Instapage Landing Pages: Best Page Builder in 2023?

In terms of creating lead capture pages that effectively generate leads and raise sales, you could have found Instapage like a possible answer. Instapage Landing Pages

InstaPage features an array of expertly crafted modern squeeze page layouts and a robust page builder device, which appears appealing. However, the real query is whether Instapage meets the promises and is able to actually aid you in create conversion-focused landing pages with ease.

Additionally, with fairly high pricing, you could be pondering whether it is well worth investing. Through this thorough evaluation pertaining to InstaPage, we aspire to provide you with solutions to such inquiries.

We shall examine its main functions, investigate the user interface, and determine the general efficacy like a landing page creator.

At the conclusion of the review, you’ll have a better knowledge of whether Instapage is the ideal lead capture page builder for your own necessities.

Hence without further ado, let us dive in.  


Instapage Overview

Instapage is really the web-based system that provides every one of required tools to develop and also publish landing pages.

It does not matter whether or not you own a site or even the web presence – with Instapage, one have the ability to easily produce conversion-optimized landing pages that can assist you create extra prospects, sell additional goods, or perhaps stimulate additional actions from your site visitors.

Regardless of whether you don’t possess code or style expertise, InstaPage’s capabilities make the process associated with making efficient landing pages a breeze.

Utilizing tools such as heatmap, evaluation, and A/B testing, one could employ visitor information to enhance your lead capture page designs and also make them even more successful.

Below is a quick summary of the reason why one think about picking Instapage for the landing page builder:

  • Customizable templates: Instapage offers more than 80 high-quality templates that you can easily customize to fit your needs, so you never have to start from scratch or search for inspiration for your next landing page.
  • Intuitive landing page editor: Whether you want to start with a blank canvas or edit one of the many templates, Instapage’s drag-and-drop page builder interface is both powerful and user-friendly.
  • Effective form builder: To ensure you capture the right type of leads with your landing pages, Instapage makes it easy to create detailed custom forms for collecting user information.
  • Useful selection of widgets: Along with forms, you can easily add other elements to your landing pages, such as videos, images, and buttons.
  • Tracking and reporting: Thanks to built-in analytics, heatmap, and A/B testing tools, you can quickly identify what’s working and what’s not and optimize your landing pages for better results.
  • Integration options: Instapage can connect to various services, such as email marketing platforms, WordPress, and more, through Zapier.
  • Hosted system: Instead of using a WordPress landing page plugin, everything is hosted independently by Instapage. You can use your account to create landing pages for multiple projects and websites. However, you can quickly publish landing pages on your WordPress website with Instapage.
  • 14-day free trial: If Instapage sounds like the right tool for you, there’s a free 14-day trial available.

We’ll cover the pricing details of Instapage later in this review, but for now, let’s take a closer look at what this landing page builder can do and whether it’s easy to use.



Instapage Features

After going through that earlier overview, you might be interested in employing Instapage as your landing page constructor.

Nonetheless, it is essential for you to assess whether or not InstaPage’s capabilities are as effective as they actually sound.

In this particular segment, we shall dive into these key capabilities associated with InstaPage and find out how effectively they operate.

Instapage Templates


InstaPage claims to provide over two hundred layouts, but when browsing their catalog, we discovered that there exist only about 80 themes.

Several of such themes are not really full lead capture page alternatives, such as those thank-you page layouts. Nonetheless, the layouts available are crafted to very high standard and encompass a range of objectives.

Because of their filters, one could swiftly identify the kind associated with template you need while initiating a brand new landing page.

Drag and Drop Editor

Drag and Drop Editor

The editor associated with InstaPage provides you the freedom in order to generate a tailor-made lead capture page, whether you commence with the empty canvas or perhaps a layout.

The InstaPage page builder lets one locate your items everywhere upon the page, with no limitations or even a grid design.

Useful signs as well as grids are exhibited while one move items about the page, which makes it much easier to line up your webpage components.

The page builder furthermore presents your length among components on the page, enabling you in order to place webpage components along with exactness.

The drag-and-drop interface fixes items onto your underlying grid design, supplying advice while arranging webpage elements.



Customization Options

Custom controls

You can easily customize the elements that make up your pages through the Instapage page builder interface.

Then, you can make a range of changes beyond what’s available on the floating toolbar by accessing the properties of the item in the side panel.

You can also add custom CSS and JavaScript to further control the appearance and functionality of your landing pages.


InstaPage’s Instablocks function enables one in order to create a collection associated with reusable components, or even blocks, that one could add into any your squeeze pages.

This capability is useful if you’re creating various lead capture pages for yourself or the clients.

You can save custom reviews, page headers, footings, CTAs, as well as other things you develop with InstaPage as InstaBlocks.

Instapage additionally arrives along with a wide-ranging array of Instablock layouts for one can use as starting points.

