Instapage vs Leadpages vs Unbounce: Best Page Builder in 2023?

Concerning producing squeeze pages which create leads and enhance sales, you may have come across InstaPage being a prospective answer. Instapage vs Leadpages vs Unbounce

InstaPage features a range of professionally-designed modern lead capture page layouts as well as a powerful page creator instrument, that seems promising. However, the actual inquiry is if Instapage satisfies its hype as well as could really assist you in building conversion-focused landing pages with no trouble.

On top of that, considering relatively high costs, you could be thinking about whether it is well worth the investment. Inside this thorough assessment pertaining to InstaPage, we strive to present you with solutions to these questions.

We shall explore the platform’s primary capabilities, investigate the user interface, and also evaluate its total usefulness as a landing page builder.

By the end of the evaluation, you will possess a clearer comprehension of whether Instapage may be the ideal lead capture page builder for your specific needs.

Thus let’s begin, let us dive intο.  


Instapage Overview

InstaPage is the web-based solution which offers all needed resources for create and release lead capture pages.

It does not matter whether or not you possess the site or even an online presence – with InstaPage, you can easily create conversion-focused squeeze pages that can help you create additional leads, market additional products, or even stimulate additional actions coming from the site visitors.

Although you don’t have programming or even layout expertise, Instapage’s capabilities make the method associated with making successful lead capture pages easy.

Utilizing resources like heat map, analytics, as well as A/B testing, you can make use of visitor data in order to maximize the lead capture page layouts and make them even more efficient.

Here is a concise breakdown as to why you may consider selecting InstaPage for the lead capture page constructor:

  • Customizable templates: Instapage offers more than 80 high-quality templates that you can easily customize to fit your needs, so you never have to start from scratch or search for inspiration for your next landing page.
  • Intuitive landing page editor: Whether you want to start with a blank canvas or edit one of the many templates, Instapage’s drag-and-drop page builder interface is both powerful and user-friendly.
  • Effective form builder: To ensure you capture the right type of leads with your landing pages, Instapage makes it easy to create detailed custom forms for collecting user information.
  • Useful selection of widgets: Along with forms, you can easily add other elements to your landing pages, such as videos, images, and buttons.
  • Tracking and reporting: Thanks to built-in analytics, heatmap, and A/B testing tools, you can quickly identify what’s working and what’s not and optimize your landing pages for better results.
  • Integration options: Instapage can connect to various services, such as email marketing platforms, WordPress, and more, through Zapier.
  • Hosted system: Instead of using a WordPress landing page plugin, everything is hosted independently by Instapage. You can use your account to create landing pages for multiple projects and websites. However, you can quickly publish landing pages on your WordPress website with Instapage.
  • 14-day free trial: If Instapage sounds like the right tool for you, there’s a free 14-day trial available.

We’ll cover the pricing details of Instapage later in this review, but for now, let’s take a closer look at what this landing page builder can do and whether it’s easy to use.



Instapage Features

Following perusing that earlier overview, you might be keen on using Instapage for the squeeze page creator.

Nevertheless, it is essential for you to appraise whether Instapage’s features really are as efficient like they actually appear.

In this part, we will dive deep in to the primary functions regarding InstaPage as well as find out just how well these features perform.

Instapage Templates


InstaPage purports to offer over 200 templates, but when going through the collection, we noticed that in fact here exist just about 80 templates.

Some among these layouts might be not really complete squeeze page options, like those thank you webpage templates. Nevertheless, these layouts accessible are designed to very high standard as well as address a variety of objectives.

Because of their filter systems, you can rapidly identify the sort regarding layout you will need when initiating a brand new landing page.

Drag and Drop Editor

Drag and Drop Editor

The editing tool associated with Instapage gives one the necessary flexibility to produce a customized squeeze page, no matter if you begin with the help of the blank fabric or the theme.

The actual InstaPage page creator allows one position your elements anyplace on your webpage, with no constraints or a grid-based design.

Beneficial signs as well as gridlines are exhibited as one relocate components around the page, which makes this simpler in order to line up the page items.

The page creator also displays your length among items on your webpage, allowing you in order to position page items with exactness.

This drag-and-drop user interface snaps items onto the root grid layout, providing direction whenever setting up page items.



Customization Options

Custom controls

You can easily customize the elements that make up your pages through the Instapage page builder interface.

Then, you can make a range of changes beyond what’s available on the floating toolbar by accessing the properties of the item in the side panel.

You can also add custom CSS and JavaScript to further control the appearance and functionality of your landing pages.


Instapage’s Instablocks capability enables one in order to create a collection of multiple-use components, or blocks, which you could insert into any of your squeeze pages.

Such feature is useful in case you happen to be developing various squeeze pages on behalf of your own self or even your clients.

You can store tailor-made testimonials, webpage headings, footers, CTAs, as well as everything else you develop using InstaPage in the form of Instablocks.

