Instapage Marketo Integration: Know THIS [2023]

Concerning producing landing pages which generate prospects as well as enhance sales, you may have found Instapage being a prospective answer. Instapage Marketo Integration

InstaPage provides an array of professionally-designed modern squeeze page templates in addition to a powerful page creator tool, which looks promising. However, the actual inquiry is whether or not it really meets the buzz and also is able to in fact help you in create conversion-optimized landing pages easily.

Moreover, with fairly high prices, you could be wondering if it is valuable the financial commitment. Within this all-inclusive evaluation pertaining to InstaPage, our team intend to supply you with solutions to these inquiries.

We’ll explore its primary functions, analyze the interface, as well as appraise its total usefulness like a squeeze page builder.

At the conclusion of the evaluation, you shall obtain a better grasp about whether or not Instapage is the most suitable lead capture page builder to meet your own demands.

Thus without further ado, let us delve into.  


Instapage Overview

Instapage is really a cloud-based platform that provides all important resources to create and also publish landing pages.

It does not matter whether or not you have the website or even an internet existence – through InstaPage, you can smoothly develop conversion-optimized squeeze pages that aid you to produce more leads, sell more products, or motivate additional actions from your users.

Even though you don’t have any code or design knowledge, Instapage’s capabilities make the method involving developing successful lead capture pages effortless.

Utilizing instruments including heat map, evaluation, and split-testing, one can make use of site visitor details to maximize your lead capture page designs and make all of them even more efficient.

Below is a short summary of exactly why you might picking Instapage for your landing page constructor:

  • Customizable templates: Instapage offers more than 80 high-quality templates that you can easily customize to fit your needs, so you never have to start from scratch or search for inspiration for your next landing page.
  • Intuitive landing page editor: Whether you want to start with a blank canvas or edit one of the many templates, Instapage’s drag-and-drop page builder interface is both powerful and user-friendly.
  • Effective form builder: To ensure you capture the right type of leads with your landing pages, Instapage makes it easy to create detailed custom forms for collecting user information.
  • Useful selection of widgets: Along with forms, you can easily add other elements to your landing pages, such as videos, images, and buttons.
  • Tracking and reporting: Thanks to built-in analytics, heatmap, and A/B testing tools, you can quickly identify what’s working and what’s not and optimize your landing pages for better results.
  • Integration options: Instapage can connect to various services, such as email marketing platforms, WordPress, and more, through Zapier.
  • Hosted system: Instead of using a WordPress landing page plugin, everything is hosted independently by Instapage. You can use your account to create landing pages for multiple projects and websites. However, you can quickly publish landing pages on your WordPress website with Instapage.
  • 14-day free trial: If Instapage sounds like the right tool for you, there’s a free 14-day trial available.

We’ll cover the pricing details of Instapage later in this review, but for now, let’s take a closer look at what this landing page builder can do and whether it’s easy to use.



Instapage Features

After going through that aforementioned overview, you might become keen on using Instapage for the landing page creator.

Nonetheless, it’s important for you to evaluate if InstaPage’s capabilities are as effective like they actually sound.

Within this part, we will dive deep in to these crucial functions of InstaPage and see how well these features perform.

Instapage Templates



Instapage professes to supply above 200 layouts, but upon going through the library, we found that in fact there are just approximately eighty layouts.

A few among these templates might be not complete landing page options, for example those thank-you webpage templates. However, the templates available have been created to very high quality and cover a range regarding purposes.

Because of their filter systems, one can quickly identify the type regarding theme you will need when starting a fresh squeeze page.

Drag and Drop Editor

Drag and Drop Editor

The editor of Instapage provides one the necessary freedom in order to generate a custom squeeze page, no matter if one begin with a blank fabric or perhaps the layout.

The actual InstaPage page creator allows you locate your items anyplace on the site, without restrictions or the grid style.

Useful signs and grids tend to be exhibited while one relocate items around your site, making this easier to align your webpage items.

This page creator furthermore presents your distance between components on the the page, permitting you to position page components with precision.

This drag-and-drop user interface snaps components to the fundamental grid style, offering guidance whenever setting up webpage components.



Customization Options

Custom controls

You can easily customize the elements that make up your pages through the Instapage page builder interface.

Then, you can make a range of changes beyond what’s available on the floating toolbar by accessing the properties of the item in the side panel.

You can also add custom CSS and JavaScript to further control the appearance and functionality of your landing pages.


Instapage’s InstaBlocks feature permits one to build a collection of multiple-use components, or sections, that one may insert into any one of your lead capture pages.

This feature is actually beneficial if you are creating various lead capture pages on behalf of yourself or even the customers.

One could store tailor-made recommendations, webpage headings, footings, calls-to-action, as well as everything else you develop with Instapage as InstaBlocks.

Instapage also arrives equipped with a diverse array regarding Instablock layouts for you to employ for starting points.