Their Global Blocks feature, that allows one to update an InstaBlock in their collection and see those modifications immediately used to each occurrence associated with such block in the released pages, can be accessible exclusively in their much more costly Enterprise license associated with Instapage.

Landing Page Widgets

Instapage widgets allow you to quickly insert a range of elements into your landing page designs.

You can add:

    • Headlines
    • Forms
    • Images
    • Buttons
    • Paragraphs
    • Circles
    • Videos
    • Boxes
    • Vertical and Horizontal lines
    • HTML Widgets
    • Timers

    While there exist some helpful options, their widget range isn’t as extensive in comparison with various other page creators for example Divi and Elementor Pro.

    There are pre-built pricing tables as well as various other elements within their page layouts, however adding them to the pages is quite as easy like having accessibility to readymade gadgets that one could drag and drop on to your webpages.

    Nonetheless, their InstaBlock feature offers you a method to create an element, such as a cost table or even CTA, and also store this for reusing upon virtually any webpage needed.

    Mobile-Friendly Page Designs

    Instapage mobile friendly

    InstaPage guarantees that all squeeze pages made on their platform happen to be responsive by default.

    However, users could switch towards their mobile edition of the page they are engaged on in the editing tool as well as make modifications that exclusively mobile phone end users are going to see.

    InstaPage really does include their capability to show somewhat different versions of squeeze pages, based on regardless of whether visitors are using the smartphone or perhaps computer equipment.

    However, end users can only conceal elements these people do not want to reveal for mobile users, rather than producing 2 entirely different editions of the page.

    The InstaPage page creator boasts an impressive user interface which is actually easy to use and also offers plenty of flexibility in locating items.

    The service also provides helpful support if end users desire in order to exactly line up their own page elements.

    Although there is really a scarcity associated with ready-made elements or perhaps widgets, end users can develop most elements by themselves and also after that store them with regard to reusage.



    Landing Page Publishing Options:

    Once a user has created a landing page on Instapage, they have several publishing options:

    They can publish it on their own domain, a WordPress website via a free plugin, or a Drupal website.

    Instapage also provides a demo domain for users to test their landing pages. However, it is not recommended to run campaigns on any landing pages published in this way.

    Instead, users should use a domain they have registered elsewhere.

    Publishing an Instapage Landing Page on a WordPress Website:

    Publishing a Instapage squeeze page on the WordPress website is simple. Users have to enable their free plugin upon their site as well as link their own WordPress platform site for their InstaPage accounts simply by inputting a couple of easily obtainable information.

    Once the 2 accounts are connected, end users could merely choose which usually squeeze page they want to post upon their website from the their accessible choices.

    Any landing page crafted as well as printed within Instapage must be accessible from their dropdown menu in their WordPress dashboard.

    End users can choose regardless of whether their page is actually shown as landing page, the 404 page, or their homepage associated with their site.

    As soon as their user offers selected a webpage, inputted a URL for it, and also struck the

    Submit button, they ought to be able in order to see that squeeze page on their WordPress platform site.

    Their method for publishing lead capture pages on a Drupal website is actually identical.


    Publishing a Landing Page on Your Own Domain

    In addition to publishing lead capture pages on the WordPress or perhaps Drupal website, end users may also utilize the domain these people have registered to make their own pages obtainable online.

    InstaPage displays instructions regarding several of the actual most widely used registrars to help users quickly hook up their website to their Instapage account.

    There exists likewise plenty of documents upon the actual site that explains the method within much more level.

    Users could link an infinite quantity of domains as well as subdomains for their Instapage account, allowing them in order to submit up to 30 landing page experiences upon the Business program (much more on the actual Venture plan) from any one period, around numerous domain names or even WordPress platform as well as Drupal websites.

    Users may likewise download lead capture pages and also reveal all of them with some other InstaPage users which may upload them in to their accounts with regard to enhancing and also releasing.



    Instapage Integration Options

    Instapage landing pages may integrate with an array of 3rd party solutions, such as stats resources, e-mail marketing services, as well as webinar providers.

    In case end users wish to promote goods together with InstaPage, they could connect their own squeeze pages in order to the Shopify platform e-commerce store or even Pay pal in order to gather payments online.

    Users can additionally integrate easily Instapage with Zapier to link their own lead capture pages with a lot more applications as well as solutions.

    It really is worth examining the actual integration documents to determine in case it really is possible in order to link lead capture pages to the particular service.

    Tracking, Testing, and Reporting:

    As soon as users publish a squeeze page, they can commence supervising the overall performance.

    One alternative would be to make use of the inbuilt heat map application to determine what visitors have already been doing whilst looking at the webpages, for example exactly where they have been clicking or how far they have already been scrolling through.

    This is actually especially helpful in case the squeeze page is actually not producing as many prospects as anticipated.