Instapage additionally arrives along with a varied range of InstaBlock templates for one can use as beginning points.

The Global Instablocks feature, that enables one in order to revise an Instablock within the library and also see such alterations automatically used to every instance of such block in your released pages, can be available exclusively in their more costly Enterprise permit of InstaPage.

Landing Page Widgets

Instapage widgets allow you to quickly insert a range of elements into your landing page designs.

You can add:

    • Headlines
    • Forms
    • Images
    • Buttons
    • Paragraphs
    • Circles
    • Videos
    • Boxes
    • Vertical and Horizontal lines
    • HTML Widgets
    • Timers

    Whilst there actually are several valuable options, their gadget range is as comprehensive as various other page builders like Divi as well as Elementor Pro.

    There exist premade pricing tables along with various other items within the webpage templates, but including them to your webpages isn’t quite as easy like possessing accessibility for ready-made widgets that you can drag and drop onto your pages.

    Nonetheless, the InstaBlock feature offers one an approach to develop an element, such as the cost table or even call-to-action, and store this for reuse upon virtually any page needed.

    Mobile-Friendly Page Designs

    Instapage mobile friendly

    InstaPage makes sure that all landing pages made upon their service happen to be responsive by default.

    Nonetheless, end users could switch to the mobile edition associated with their webpage they tend to be engaged on within the editing tool and also produce alterations that exclusively smartphone end users are going to notice.

    Instapage really does include the functionality to display slightly different variants of squeeze pages, based on whether visitors are using the cell phone or even desktop computer equipment.

    However, users can simply conceal elements they don’t wish to show for mobile users, rather than producing two entirely various editions of the webpage.

    Their Instapage page builder features a notable interface that is user friendly as well as provides loads of flexibility in placing components.

    Their service also offers helpful support should users want to precisely align their own page elements.

    Even though right now there is really an absence associated with ready-made elements or even gadgets, end users could produce nearly all components by themselves as well as after that preserve all of them with regard to reusing.



    Landing Page Publishing Options:

    Once a user has created a landing page on Instapage, they have several publishing options:

    They can publish it on their own domain, a WordPress website via a free plugin, or a Drupal website.

    Instapage also provides a demo domain for users to test their landing pages. However, it is not recommended to run campaigns on any landing pages published in this way.

    Instead, users should use a domain they have registered elsewhere.

    Publishing an Instapage Landing Page on a WordPress Website:

    Publishing an Instapage lead capture page upon the WordPress web site is actually simple. Users need to enable the totally free plug-in upon their website and connect their WordPress web site to their Instapage account by adding a couple of quickly obtainable information.

    As soon as the 2 profiles tend to be associated, end users may simply choose which lead capture page they wish to publish on their own website from the available alternatives.

    Virtually any squeeze page crafted and published within Instapage should be obtainable from the the drop-down list within the WordPress dash panel.

    End users may pick whether the webpage is exhibited like lead capture page, the 404 page, or their home page associated with their web site.

    Once their end user provides selected a page, entered a URL for it, as well as struck the

    Submit key, they should be able to see that squeeze page upon their own WordPress platform web site.

    The procedure with regard to publishing landing pages upon a Drupal site is really identical.


    Publishing a Landing Page on Your Own Domain

    Along with releasing landing pages on a WordPress platform or perhaps Drupal site, end users can likewise use the domain they possess authorized to make their own webpages obtainable on the internet.

    Instapage presents directions regarding numerous of the most favored domain name registrars to assist users rapidly connect their domain to their own InstaPage accounts.

    There is also a lot of documents on the actual website in which describes the process in more depth.

    Users could connect an unlimited quantity of domains and also sub domain names for their Instapage account, allowing all of them in order to post up to thirty landing page experiences on the Company program (much more on the Enterprise plan) from virtually any one period, throughout multiple domain names or WordPress platform and also Drupal platform web sites.

    End users may also get squeeze pages and reveal them with other Instapage users who may publish all of them in to their own accounts for enhancing and also publishing.



    Instapage Integration Options

    Instapage lead capture pages can integrate with an array associated with 3rd party solutions, including stats resources, email marketing services, and also web seminar companies.

    In case users desire in order to advertise products along with InstaPage, they can connect their own lead capture pages in order to the Shopify platform ecommerce store or perhaps PayPal to collect payments online.

    End users could likewise integrate Instapage along with Zapier platform in order to hook up their own lead capture pages together with a lot more apps and also services.

    It really is really worth checking the integration documents to determine when it really is possible to link landing pages to a specific service.

    Tracking, Testing, and Reporting:

    After end users release the landing page, these people can start monitoring the functionality.

    A single option would be to make use of the actual built-in heatmap tool to see precisely what visitors are already performing while viewing the webpages, for example exactly where they’ve already been clicking or perhaps how far they have already been scrolling through.

