPage lead capture pages may integrate together with a wide range of third-party options, such as analytics resources, e-mail marketing solutions, and webinar suppliers.

    When users desire to market items along with Instapage, these people can hook up their squeeze pages in order to a Shopify e-commerce retail store or PayPal to gather repayments on-line.

    End users can likewise integrate InstaPage along with Zapier to link their own lead capture pages together with much more apps and providers.

    It’s worth looking at the integration records to find out in case it really is achievable to link lead capture pages to the particular assistance.

    Tracking, Testing, and Reporting:

    As soon as end users release the squeeze page, these people may start supervising its functionality.

    A single choice is to utilize the built-in heatmap device to find out precisely what site visitors have been performing although viewing the pages, for example exactly where they’ve already been clicking or even what lengths they have already been scrolling through.

    This particular is especially useful when the squeeze page is actually not necessarily generating as much prospects since anticipated.

    The heat map could aid uncover possible concerns, for example buttons in which visitors don’t recognize since control keys or perhaps forms that are too much down the webpage, beyond in which the majority of of your audience is scrolling to.

    As well as heat maps, end users can likewise observe the conversion percentages associated with their own webpages as well as other statistics data points to help monitor their usefulness.

    Integrating together with Google Analytics offers a lot more insight into how pages tend to be carrying out.

    To aid acquire even more conversion rates from site visitors, Instapage permits users manage A/B tests upon lead capture pages.

    By means of the actual settings, users could create a replica of a squeeze page and then make modifications for the new variant, for example altering the actual call-to-action.

    InstaPage will show the various variants from the web page to site visitors to find out which usually 1 works the very best.  


    Other Features of Instapage:

    Along with the actual templates, mobile-responsive webpage styles, and also submitting choices talked about earlier, Instapage provides a lot more functions which have produced that probably the most powerful as well as popular landing page creation as well as prospecting providers accessible nowadays.

    Some good examples of such functions include the capability with regard to multiple end users in order to work together on a task and come together about the identical landing pages with a record of interaction and alterations that have been created. Instapage likewise offers the option of together with Google AdWords to find out marketing data within the InstaPage dashboard.

    Additionally there is a large library associated with on-line documentation to help end users obtain the most from Instapage, as well as support pertaining to making Google Accelerated Mobile Pages landing pages. To look at the complete listing of Instapage features, visit the actual programs page on their own site.  


    Instapage Pricing





    In terms of pricing, possible consumers might benefit from Instapage’s 14-day free trial offer.

    However, users will have to offer payment information to access the trial and also is going to be instantly billed as soon as the free trial is over.

    Canceling the support is straightforward when users are certainly not content with InstaPage. Should consumers are contented using the test, you will find pair of membership choices offered with respect to Instapage.

    The very first choice is the Instapage Company plan, that costs 199 dollars monthly.

    However, users could conserve twenty-five percent by choosing to pay annually, which involves an upfront payment associated with 1,788 dollars, generating the monthly cost comparable to $149.

    Custom Enterprise Plan

    Instapage offers a customized Business strategy for companies that have specific needs.

    The program includes tailor-made prices in which reflects the configuration.

    Right after having a phone call together with the product sales staff, a customized Venture strategy will be set up based on your requirements.

    You are able to check out what’s included inside the Enterprise plan and the extras available to Venture clients on the InstaPage pricing site.  


    Pros and Cons of Instapage

    Before making a decision, it’s essential to weigh the pros and cons of Instapage. Here are some of the best things about Instapage, as well as some of its drawbacks:


    • A good range of professional-looking landing page templates.
    • The ability to deliver files and sell items via your landing pages.
    • An advanced landing page builder that’s easy to use.
    • Enough landing page publishing options.
    • Lots of reporting data and tools to help you optimize your pages.
    • Features that make Instapage good for collaborating with team members and clients.
    • Good mobile support to help you design mobile-friendly landing pages.
    • Lots of helpful online documentation and a responsive live chat support channel.


    • Not as many landing page templates as some other tools, including Leadpages.
    • Fewer page widgets compared to premium WordPress page builders, such as Divi.
    • The Business plan is limited to 30,000 unique visitors per month, 30 published landing page experiences, five workspaces, and five team members. Allowances on the Enterprise plan can be customized.
    • Slightly limited e-commerce options compared to other tools, such as Leadpages.
    • High pricing makes it unsuitable for casual website owners.


    Instapage vs Leadpages Final Thoughts

    Instapage is really a strong landing page contractor and submitting instrument in which gives several advantages to its consumers.

    The basic templates and also sophisticated webpage builder allow consumers to produce different types of landing pages easily.

    The WordPress platforms incorporation is actually well-implemented, rendering it straightforward in order to distribute website landing pages on your Live journal site along with Instapage’s totally free plug-in.

    Additionally, publishing landing pages on your own own internet domain names will be similarly effortless, and also InstaPage manages all of the web hosting to suit your needs.

    Instapage allows you to supply downloads available, collect leads by means of your own landing pages, as well as integrate your pages together with several third party services, rendering it appropriate with regard to several assignments.

    Nonetheless, the particular a bit minimal alternatives for promoting products straight via your landing pages might set several audience away.

    The primary sticking point with InstaPage will be its pricing, that may end up being challenging to justify regarding a few customers.

    Nonetheless, for people who may, Instapage is a great suggestion.

    On the other hand, customers can start with any WordPress-based setup using the Divi concept having its remarkable page builder application instrument, a vast as well as growing library associated with web templates, and also divided assessment characteristics for a fraction

    If you’re ready for one of the best landing page builders around, Instapage should undoubtedly be on your shortlist. Instapage vs Leadpages