    The actual heat map may help reveal prospective problems, for example buttons in which visitors do not acknowledge as buttons or perhaps types which can be too much straight down the web page, past in which the majority of of your target audience is actually scrolling through in order to.

    Along with heat maps, end users may additionally observe the conversion percentages regarding their own webpages as well as other statistics data points to help keep track of their own usefulness.

    Integrating along with Google Analytics offers much more understanding in to how pages are usually performing.

    To assist acquire even more conversions from guests, InstaPage permits end users manage A/B testing upon landing pages.

    Via the actual handles, end users can create a duplicate of a lead capture page and then help make modifications to the brand new version, for example altering the actual call-to-action.

    InstaPage will likely present the various versions of the web page in order to site visitors to see that a single works the very best.  


    Other Features of Instapage:

    In addition to the web templates, mobile-responsive webpage styles, and posting alternatives discussed previously, Instapage offers numerous capabilities which have made it probably the most effective and popular lead capture page design and to generate leads services available today.

    Some illustrations of these functions consist of the ability with regard to several users in order to work together on the a task and interact around the same squeeze pages together with accurate documentation of interaction and also alterations that have been made. InstaPage additionally gives the alternative integrating together with Google AdWords platform to find out advertising data inside Instapage dash panel.

    There’s also a big stockpile of online documentation to aid end users acquire the most from InstaPage, along with support pertaining to making Google Accelerated Mobile Pages squeeze pages. To look at the entire listing of Instapage capabilities, go to the plans page on the web site.  


    Instapage Pricing





    When it comes to prices, prospective consumers might benefit from Instapage’s 14-day free trial offer.

    Nonetheless, end users will have to offer payment to gain access to the trial and also is going to be instantly charged once the free trial ends.

    Terminating the support is straightforward when consumers are certainly not satisfied with Instapage. Should consumers are happy using the demo, you can find two membership options obtainable with respect to Instapage.

    The first option may be the Instapage Enterprise strategy, that is priced at 199 dollars per month.

    However, users can save 25% simply by choosing to pay yearly, which involves an upfront cost involving 1,788 dollars, rendering the monthly price equivalent to 149 dollars.

    Custom Enterprise Plan

    InstaPage offers a custom Business plan for companies that have unique demands.

    The plan includes custom costs in which demonstrates your own configuration.

    After possessing a call with the product sales staff, a personalized Venture method will likely be setup according to your requirements.

    It is possible to check out what exactly is included in the Business method and also the bonus deals open to Enterprise consumers over the Instapage costs site.  


    Pros and Cons of Instapage

    Before making a decision, it’s essential to weigh the pros and cons of Instapage. Here are some of the best things about Instapage, as well as some of its drawbacks:


    • A good range of professional-looking landing page templates.
    • The ability to deliver files and sell items via your landing pages.
    • An advanced landing page builder that’s easy to use.
    • Enough landing page publishing options.
    • Lots of reporting data and tools to help you optimize your pages.
    • Features that make Instapage good for collaborating with team members and clients.
    • Good mobile support to help you design mobile-friendly landing pages.
    • Lots of helpful online documentation and a responsive live chat support channel.


    • Not as many landing page templates as some other tools, including Leadpages.
    • Fewer page widgets compared to premium WordPress page builders, such as Divi.
    • The Business plan is limited to 30,000 unique visitors per month, 30 published landing page experiences, five workspaces, and five team members. Allowances on the Enterprise plan can be customized.
    • Slightly limited e-commerce options compared to other tools, such as Leadpages.
    • High pricing makes it unsuitable for casual website owners.


    Instapage Landing Pages Final Thoughts

    Instapage is a powerful website landing page builder and also publishing tool in which offers many rewards to its consumers.

    The basic web templates and also sophisticated page builder enable users to create various kinds of landing pages easily.

    The Live journal incorporation is well executed, making it simple to submit landing pages on your own WordPress platforms website with Instapage’s no cost plug-in.

    Furthermore, posting website landing pages on your personal domains is actually similarly simple, and also Instapage handles all of the web hosting for you.

    Instapage allows one to provide downloads available, gather leads by means of the squeeze pages, and also integrate your webpages along with numerous third party services, making it ideal regarding several projects.

    Nonetheless, the slightly restricted options regarding marketing items straight via your own website landing pages might set a few readers off.

    The primary sticking point along with InstaPage is it’s pricing, which usually might become difficult to justify for several customers.

    Nonetheless, regarding those who can easily, InstaPage is a superb recommendation.

    However, users can easily start with any WordPress dependent settings while using Divi style having its remarkable website builder device, a massive and also developing catalogue of web templates, as well as divided assessment characteristics for a fraction of the cost.

    If you’re ready for one of the best landing page builders around, Instapage should undoubtedly be on your shortlist. Instapage Landing Pages