Instapage Landing Page: Best Page Builder in 2023?

When it comes to making lead capture pages that generate prospects and boost business, you may have encountered Instapage being a possible remedy. Instapage Landing Page

Instapage supplies many different expertly crafted contemporary landing page themes and a robust page creator tool, that sounds enticing. Yet, the actual inquiry remains whether or not it really lives up to its buzz and also is able to truly assist you in making conversion-optimized squeeze pages effortlessly.

Moreover, with fairly high costs, you might be thinking about if it is valuable the financial commitment. Through this comprehensive review pertaining to InstaPage, we strive to offer you answers for these inquiries.

We’ll delve into the platform’s key features, analyze the UI, and assess its overall usefulness like a squeeze page constructor.

By the close of the review, you shall possess a clearer comprehension concerning whether Instapage could be the most suitable squeeze page creator to meet your own demands.

So let’s proceed, let’s delve into.  


Instapage Overview

Instapage is the web-based solution which provides all necessary tools for develop as well as publish landing pages.

It does not matter if you already have a site or an online presence – through Instapage, one could quickly produce conversion-optimized lead capture pages that can aid you to create more prospects, market more goods, or motivate other actions from the users.

Even if you may don’t have any programming or even style experience, InstaPage’s capabilities help to make the process of creating efficient lead capture pages effortless.

Utilizing instruments like heat map, analytics, and also split-testing, you could use visitor details to maximize your landing page styles and make all of them even more productive.

Here is a brief outline regarding the reason why you may consider choosing Instapage as the squeeze page builder:

  • Customizable templates: Instapage offers more than 80 high-quality templates that you can easily customize to fit your needs, so you never have to start from scratch or search for inspiration for your next landing page.
  • Intuitive landing page editor: Whether you want to start with a blank canvas or edit one of the many templates, Instapage’s drag-and-drop page builder interface is both powerful and user-friendly.
  • Effective form builder: To ensure you capture the right type of leads with your landing pages, Instapage makes it easy to create detailed custom forms for collecting user information.
  • Useful selection of widgets: Along with forms, you can easily add other elements to your landing pages, such as videos, images, and buttons.
  • Tracking and reporting: Thanks to built-in analytics, heatmap, and A/B testing tools, you can quickly identify what’s working and what’s not and optimize your landing pages for better results.
  • Integration options: Instapage can connect to various services, such as email marketing platforms, WordPress, and more, through Zapier.
  • Hosted system: Instead of using a WordPress landing page plugin, everything is hosted independently by Instapage. You can use your account to create landing pages for multiple projects and websites. However, you can quickly publish landing pages on your WordPress website with Instapage.
  • 14-day free trial: If Instapage sounds like the right tool for you, there’s a free 14-day trial available.

We’ll cover the pricing details of Instapage later in this review, but for now, let’s take a closer look at what this landing page builder can do and whether it’s easy to use.



Instapage Features

Following going through the previous summary, you might become keen on using InstaPage as your lead capture page constructor.

However, it’s essential for you to appraise whether or not InstaPage’s features really are as effective as they appear.

Within this segment, we will dive deep into these crucial capabilities of InstaPage and examine just how well these features perform.

Instapage Templates


InstaPage purports to provide above 200 templates, however when browsing the catalog, we discovered that there exist only around eighty themes.

A number of such layouts are not really full landing page alternatives, such as the thank you webpage layouts. Nonetheless, these layouts available are crafted to very high quality and encompass a range regarding objectives.

Thanks to their filters, you could swiftly find the kind regarding theme you require while initiating a fresh lead capture page.

Drag and Drop Editor

Drag and Drop Editor

The editor of Instapage gives one the necessary liberty to create a custom squeeze page, whether you start with a clean fabric or a layout.

The Instapage page builder allows one place the items everywhere upon your page, with no constraints or even a grid style.

Useful signs as well as gridlines are exhibited while one relocate components about the page, which makes it simpler in order to align the webpage components.

This page creator additionally presents the length between elements upon your webpage, enabling one in order to position webpage elements together with accuracy.

This drag and drop interface snaps elements to the fundamental grid style, supplying direction whenever organizing page items.



Customization Options

Custom controls

You can easily customize the elements that make up your pages through the Instapage page builder interface.

Then, you can make a range of changes beyond what’s available on the floating toolbar by accessing the properties of the item in the side panel.

You can also add custom CSS and JavaScript to further control the appearance and functionality of your landing pages.


Instapage’s Instablocks function enables you in order to build a library of reusable assets, or perhaps blocks, which you can add in to any one of your squeeze pages.

Such function is really helpful if you are creating various landing pages for yourself or the clients.

One could store tailor-made reviews, webpage headings, footers, calls-to-action, as well as anything else you create using Instapage in the form of Instablocks.

Instapage additionally arrives with a diverse array associated with InstaBlock themes for you can utilize for beginning points.

