Instapage Competitors: Best Page Builder in 2023?

In terms of crafting landing pages that effectively produce leads and boost sales, you may have found InstaPage as a possible answer. Instapage Competitors

InstaPage provides an array of expertly crafted modern squeeze page layouts and a strong page builder tool, that appears enticing. But, the actual question remains whether Instapage lives up to the buzz and also could in fact help you in creating conversion-focused lead capture pages effortlessly.

Furthermore, with relatively high costs, you might be questioning if it is worth investing. Through this comprehensive assessment pertaining to InstaPage, we intend to present you solutions for these questions.

We will delve into its key features, analyze the interface, and also evaluate its overall potency being a lead capture page creator.

By the end of this review, you’ll possess a more precise understanding regarding whether or not Instapage could be the ideal squeeze page builder for your necessities.

Therefore let’s proceed, let’s dive in.  


Instapage Overview

Instapage is the cloud-based solution which supplies all necessary resources to develop and publish landing pages.

No matter whether or not you already own a web site or the online existence – by using Instapage, you can easily create conversion-optimized lead capture pages that aid you generate extra prospects, sell more products, or perhaps motivate additional activities coming from your site visitors.

Even if you may don’t have any code or even design experience, InstaPage’s functions help to make the method involving making efficient lead capture pages a breeze.

Utilizing instruments like heat map, analytics, and A/B testing, you could use visitor data in order to optimize your lead capture page layouts and also render them more productive.

Here’s a short outline of why you ponder picking Instapage as the squeeze page creator:

  • Customizable templates: Instapage offers more than 80 high-quality templates that you can easily customize to fit your needs, so you never have to start from scratch or search for inspiration for your next landing page.
  • Intuitive landing page editor: Whether you want to start with a blank canvas or edit one of the many templates, Instapage’s drag-and-drop page builder interface is both powerful and user-friendly.
  • Effective form builder: To ensure you capture the right type of leads with your landing pages, Instapage makes it easy to create detailed custom forms for collecting user information.
  • Useful selection of widgets: Along with forms, you can easily add other elements to your landing pages, such as videos, images, and buttons.
  • Tracking and reporting: Thanks to built-in analytics, heatmap, and A/B testing tools, you can quickly identify what’s working and what’s not and optimize your landing pages for better results.
  • Integration options: Instapage can connect to various services, such as email marketing platforms, WordPress, and more, through Zapier.
  • Hosted system: Instead of using a WordPress landing page plugin, everything is hosted independently by Instapage. You can use your account to create landing pages for multiple projects and websites. However, you can quickly publish landing pages on your WordPress website with Instapage.
  • 14-day free trial: If Instapage sounds like the right tool for you, there’s a free 14-day trial available.

We’ll cover the pricing details of Instapage later in this review, but for now, let’s take a closer look at what this landing page builder can do and whether it’s easy to use.



Instapage Features

After going through the aforementioned overview, one may become curious about using InstaPage for your landing page builder.

Nevertheless, it’s important to appraise whether or not InstaPage’s capabilities are as successful as they actually appear.

In this particular part, we shall dive in to these crucial functions of InstaPage and find out how effectively they perform.

Instapage Templates


InstaPage claims to offer over two hundred themes, however upon going through the collection, we actually noticed that in fact here are only approximately 80 layouts.

Several among these layouts are not really complete landing page options, such as the thank-you webpage templates. Nevertheless, the layouts available are designed to a high quality and cover an array concerning purposes.

Thanks to their filter systems, one have the ability to swiftly identify the sort regarding template you need when initiating a new landing page.

Drag and Drop Editor

Drag and Drop Editor

The editing tool of InstaPage offers you the freedom in order to produce a customized squeeze page, regardless of whether one begin with the help of a clean fabric or even a template.

The InstaPage page creator allows one place your elements everywhere upon your webpage, with no constraints or even a grid-based style.

Beneficial markers and also gridlines are shown while you relocate components around the site, which makes it simpler in order to position the webpage items.

The page builder furthermore presents your length between items upon the webpage, permitting one in order to place page items with exactness.

This drag and drop interface fixes items towards the fundamental grid design, providing direction whenever organizing webpage components.



Customization Options

Custom controls

You can easily customize the elements that make up your pages through the Instapage page builder interface.

Then, you can make a range of changes beyond what’s available on the floating toolbar by accessing the properties of the item in the side panel.

You can also add custom CSS and JavaScript to further control the appearance and functionality of your landing pages.


Instapage’s Instablocks capability permits one to create a library of reusable assets, or perhaps sections, which one could add into any one of your lead capture pages.

Such function is really helpful if you happen to be developing various landing pages for your own self or even the customers.

One could save custom testimonials, webpage headers, footers, calls-to-action, and also everything else you produce with Instapage as InstaBlocks.

InstaPage also comes along with a wide-ranging range of Instablock themes for one can employ as bases.