Their Global Blocks functionality, that enables you in order to revise an InstaBlock in their library and also see such changes immediately used for each instance of that section in your released webpages, can be accessible exclusively in their more costly Enterprise permit of InstaPage.

Landing Page Widgets

Instapage widgets allow you to quickly insert a range of elements into your landing page designs. You can add:

    • Headlines
    • Forms
    • Images
    • Buttons
    • Paragraphs
    • Circles
    • Videos
    • Boxes
    • Vertical and Horizontal lines
    • HTML Widgets
    • Timers

    While there actually exist several helpful alternatives, the widget selection is as broad when compared to various other page builders such as Divi and also Elementor Pro.

    There exist pre-constructed cost tables as well as other elements in their page templates, but adding them to the pages is quite as easy as having access to pre-made gadgets which one could drag-and-drop on to the webpages.

    Nevertheless, the InstaBlock function offers you a way to produce a component, for example a pricing table or CTA, as well as save this with regard to reusing on any page when.

    Mobile-Friendly Page Designs

    Instapage mobile friendly


    InstaPage ensures which all lead capture pages made upon its system will be mobile-friendly automatically.

    Nonetheless, users can switch towards their mobile edition associated with their webpage they are working on in the editing tool and also create modifications that exclusively mobile users will observe.

    InstaPage really does feature the capability in order to exhibit slightly distinct versions of squeeze pages, based on no matter if visitors are utilizing a cell phone or even desktop computer device.

    Nonetheless, end users can only cover components these people don’t desire in order to display for smartphone end users, as opposed to producing two totally various editions of their page.

    The InstaPage page creator features a notable user interface which is simple to use as well as gives plenty of flexibility in placing elements.

    Their platform also supplies valuable support if end users want in order to precisely line up their own page items.

    Although right now there is really a scarcity of ready-made elements or perhaps widgets, users could produce nearly all components on their own and subsequently save them with regard to reusing.



    Landing Page Publishing Options:

    Once a user has created a landing page on Instapage, they have several publishing options:

    They can publish it on their own domain, a WordPress website via a free plugin, or a Drupal website.

    Instapage also provides a demo domain for users to test their landing pages. However, it is not recommended to run campaigns on any landing pages published in this way.

    Instead, users should use a domain they have registered elsewhere.

    Publishing an Instapage Landing Page on a WordPress Website:

    Releasing a InstaPage landing page on the WordPress platform website is simple. Users have to activate their complimentary plugin on their site as well as connect their WordPress platform website to their InstaPage account through adding several quickly obtainable details.

    When the a couple of profiles usually are linked, users could just select that squeeze page they want in order to post upon their own website from the their obtainable options.

    Any landing page created as well as released in Instapage must end up being available from the their drop-down list within their WordPress dashboard.

    Users may select no matter if their webpage is actually displayed like lead capture page, the 404 page, or even the homepage of their site.

    As soon as the user offers chosen a webpage, inserted a web address for it it, and pressed the actual

    Release key, they will ought to be able in order to observe that lead capture page on their WordPress website.

    Their process for releasing lead capture pages upon a Drupal platform website is actually identical.



    Publishing a Landing Page on Your Own Domain

    Along with releasing lead capture pages upon a WordPress platform or even Drupal platform site, users could additionally utilize a domain name they have authorized to help to make their own webpages obtainable on-line.

    Instapage presents directions with regard to numerous associated with the most popular domain name registrars to help users quickly connect their website to their InstaPage account.

    There exists likewise lots of documentation upon the web site in which explains the method within more depth.

    End users can link an unlimited variety of domains as well as sub domain names to their own Instapage accounts, permitting them to submit as much as 30 lead capture page experiences upon the Business strategy (more upon the actual Venture program) at any one time, around numerous domains or WordPress and also Drupal platform sites.

    Users could also download squeeze pages and also discuss them together with other InstaPage users that could upload all of them in to their accounts for editing and also publishing.



    Instapage Integration Options

    InstaPage landing pages can integrate easily with an array of third-party options, which includes analytics tools, email marketing services, and also web seminar providers.

    If users want in order to market goods along with Instapage, these people could connect their lead capture pages to the Shopify platform e-commerce retail store or Pay pal in order to gather payments on-line.

    Users could likewise integrate easily Instapage together with Zapier in order to hook up their lead capture pages with much more apps and services.

    It really is really worth checking the integrations records to see when it is feasible in order to hook up landing pages in order to a certain assistance.

    Tracking, Testing, and Reporting:

    As soon as users release the squeeze page, they can begin supervising its functionality.

    One alternative would be to utilize the actual inbuilt heatmap device to see exactly what visitors have already been carrying out although seeing the pages, such as where they have already been clicking or perhaps how far they have already been scrolling.

    This is actually especially beneficial when the actual squeeze page is actually not really creating as numerous prospects since predicted.