    This is especially useful when the actual squeeze page is not creating as numerous leads as anticipated.

    The actual heat map could aid uncover potential problems, including switches in which visitors usually do not recognize as control keys or even forms which can be too much straight down the webpage, beyond where the majority of of your audience is actually scrolling through in order to.

    In addition to heat maps, end users may likewise notice the conversion rates regarding their own pages as well as additional statistics information to assist monitor their own effectiveness.

    Including along with Google Analytics platform offers even more knowledge directly into exactly how pages of content are carrying out.

    To assist acquire even more conversion rates out of the site visitors, Instapage lets users run A/B tests on their lead capture pages.

    By means of the actual settings, end users could generate a duplicate of the squeeze page and create alterations for the brand new variant, for example altering the call to action.

    InstaPage will display the distinct versions of the page to site visitors to see that 1 performs the best.  


    Other Features of Instapage:

    In addition to the templates, mobile-friendly page layouts, and publishing alternatives mentioned previously, InstaPage provides numerous features who have created that one of the most effective and popular squeeze page creation and also prospecting services available nowadays.

    Several examples of such features contain the ability for numerous users to be able to team up on a job as well as come together on the identical lead capture pages together with an archive of interaction and changes which have been made. InstaPage likewise offers the alternative of with Google AdWords platform to determine advertising data within the Instapage dashboard.

    There’s also a sizable stockpile of on the internet documentation to help consumers get the most out of the Instapage, as well as help for making Google AMP landing pages. To see the full list of Instapage features, check out the packages page on the site.  


    Instapage Pricing





    With regards to costs, prospective consumers might take advantage of Instapage’s 14-day trial offer.

    However, consumers need to provide payment to get into the trial and also will be mechanically billed after the trial has ended.

    Terminating the support is not difficult when consumers aren’t satisfied with the help of InstaPage. Should consumers become satisfied with all the trial, you will find a couple of membership options available for InstaPage.

    The first option will be the Instapage Business method, that costs 199 dollars each month.

    Nonetheless, end users could preserve 25% through picking to cover yearly, which often needs a cost of $1,788, generating the monthly price equivalent to 149 dollars.

    Custom Enterprise Plan

    InstaPage provides a customized Venture plan with regard to businesses which have unique demands.

    The blueprint is sold with tailor-made costs that mirrors your own settings.

    After using a phone call using the product sales team, a personalized Business plan will likely be set up in accordance with your preferences.

    You are able to take a look at what exactly is integrated in the Enterprise strategy and also the additional features available to Venture clients around the InstaPage prices site.  


    Pros and Cons of Instapage

    Before making a decision, it’s essential to weigh the pros and cons of Instapage. Here are some of the best things about Instapage, as well as some of its drawbacks:


    • A good range of professional-looking landing page templates.
    • The ability to deliver files and sell items via your landing pages.
    • An advanced landing page builder that’s easy to use.
    • Enough landing page publishing options.
    • Lots of reporting data and tools to help you optimize your pages.
    • Features that make Instapage good for collaborating with team members and clients.
    • Good mobile support to help you design mobile-friendly landing pages.
    • Lots of helpful online documentation and a responsive live chat support channel.


    • Not as many landing page templates as some other tools, including Leadpages.
    • Fewer page widgets compared to premium WordPress page builders, such as Divi.
    • The Business plan is limited to 30,000 unique visitors per month, 30 published landing page experiences, five workspaces, and five team members. Allowances on the Enterprise plan can be customized.
    • Slightly limited e-commerce options compared to other tools, such as Leadpages.
    • High pricing makes it unsuitable for casual website owners.


    Instapage vs Leadpages vs Unbounce Final Thoughts

    InstaPage can be a powerful squeeze page builder and posting tool in which provides many advantages to the consumers.

    The basic web templates and also innovative website builder allow users to create several types of landing pages effortlessly.

    The actual Live journal is intergrated will be well executed, rendering it easy to submit squeeze pages in your Live journal web site with InstaPage’s totally free plug-in.

    Additionally, publishing landing pages on your very own internet domain names will be equally simple, and InstaPage manages all the internet hosting for you personally.

    Instapage enables you to definitely provide data files, gather prospects via your landing pages, as well as integrate your webpages with several alternative party providers, which makes it suitable regarding many projects.

    However, the actual a bit restricted choices for selling items directly via your own squeeze pages might put some visitors away.

    The key sticking point together with InstaPage will be the costs, which may be challenging to justify with regard to some customers.

    However, with regard to people who can, Instapage is a superb suggestion.

    However, consumers may begin with the WordPress dependent setup while using Divi style using its amazing page builder tool, a massive and also developing collection regarding templates, as well as split testing features for a fraction

    If you’re ready for one of the best landing page builders around, Instapage should undoubtedly be on your shortlist. Instapage vs Leadpages vs Unbounce