Their Global Blocks feature, that permits one in order to revise an InstaBlock within the collection and witness those modifications instantly applied to every occurrence of such block in your published pages, can be accessible only within the more expensive Business permit of Instapage.

Landing Page Widgets

Instapage widgets allow you to quickly insert a range of elements into your landing page designs.

You can add:

    • Headlines
    • Forms
    • Images
    • Buttons
    • Paragraphs
    • Circles
    • Videos
    • Boxes
    • Vertical and Horizontal lines
    • HTML Widgets
    • Timers

    Whilst there are several valuable alternatives, the widget range isn’t quite as comprehensive in comparison with other page creators for example Divi Builder and also Elementor Pro.

    Here exist premade pricing tables and various other elements within the webpage layouts, nevertheless adding them for the pages is as easy as having accessibility for ready-made gadgets that you can drag-and-drop on to the webpages.

    Nonetheless, the Instablock feature provides one a way to create a component, for example the pricing table or even CTA, as well as save it with regard to reusing on virtually any webpage required.

    Mobile-Friendly Page Designs

    Instapage mobile friendly

    Instapage makes sure which all landing pages created on their platform are mobile-friendly by default.

    Nevertheless, users could move towards their mobile view associated with their webpage they tend to be working on within the editing tool and also create alterations that only mobile users are going to see.

    Instapage does incorporate the capability to display somewhat distinct editions of squeeze pages, based on whether site visitors tend to be employing the cell phone or even desktop gadget.

    Nevertheless, users may simply conceal items they do not wish to display for smartphone end users, rather than developing two entirely various variants associated with the webpage.

    Their InstaPage page creator has a remarkable interface which is simple to use as well as gives plenty of flexibility within locating items.

    Their service furthermore provides valuable guidance if users wish in order to exactly arrange their own webpage items.

    Although right now there is really a lack of premade components or even widgets, users can create the majority of components on their own as well as subsequently preserve them with regard to reusage.



    Landing Page Publishing Options:

    Once a user has created a landing page on Instapage, they have several publishing options:

    They can publish it on their own domain, a WordPress website via a free plugin, or a Drupal website.

    Instapage also provides a demo domain for users to test their landing pages. However, it is not recommended to run campaigns on any landing pages published in this way.

    Instead, users should use a domain they have registered elsewhere.

    Publishing an Instapage Landing Page on a WordPress Website:

    Publishing a InstaPage squeeze page upon the WordPress website is actually straightforward. Users have in order to activate their totally free plug-in on their own website as well as link their WordPress platform web site to their own InstaPage accounts simply by entering several easily available information.

    When their a couple of profiles are associated, end users could just select which landing page these people wish in order to post upon their own site from the their obtainable choices.

    Virtually any lead capture page made and also printed in InstaPage must end up being obtainable from the their dropdown menu in their WordPress dash panel.

    End users can pick no matter if the webpage is displayed like lead capture page, the 404 error page, or perhaps their homepage of their web site.

    As soon as their user provides picked a page, inserted a URL for it it, and also pressed the

    Publish key, these people must find a way to see that squeeze page on their own WordPress site.

    The procedure with regard to posting landing pages upon a Drupal platform web site is actually identical.


    Publishing a Landing Page on Your Own Domain

    Along with publishing lead capture pages on a WordPress or perhaps Drupal web site, users may also use a domain name these people possess registered to make their pages obtainable on-line.

    InstaPage presents guidelines with regard to several associated with the actual most widely used domain name registrars to assist end users swiftly hook up their domain to their Instapage account.

    There is also plenty of documents upon the website which describes the process in a lot more depth.

    End users could hook up an unlimited number of domains and sub domain names for their InstaPage accounts, allowing all of them to publish up to thirty landing page experiences on the actual Company strategy (more on the actual Business strategy) at virtually any 1 moment, around multiple domain names or WordPress and also Drupal web sites.

    Users could additionally download landing pages and share all of them along with some other Instapage end users who could add them directly into their own account for enhancing and publishing.



    Instapage Integration Options

    Instapage landing pages can integrate with a wide range of third-party providers, which includes analytics tools, e-mail marketing solutions, and also webinar providers.

    When users want to advertise products together with Instapage, these people may connect their squeeze pages to the Shopify platform ecommerce shop or even Pay pal to gather payments on the internet.

    End users could likewise integrate Instapage with Zapier in order to hook up their own landing pages together with much more apps as well as services.

    It’s worth looking at the actual integrations documents to determine if it really is achievable in order to hook up lead capture pages to a certain support.

    Tracking, Testing, and Reporting:

    As soon as end users release a lead capture page, these people can commence supervising its functionality.

    A single option is actually to use the inbuilt heat map application to determine exactly what visitors have been carrying out whilst seeing the actual pages of content, including exactly where they have been clicking on or how far they’ve already been scrolling.