The Global Blocks feature, that enables one in order to update an Instablock within the library and witness those modifications automatically used for each occurrence associated with that block within your published webpages, is obtainable exclusively within their more costly Enterprise permit associated with Instapage.

Landing Page Widgets

Instapage widgets allow you to quickly insert a range of elements into your landing page designs.

You can add:

    • Headlines
    • Forms
    • Images
    • Buttons
    • Paragraphs
    • Circles
    • Videos
    • Boxes
    • Vertical and Horizontal lines
    • HTML Widgets
    • Timers

    Whilst there actually exist several useful alternatives, the widget variety is quite as comprehensive as various other page builders like Divi Builder and also Elementor Pro.

    Here exist premade cost tables as well as other items within their page templates, but including these to your webpages isn’t quite as easy like having access to pre-made gadgets which one could drag-and-drop on to the webpages.

    Nevertheless, their Instablock function gives you an approach to develop an element, like a cost table or call-to-action, and store this for reusing upon any webpage required.

    Mobile-Friendly Page Designs

    Instapage mobile friendly

    InstaPage guarantees that every one of squeeze pages created upon its service will be mobile-friendly automatically.

    Nonetheless, end users can switch towards their mobile edition of the page these people are focusing on in their editing tool as well as make changes that exclusively smartphone users are going to notice.

    Instapage really does incorporate the capability in order to display marginally distinct versions of lead capture pages, based on whether guests are using a smartphone or even computer gadget.

    Nonetheless, users can only cover elements these people do not desire in order to reveal for mobile phone end users, rather than actually developing two completely distinct editions associated with their webpage.

    The InstaPage page creator boasts a remarkable interface which is actually user friendly and provides loads associated with liberty within locating items.

    The platform additionally provides valuable assistance in case users desire to exactly arrange their webpage elements.

    Although right now there is really a scarcity of ready-made components or gadgets, end users can create the majority of elements on their own as well as subsequently preserve them with regard to reusing.



    Landing Page Publishing Options:

    Once a user has created a landing page on Instapage, they have several publishing options:

    They can publish it on their own domain, a WordPress website via a free plugin, or a Drupal website.

    Instapage also provides a demo domain for users to test their landing pages. However, it is not recommended to run campaigns on any landing pages published in this way.

    Instead, users should use a domain they have registered elsewhere.

    Publishing an Instapage Landing Page on a WordPress Website:

    Publishing an InstaPage lead capture page upon a WordPress website is actually straightforward. End users have in order to enable the complimentary plugin on their own site as well as connect their WordPress platform site to their own InstaPage account through adding a few readily obtainable information.

    Once their 2 accounts are connected, users may merely choose which landing page these people want to submit on their own website from the their obtainable alternatives.

    Virtually any landing page made and also released in InstaPage ought to be obtainable from the their drop-down list within their WordPress platform dash panel.

    Users can pick whether the webpage is exhibited as landing page, the 404 page, or even the homepage of their web site.

    As soon as the user offers selected a webpage, inputted a web address for it it, and hit the actual

    Submit key, they ought to be able to view that squeeze page on their WordPress platform web site.

    Their procedure with regard to releasing squeeze pages upon the Drupal web site is actually comparable.


    Publishing a Landing Page on Your Own Domain

    In addition to releasing lead capture pages upon a WordPress platform or even Drupal platform web site, end users could also use a domain they have registered in order to help to make their own pages available on-line.

    Instapage presents directions for several associated with the most popular domain name registrars to help end users swiftly connect their own website for their InstaPage account.

    There’s additionally plenty of records upon the actual website that clarifies the process within much more detail.

    Users can connect an infinite quantity of domain names as well as sub domain names for their own InstaPage accounts, enabling all of them in order to submit up to 30 lead capture page experiences on the actual Business strategy (more on the Venture plan) at any a single time, around numerous domain names or even WordPress platform as well as Drupal platform websites.

    End users could also download lead capture pages and share all of them together with other InstaPage users that may upload all of them directly into their own account with regard to modifying and also posting.



    Instapage Integration Options

    InstaPage lead capture pages may integrate easily with a wide range associated with 3rd party options, such as analytics tools, e-mail marketing services, as well as web seminar companies.

    If end users want in order to promote products with Instapage, they can hook up their own landing pages in order to the Shopify platform e-commerce store or perhaps Pay pal to collect payments online.

    End users can also integrate easily Instapage together with Zapier to link their own lead capture pages along with a lot more apps and also providers.

    It really is worth looking at the integrations records to find out when it really is achievable in order to connect landing pages in order to a particular assistance.

    Tracking, Testing, and Reporting:

    After end users release a lead capture page, these people may begin checking the overall performance.

    One option is actually to utilize the actual inbuilt heat map tool to determine precisely what visitors have already been performing while seeing the pages, for example exactly where they’ve already been clicking on or perhaps what lengths they’ve already been scrolling through.

