Instapage Forms: Best Page Builder in 2023?

Regarding producing landing pages that generate prospects and increase business, you might have encountered InstaPage as a potential answer. Instapage Forms

Instapage offers a range of expertly crafted modern lead capture page templates as well as a robust page builder instrument, which looks promising. However, the actual query is whether or not it really lives up to the buzz and can actually aid you in making conversion-optimized landing pages with ease.

Additionally, taking into account comparatively high pricing, you could be pondering whether it’s valuable the investment. Inside this comprehensive review regarding InstaPage, our team aspire to provide you with solutions to these questions.

We will delve into its key features, investigate its user interface, as well as appraise the total efficacy like a squeeze page constructor.

By the end of the evaluation, you shall have a clearer knowledge of whether InstaPage may be the most suitable landing page builder for your own requirements.

Thus let’s proceed, let’s dive intο.  


Instapage Overview

InstaPage is actually a web-based solution that offers all required tools to construct and also publish landing pages.

No matter whether you already possess a website or even the web existence – with InstaPage, one can easily build conversion-focused lead capture pages that aid you to create extra leads, sell additional goods, or perhaps encourage additional actions coming from the users.

Although you may don’t have programming or style knowledge, Instapage’s capabilities make the procedure associated with developing effective squeeze pages a breeze.

Utilizing tools including heatmap, evaluation, as well as split-testing, one could make use of user information in order to maximize the squeeze page designs and also make all of them even more productive.

Here is a short overview regarding why you contemplate choosing Instapage as the landing page creator:

  • Customizable templates: Instapage offers more than 80 high-quality templates that you can easily customize to fit your needs, so you never have to start from scratch or search for inspiration for your next landing page.
  • Intuitive landing page editor: Whether you want to start with a blank canvas or edit one of the many templates, Instapage’s drag-and-drop page builder interface is both powerful and user-friendly.
  • Effective form builder: To ensure you capture the right type of leads with your landing pages, Instapage makes it easy to create detailed custom forms for collecting user information.
  • Useful selection of widgets: Along with forms, you can easily add other elements to your landing pages, such as videos, images, and buttons.
  • Tracking and reporting: Thanks to built-in analytics, heatmap, and A/B testing tools, you can quickly identify what’s working and what’s not and optimize your landing pages for better results.
  • Integration options: Instapage can connect to various services, such as email marketing platforms, WordPress, and more, through Zapier.
  • Hosted system: Instead of using a WordPress landing page plugin, everything is hosted independently by Instapage. You can use your account to create landing pages for multiple projects and websites. However, you can quickly publish landing pages on your WordPress website with Instapage.
  • 14-day free trial: If Instapage sounds like the right tool for you, there’s a free 14-day trial available.

We’ll cover the pricing details of Instapage later in this review, but for now, let’s take a closer look at what this landing page builder can do and whether it’s easy to use.



Instapage Features

After reading the aforementioned summary, one might become keen on utilizing InstaPage for your squeeze page creator.

Nonetheless, it’s vital to assess whether Instapage’s functions are just as effective as they actually sound.

In this part, we shall dive deep in to these main functions associated with Instapage and see how effectively they operate.

Instapage Templates


InstaPage professes to supply above 200 themes, but upon going through the catalog, we actually noticed that in fact there are just approximately 80 themes.

A number of such templates are not complete squeeze page options, such as the thank you page layouts. Nevertheless, the templates available have been crafted to a very high level and encompass an array regarding objectives.

Owing to their filters, one have the ability to easily identify the kind regarding layout you need when beginning a fresh lead capture page.

Drag and Drop Editor

Drag and Drop Editor

The editor of InstaPage provides you the liberty in order to produce a customized lead capture page, regardless of whether one commence from a blank canvas or even a theme.

The InstaPage page creator lets you place the elements everywhere upon your webpage, devoid of restrictions or even a grid-based style.

Useful markers and grids are displayed as you relocate elements around your webpage, making this much easier to position your page elements.

The page creator also reveals your length in between components on the webpage, enabling one to position webpage items with accuracy.

This drag and drop interface snaps items onto your fundamental grid style, offering advice when arranging page elements.



Customization Options

Custom controls

You can easily customize the elements that make up your pages through the Instapage page builder interface.

Then, you can make a range of changes beyond what’s available on the floating toolbar by accessing the properties of the item in the side panel.

You can also add custom CSS and JavaScript to further control the appearance and functionality of your landing pages.


InstaPage’s Instablocks capability enables one to build a collection of reusable assets, or perhaps blocks, that you can add in to any of the landing pages.

Such capability is really helpful in case you happen to be developing multiple squeeze pages on behalf of yourself or perhaps the clients.

You could save customized recommendations, webpage headers, footings, calls-to-action, and everything else one create using Instapage as InstaBlocks.

InstaPage additionally arrives equipped with a varied selection of InstaBlock themes for you to use for bases.