    The actual heatmap can aid uncover possible concerns, for example control keys in which visitors don’t acknowledge since control keys or types which can be too much straight down the webpage, over and above in which most of the target audience is actually scrolling to.

    Along with heat maps, end users can also observe the actual conversion rates regarding their pages of content as well as other statistics data points to aid monitor their efficiency.

    Incorporating with Google Analytics gives a lot more understanding into exactly how webpages tend to be carrying out.

    To assist obtain much more sales out of the site visitors, Instapage enables users run A/B testing on their squeeze pages.

    By means of the actual handles, end users can produce a copy of a lead capture page and after that create changes towards the new variant, such as altering the CTA.

    Instapage will then present the various editions from the page to site visitors to see which one performs the most effective.  


    Other Features of Instapage:

    Along with the actual themes, mobile-friendly webpage designs, as well as publishing alternatives mentioned earlier on, InstaPage provides numerous functions that have produced that one of the most strong and also popular squeeze page creation and also prospecting services accessible nowadays.

    A few illustrations of such features include the capability with regard to numerous users to be able to work together upon a job and also come together around the same lead capture pages along with accurate documentation of interaction as well as modifications which were produced. Instapage also offers the alternative of with Google AdWords platform to determine advertising information inside InstaPage dashboard.

    There’s also a sizable collection of on the internet documents to help users acquire the absolute most out of the Instapage, in addition to assistance pertaining to creating Google AMP lead capture pages. To find out the entire list of Instapage functions, go to their plans site on the website.  


    Instapage Pricing





    In terms of pricing, possible users may make use of Instapage’s 14-day free trial.

    Nonetheless, end users will supply payment information to gain access to the trial as well as is going to be automatically charged once the free trial has ended.

    Canceling the support is not difficult when users are certainly not satisfied by using InstaPage. In case end users tend to be satisfied with all the trial, there are pair of subscription alternatives offered with respect to InstaPage.

    The initial option will be the Instapage Enterprise method, which usually charges 199 dollars per month.

    Nonetheless, users may save twenty-five percent simply by picking to pay each year, that needs an upfront payment of 1,788 dollars, generating the month-to-month price equivalent to 149 dollars.

    Custom Enterprise Plan

    InstaPage offers a customized Business strategy for businesses who have specific demands.

    The blueprint is sold with custom costs in which mirrors your own settings.

    Following using a telephone call with the product sales group, a customized Business strategy is going to be setup according to your requirements.

    It is possible to take a look at what exactly is incorporated in the Company plan and the additional features accessible to Venture customers around the Instapage costs site.  


    Pros and Cons of Instapage

    Before making a decision, it’s essential to weigh the pros and cons of Instapage. Here are some of the best things about Instapage, as well as some of its drawbacks:


    • A good range of professional-looking landing page templates.
    • The ability to deliver files and sell items via your landing pages.
    • An advanced landing page builder that’s easy to use.
    • Enough landing page publishing options.
    • Lots of reporting data and tools to help you optimize your pages.
    • Features that make Instapage good for collaborating with team members and clients.
    • Good mobile support to help you design mobile-friendly landing pages.
    • Lots of helpful online documentation and a responsive live chat support channel.


    • Not as many landing page templates as some other tools, including Leadpages.
    • Fewer page widgets compared to premium WordPress page builders, such as Divi.
    • The Business plan is limited to 30,000 unique visitors per month, 30 published landing page experiences, five workspaces, and five team members. Allowances on the Enterprise plan can be customized.
    • Slightly limited e-commerce options compared to other tools, such as Leadpages.
    • High pricing makes it unsuitable for casual website owners.


    Instapage Marketo Integration Final Thoughts

    Instapage is really a strong squeeze page creator as well as publishing instrument that provides several benefits to the consumers.

    The beginner web templates and sophisticated website builder permit customers to generate several types of squeeze pages quickly.

    The Live journal integration will be well-implemented, rendering it easy in order to distribute landing pages in your Live journal website together with InstaPage’s no cost extension.

    Moreover, posting landing pages on your very own domains is equally effortless, as well as InstaPage handles every one of the hosting to suit your needs.

    InstaPage enables one to provide data files, gather leads by way of your landing pages, as well as integrate the pages together with several alternative party solutions, which makes it suitable with regard to numerous projects.

    However, the particular somewhat restricted alternatives with regard to selling products immediately via your website landing pages may set several visitors away.

    The main sticking point along with InstaPage is actually its prices, which usually may possibly become a challenge to justify with regard to a few consumers.

    Nonetheless, regarding those that may, Instapage is a wonderful suggestion.

    On the other hand, customers can start with the WordPress dependent setup while using Divi style with its impressive page builder application device, a massive and also increasing collection associated with templates, as well as split testing features for a fraction of the cost.

    If you’re ready for one of the best landing page builders around, Instapage should undoubtedly be on your shortlist. Instapage Marketo Integration