    This is specifically beneficial in case the actual landing page is not really generating as many prospects since predicted.

    The heatmap could aid uncover prospective problems, including switches in which visitors do not identify as switches or even kinds that are too much lower the web page, past in which many of the market is actually scrolling in order to.

    Along with heatmaps, end users could also notice the actual conversion rate of their webpages as well as various analytics data points to assist monitor their own usefulness.

    Including with Google Analytics provides much more insight in to how pages of content are usually carrying out.

    To aid get a lot more conversions out of visitors, InstaPage enables users operate A/B tests on landing pages.

    Via the handles, end users can generate a copy of the lead capture page and help make changes towards the brand new edition, such as modifying the call-to-action.

    InstaPage will likely display the different versions of your page in order to visitors to find out that a single functions the most effective.  


    Other Features of Instapage:

    In addition to the themes, mobile-friendly page designs, and submitting choices talked about earlier, InstaPage provides numerous capabilities who have created that probably the most strong and well-liked squeeze page development as well as to generate leads providers accessible these days.

    A few good examples of such functions consist of the capability regarding multiple end users to team up on a job and also work together around the identical landing pages along with a record of interaction and modifications that have been created. InstaPage likewise provides the choice integrating together with Google AdWords platform to see marketing data within the InstaPage dash panel.

    There’s also a big library associated with on the internet documents to assist users obtain the absolute most out of the InstaPage, along with help pertaining to making Google AMP lead capture pages. To see the entire listing of Instapage functions, go to the packages site on their own web site.  


    Instapage Pricing





    When it comes to costs, potential consumers may take advantage of InstaPage’s 14-day trial offer.

    Nonetheless, end users will supply payment to gain access to the free trial and also is going to be instantly charged once the trial has ended.

    Ending the assistance is easy if end users aren’t content with InstaPage. If users tend to be happy using the test, you will find a couple of membership alternatives available with respect to InstaPage.

    The very first choice is the InstaPage Enterprise strategy, that charges $199 monthly.

    However, consumers could conserve 25% simply by selecting to spend each year, that needs an upfront payment of $1,788, rendering the month-to-month price equal to 149 dollars.

    Custom Enterprise Plan

    InstaPage features a custom Business plan pertaining to organizations who have unique needs.

    The program comes with tailor-made prices that demonstrates your own configuration.

    After having a call together with the revenue staff, a personalized Business method is going to be established based on your requirements.

    You can have a look at what is included within the Company method and also the extras accessible to Enterprise customers over the InstaPage prices site.  


    Pros and Cons of Instapage

    Before making a decision, it’s essential to weigh the pros and cons of Instapage. Here are some of the best things about Instapage, as well as some of its drawbacks:


    • A good range of professional-looking landing page templates.
    • The ability to deliver files and sell items via your landing pages.
    • An advanced landing page builder that’s easy to use.
    • Enough landing page publishing options.
    • Lots of reporting data and tools to help you optimize your pages.
    • Features that make Instapage good for collaborating with team members and clients.
    • Good mobile support to help you design mobile-friendly landing pages.
    • Lots of helpful online documentation and a responsive live chat support channel.


    • Not as many landing page templates as some other tools, including Leadpages.
    • Fewer page widgets compared to premium WordPress page builders, such as Divi.
    • The Business plan is limited to 30,000 unique visitors per month, 30 published landing page experiences, five workspaces, and five team members. Allowances on the Enterprise plan can be customized.
    • Slightly limited e-commerce options compared to other tools, such as Leadpages.
    • High pricing makes it unsuitable for casual website owners.


    Instapage Competitors Final Thoughts

    Instapage is a strong landing page builder and submitting device that provides many rewards to its consumers.

    The starter templates and innovative website builder allow users to create various kinds of website landing pages easily.

    The particular WordPress platforms integration will be well executed, rendering it easy to be able to distribute squeeze pages on your WordPress platforms web site together with InstaPage’s free plugin.

    Moreover, submitting website landing pages on your own personal domain names will be just as easy, and Instapage takes care of all the internet hosting for you.

    InstaPage permits you to definitely supply data files, accumulate leads by way of your own website landing pages, and integrate your own pages together with numerous alternative party solutions, rendering it suitable regarding many projects.

    Nevertheless, the actual somewhat restricted options with regard to marketing products directly through your website landing pages may possibly put several audience away.

    The key sticking point together with InstaPage is actually it’s prices, that might be challenging to warrant for some customers.

    However, with regard to those that can easily, Instapage is a superb suggestion.

    However, users may start with a WordPress dependent configuration with all the Divi theme with its amazing page builder application device, an enormous as well as developing catalogue regarding web templates, as well as divided assessment functions for a fraction

    If you’re ready for one of the best landing page builders around, Instapage should undoubtedly be on your shortlist. Instapage Competitors