The Global Blocks functionality, that allows you to modify a single InstaBlock within the collection as well as witness those modifications immediately used for each occurrence of that block in your released pages, is accessible only within the much more costly Enterprise license of InstaPage.

Landing Page Widgets

Instapage widgets allow you to quickly insert a range of elements into your landing page designs.

You can add:

    • Headlines
    • Forms
    • Images
    • Buttons
    • Paragraphs
    • Circles
    • Videos
    • Boxes
    • Vertical and Horizontal lines
    • HTML Widgets
    • Timers

    While there actually exist some valuable choices, their gadget selection isn’t as comprehensive as various other page builders like Divi as well as Elementor Pro.

    Here exist pre-built pricing tables and other items within their page layouts, nevertheless adding these to the pages is as straightforward like possessing accessibility for readymade gadgets that you can drag-and-drop on to your webpages.

    Nevertheless, their Instablock feature provides you an approach in order to develop an element, for example a pricing table or even call-to-action, and save it for reuse upon virtually any webpage required.

    Mobile-Friendly Page Designs

    Instapage mobile friendly

    InstaPage guarantees which all landing pages made on its platform will be responsive automatically.

    Nonetheless, end users could move towards their mobile edition of the page these people are engaged on within the editor and produce changes which only smartphone end users will notice.

    InstaPage does feature their capability to show somewhat distinct editions of squeeze pages, based on whether guests are employing the smartphone or even desktop device.

    Nevertheless, users may simply conceal items they don’t desire to display to mobile end users, rather than developing two entirely distinct variants associated with their page.

    The InstaPage page creator features a remarkable user interface that is simple to use as well as offers plenty associated with liberty within locating components.

    The platform additionally supplies useful support in case end users want in order to precisely align their page elements.

    Although there is actually a scarcity associated with pre-built components or gadgets, end users could create most elements themselves as well as subsequently preserve them with regard to reuse.



    Landing Page Publishing Options:

    Once a user has created a landing page on Instapage, they have several publishing options:

    They can publish it on their own domain, a WordPress website via a free plugin, or a Drupal website.

    Instapage also provides a demo domain for users to test their landing pages. However, it is not recommended to run campaigns on any landing pages published in this way.

    Instead, users should use a domain they have registered elsewhere.

    Publishing an Instapage Landing Page on a WordPress Website:

    Releasing a InstaPage lead capture page on a WordPress site is actually straightforward. Users have to trigger the complimentary plugin on their site and also link their WordPress platform web site to their Instapage account by inputting a couple of quickly accessible particulars.

    When the 2 accounts are linked, users may just choose which usually landing page they wish in order to submit on their own website from the their obtainable choices.

    Virtually any lead capture page made and published in Instapage should be available from the drop-down list in the WordPress platform dash panel.

    Users may select no matter if the webpage is shown as being a lead capture page, a 404 error page, or perhaps their homepage associated with their own web site.

    When the end user offers picked a webpage, entered a web address for it the page, and pressed the

    Submit switch, they ought to find a way in order to see which landing page on their WordPress platform website.

    The procedure for releasing squeeze pages on the Drupal site is actually comparable.


    Publishing a Landing Page on Your Own Domain

    Besides posting landing pages on a WordPress or even Drupal platform web site, users can also employ the domain they possess registered in order to help to make their own webpages accessible on the internet.

    InstaPage displays directions regarding numerous associated with the actual most widely used domain name registrars to assist users rapidly link their domain for their Instapage account.

    There is likewise plenty of documentation on the web site that describes the procedure within more detail.

    End users may connect an infinite number of domains and subdomains for their InstaPage account, allowing all of them to publish as much as 30 landing page experiences on the actual Company strategy (much more upon the Enterprise plan) from any 1 time, across several domains or perhaps WordPress platform as well as Drupal websites.

    End users can additionally down load lead capture pages and also discuss them together with additional InstaPage users that could upload all of them directly into their accounts regarding editing and also posting.



    Instapage Integration Options

    Instapage squeeze pages may integrate easily along with a wide range of 3rd party solutions, such as analytics resources, email marketing solutions, as well as web seminar providers.

    When end users desire to advertise items together with Instapage, these people may link their own landing pages in order to the Shopify e-commerce shop or even Pay pal in order to gather repayments on the internet.

    Users may additionally integrate easily InstaPage together with Zapier platform to hook up their squeeze pages with a lot more apps and solutions.

    It really is really worth examining the actual integrations documents to find out if it really is achievable to link landing pages in order to the particular service.

    Tracking, Testing, and Reporting:

    Once users release the lead capture page, these people could commence checking its functionality.

    A single alternative is actually to utilize the integral heat map application to see precisely what site visitors have already been doing although seeing the actual pages of content, such as in which they have been clicking or even how far they have already been scrolling.

    This is actually particularly useful in case the actual lead capture page is actually not necessarily producing as much leads because anticipated.