    This particular is particularly helpful when the actual landing page is actually not really producing as much potential customers since anticipated.

    The actual heatmap can help reveal prospective concerns, such as switches that site visitors don’t identify because switches or kinds which can be too far down the web page, past exactly where the majority of of your audience is actually scrolling in order to.

    In addition to heat maps, end users could additionally observe the actual conversion percentages associated with their pages and also other statistics data to help observe their own efficiency.

    Incorporating along with Google Analytics platform offers even more insight in to how pages of content tend to be carrying out.

    To help acquire even more sales out of the guests, Instapage enables end users operate A/B testing upon landing pages.

    Through the controls, end users may produce a duplicate of a landing page and help make modifications towards the brand new variant, including changing the call-to-action.

    InstaPage will then present the actual various versions of your web page to site visitors to determine which usually one functions the very best.  


    Other Features of Instapage:

    Along with the web templates, mobile-friendly web page layouts, as well as posting choices talked about earlier on, Instapage offers numerous features which have created that one of the effective and also preferred landing page creation and also to generate leads solutions available these days.

    Some examples of such functions include the power for several consumers to be able to team up on a job and interact about the identical squeeze pages with accurate documentation of conversation and alterations that have been created. InstaPage also offers the option of together with Google AdWords platform to find out marketing information inside the Instapage dashboard.

    Additionally there is a big collection of on-line records to help consumers get the absolute most out of Instapage, as well as help for generating Google AMP lead capture pages. To see the entire list of Instapage functions, visit their plans webpage on their own website.  


    Instapage Pricing





    With regards to costs, possible consumers may make use of InstaPage’s 14-day free trial.

    Nevertheless, consumers will have to offer payment to get into the trial and also will undoubtedly be mechanically charged once the trial has ended.

    Ending the support is straightforward if users are certainly not pleased by using InstaPage. Should end users are happy with the test, you can find two subscription choices obtainable for InstaPage.

    The first choice may be the Instapage Enterprise strategy, that is priced at 199 dollars monthly.

    Nevertheless, consumers could preserve 25% simply by selecting to pay yearly, which often needs a fee associated with 1,788 dollars, making the per month price comparable to 149 dollars.

    Custom Enterprise Plan

    InstaPage provides a customized Enterprise strategy for businesses who have specific needs.

    The plan comes with tailor-made costs in which mirrors your own setup.

    After using a telephone call with the product sales team, a customized Venture method will be set up in accordance with your requirements.

    You are able to check out what is included within the Company strategy as well as the additional features accessible to Enterprise clients around the InstaPage pricing web page.  


    Pros and Cons of Instapage

    Before making a decision, it’s essential to weigh the pros and cons of Instapage. Here are some of the best things about Instapage, as well as some of its drawbacks:


    • A good range of professional-looking landing page templates.
    • The ability to deliver files and sell items via your landing pages.
    • An advanced landing page builder that’s easy to use.
    • Enough landing page publishing options.
    • Lots of reporting data and tools to help you optimize your pages.
    • Features that make Instapage good for collaborating with team members and clients.
    • Good mobile support to help you design mobile-friendly landing pages.
    • Lots of helpful online documentation and a responsive live chat support channel.


    • Not as many landing page templates as some other tools, including Leadpages.
    • Fewer page widgets compared to premium WordPress page builders, such as Divi.
    • The Business plan is limited to 30,000 unique visitors per month, 30 published landing page experiences, five workspaces, and five team members. Allowances on the Enterprise plan can be customized.
    • Slightly limited e-commerce options compared to other tools, such as Leadpages.
    • High pricing makes it unsuitable for casual website owners.


    Instapage Landing Page Final Thoughts

    Instapage is really a powerful squeeze page contractor and posting instrument that provides many rewards for its customers.

    The basic web templates and also advanced webpage builder enable customers to produce several types of squeeze pages quickly.

    The particular WordPress incorporation is well executed, which makes it straightforward in order to distribute squeeze pages in your WordPress platforms web site with InstaPage’s no cost extension.

    Moreover, posting squeeze pages on your very own domain names is actually just as easy, and also InstaPage takes care of every one of the hosting to suit your needs.

    Instapage enables you to supply data files, gather leads via the squeeze pages, as well as integrate your own pages with many third party solutions, making it ideal with regard to many tasks.

    However, the actual somewhat limited options for marketing products straight by means of your own squeeze pages may put some readers off.

    The key sticking point together with Instapage will be its prices, that might be challenging to warrant for a few users.

    However, with regard to those that can easily, InstaPage is a superb suggestion.

    However, customers can easily focus on any WordPress-based settings with all the Divi style having its impressive page builder tool, an enormous and also developing catalogue of templates, as well as split testing features for a fraction

    If you’re ready for one of the best landing page builders around, Instapage should undoubtedly be on your shortlist. Instapage Landing Page