    The heat map may assist uncover possible concerns, including control keys in which visitors do not acknowledge because buttons or perhaps forms that are too much down the web page, over and above in which the majority of of your market is actually scrolling to.

    Along with heat maps, end users may additionally see the conversion percentages of their own pages of content and also various statistics data points to help monitor their usefulness.

    Incorporating along with Google Analytics offers a lot more understanding into just how pages are executing.

    To assist acquire a lot more conversions from site visitors, InstaPage permits users manage A/B testing on their lead capture pages.

    By means of the controls, end users can produce a replica of a landing page and then make alterations to the new version, such as altering the CTA.

    InstaPage will present the actual distinct versions of the page in order to visitors to find out that one performs the best.  


    Other Features of Instapage:

    In addition to the actual templates, mobile-friendly page designs, as well as posting alternatives talked about earlier on, InstaPage has many more features who have created that one of the powerful as well as well-liked landing page creation and also to generate leads solutions accessible nowadays.

    Several good examples of such capabilities include the capability for numerous users in order to work together upon a task as well as come together about the identical lead capture pages along with a record of interaction and also modifications that have been created. InstaPage also offers the option integrating together along with Google AdWords platform to determine advertising and marketing data inside Instapage dashboard.

    There is also a sizable collection associated with on the internet records to assist consumers acquire the utmost out of the Instapage, along with support regarding making Google Accelerated Mobile Pages landing pages. To find out the complete set of Instapage features, visit the packages site on the web site.  


    Instapage Pricing





    With regards to prices, potential consumers can benefit from Instapage’s two-week free trial.

    Nevertheless, users will have to supply payment to get into the free trial and is going to be mechanically billed as soon as the free trial is over.

    Ending the assistance is not difficult when end users are not content with the help of InstaPage. If users tend to be contented using the trial, you can find pair of registration choices available for Instapage.

    The very first choice may be the InstaPage Business method, that is priced at $199 monthly.

    However, end users can save 25% simply by choosing to pay yearly, which often needs a payment involving $1,788, generating the month-to-month price comparable to 149 dollars.

    Custom Enterprise Plan

    Instapage provides a personalised Venture plan pertaining to organizations that have particular demands.

    The plan is sold with tailor-made costs which demonstrates your own setup.

    Right after possessing a telephone call together with the revenue team, a customized Enterprise strategy is going to be set up according to your requirements.

    You can check out what exactly is integrated within the Company plan as well as the bonus deals accessible to Venture customers on the InstaPage prices site.  


    Pros and Cons of Instapage

    Before making a decision, it’s essential to weigh the pros and cons of Instapage. Here are some of the best things about Instapage, as well as some of its drawbacks:


    • A good range of professional-looking landing page templates.
    • The ability to deliver files and sell items via your landing pages.
    • An advanced landing page builder that’s easy to use.
    • Enough landing page publishing options.
    • Lots of reporting data and tools to help you optimize your pages.
    • Features that make Instapage good for collaborating with team members and clients.
    • Good mobile support to help you design mobile-friendly landing pages.
    • Lots of helpful online documentation and a responsive live chat support channel.


    • Not as many landing page templates as some other tools, including Leadpages.
    • Fewer page widgets compared to premium WordPress page builders, such as Divi.
    • The Business plan is limited to 30,000 unique visitors per month, 30 published landing page experiences, five workspaces, and five team members. Allowances on the Enterprise plan can be customized.
    • Slightly limited e-commerce options compared to other tools, such as Leadpages.
    • High pricing makes it unsuitable for casual website owners.


    Instapage Forms Final Thoughts

    Instapage can be a powerful landing page contractor as well as posting device that gives many benefits to the customers.

    Its own starter web templates and advanced webpage builder enable consumers to produce several types of squeeze pages quickly.

    The particular WordPress incorporation is well-implemented, making it simple in order to publish landing pages in your WordPress platforms site with Instapage’s free plugin.

    Furthermore, submitting squeeze pages on your very own domain names is actually similarly simple, as well as InstaPage takes care of all of the web hosting for you personally.

    InstaPage enables you to definitely provide downloads available, gather prospects by way of your own squeeze pages, and integrate your pages together with many alternative party providers, rendering it ideal regarding several assignments.

    Nonetheless, the actual somewhat minimal alternatives with regard to promoting items immediately by means of your own website landing pages might place some audience off of.

    The key sticking point along with Instapage is actually its prices, which usually may become challenging to warrant with regard to a few customers.

    Nevertheless, for those who can easily, Instapage is a great advice.

    On the other hand, users may start with any WordPress dependent setup with all the Divi theme with its remarkable website builder instrument, a massive as well as developing catalogue of templates, and also split testing functions for a fraction of the cost.

    If you’re ready for one of the best landing page builders around, Instapage should undoubtedly be on your shortlist. Instapage Forms