Instapage Alternatives: Best Page Builder in 2023?

Regarding creating landing pages that effectively create leads and also boost revenue, you could have stumbled upon InstaPage being a potential solution. Instapage Alternatives

Instapage features an array of expertly crafted modern landing page themes and a strong page builder tool, which looks promising. Nevertheless, the actual inquiry is whether or not Instapage satisfies its promises as well as is able to actually aid you in making conversion-optimized lead capture pages with no trouble.

Furthermore, considering comparatively high costs, you could be questioning whether it’s valuable the financial commitment. Through this extensive review of Instapage, our team intend to provide you with solutions for these queries.

We shall explore the platform’s main features, discover its UI, and also appraise its general efficacy being a squeeze page constructor.

By the end of this assessment, you shall have a better understanding concerning whether InstaPage could be the right lead capture page builder to meet your specific needs.

Thus let’s proceed, let us dive into.  


Instapage Overview

InstaPage is a web-based platform that provides all the necessary tools to create and also release landing pages.

It doesn’t matter if you possess the website or even an internet presence – by using Instapage, you could easily create conversion-focused squeeze pages that help you generate extra leads, market more items, or perhaps encourage additional actions from the users.

Even though you may don’t have any programming or design experience, Instapage’s functions help to make the process involving making successful squeeze pages effortless.

With tools such as heat map, analytics, as well as A/B testing, you can make use of user information in order to maximize your squeeze page styles and also render them more productive.

Here’s a short breakdown concerning exactly why one ponder picking InstaPage to be your lead capture page creator:

  • Customizable templates: Instapage offers more than 80 high-quality templates that you can easily customize to fit your needs, so you never have to start from scratch or search for inspiration for your next landing page.
  • Intuitive landing page editor: Whether you want to start with a blank canvas or edit one of the many templates, Instapage’s drag-and-drop page builder interface is both powerful and user-friendly.
  • Effective form builder: To ensure you capture the right type of leads with your landing pages, Instapage makes it easy to create detailed custom forms for collecting user information.
  • Useful selection of widgets: Along with forms, you can easily add other elements to your landing pages, such as videos, images, and buttons.
  • Tracking and reporting: Thanks to built-in analytics, heatmap, and A/B testing tools, you can quickly identify what’s working and what’s not and optimize your landing pages for better results.
  • Integration options: Instapage can connect to various services, such as email marketing platforms, WordPress, and more, through Zapier.
  • Hosted system: Instead of using a WordPress landing page plugin, everything is hosted independently by Instapage. You can use your account to create landing pages for multiple projects and websites. However, you can quickly publish landing pages on your WordPress website with Instapage.
  • 14-day free trial: If Instapage sounds like the right tool for you, there’s a free 14-day trial available.

We’ll cover the pricing details of Instapage later in this review, but for now, let’s take a closer look at what this landing page builder can do and whether it’s easy to use.



Instapage Features

After going through that earlier summary, you may be interested in utilizing Instapage for the squeeze page constructor.

Nevertheless, it’s vital to assess whether InstaPage’s capabilities are just as effective like they seem.

In this segment, we’ll dive in to these crucial capabilities associated with Instapage and find out just how well these features perform.

Instapage Templates


InstaPage purports to offer over 200 layouts, but upon going through their collection, we actually found that here exist only approximately eighty templates.

A number of such themes may be not really full squeeze page alternatives, like those thank-you webpage templates. Nonetheless, the layouts accessible have been created to a very high level as well as encompass an array of purposes.

Thanks to their filter systems, you can rapidly identify the type associated with layout you will need whenever initiating a new squeeze page.

Drag and Drop Editor

Drag and Drop Editor

The particular editing tool associated with Instapage provides one the liberty in order to create a custom landing page, no matter if one start with the help of the empty fabric or perhaps the layout.

The InstaPage page creator enables one locate the components everywhere upon your site, with no restrictions or even the grid style.

Helpful markers and also grids are shown while one relocate items around your page, which makes this easier to line up the page elements.

The page builder additionally reveals the area between components on the your page, permitting one to place webpage components together with precision.

This drag and drop user interface snaps components to the fundamental grid-based design, providing advice while organizing page components.



Customization Options

Custom controls

You can easily customize the elements that make up your pages through the Instapage page builder interface.

Then, you can make a range of changes beyond what’s available on the floating toolbar by accessing the properties of the item in the side panel.

You can also add custom CSS and JavaScript to further control the appearance and functionality of your landing pages.


Instapage’s Instablocks capability allows one in order to create a library associated with reusable components assets, or perhaps blocks, that one may insert in to any your landing pages.

Such function is actually helpful if you are making various lead capture pages for your own self or even the clients.

You could store tailor-made testimonials, page headings, footers, CTAs, as well as other things you develop using InstaPage as InstaBlocks.

Instapage also arrives equipped with a varied array of Instablock templates that one to employ as bases.

The Global Blocks functionality, which allows one in order to update an InstaBlock within their library and witness such changes immediately used to each occurrence associated with such block in the released pages, can be available only in their more costly Business permit of Instapage.

Landing Page Widgets

Instapage widgets allow you to quickly insert a range of elements into your landing page designs.

You can add:

    • Headlines
    • Forms
    • Images
    • Buttons
    • Paragraphs
    • Circles
    • Videos
    • Boxes
    • Vertical and Horizontal lines
    • HTML Widgets
    • Timers

    While there are some helpful alternatives, their gadget variety isn’t as extensive as additional page builders for example Divi Builder and also Elementor.

    Here are pre-constructed cost tables along with other items in the webpage layouts, but adding them to your webpages isn’t as simple like having access to ready-made widgets that one could drag-and-drop on to the webpages.

    Nevertheless, their Instablock function provides you a way in order to create an element, like a pricing table or even CTA, and save it with regard to reusing on the virtually any page when.

    Mobile-Friendly Page Designs

    Instapage mobile friendly

    InstaPage ensures which every one of lead capture pages created upon its service are responsive automatically.

    Nevertheless, end users could switch to their mobile view of the webpage they are working on within their editor as well as make modifications which exclusively smartphone end users are going to observe.

    Instapage does include their ability to display somewhat different variants associated with landing pages, according to no matter if visitors are using the smartphone or computer device.

    Nonetheless, users may only conceal elements these people don’t wish in order to show for smartphone end users, as opposed to creating a couple of entirely different editions associated with their webpage.

    Their InstaPage page creator features a notable interface which is simple to use as well as offers loads associated with freedom in positioning components.

    The system also offers valuable assistance in case end users desire in order to precisely arrange their page elements.

    Although there is really a scarcity of pre-built items or even widgets, end users may develop the majority of components by themselves and subsequently save all of them with regard to reusage.



    Landing Page Publishing Options:

    Once a user has created a landing page on Instapage, they have several publishing options:

    They can publish it on their own domain, a WordPress website via a free plugin, or a Drupal website.

    Instapage also provides a demo domain for users to test their landing pages. However, it is not recommended to run campaigns on any landing pages published in this way.

    Instead, users should use a domain they have registered elsewhere.

    Publishing an Instapage Landing Page on a WordPress Website:

    Releasing an Instapage squeeze page upon a WordPress website is straightforward. End users have in order to enable the free plugin upon their site and connect their WordPress platform web site to their own InstaPage account through entering a couple of easily available information.

    When the two accounts are connected, users can just pick that squeeze page these people want to post upon their site from the the available choices.

    Any landing page crafted and also published in InstaPage ought to end up being obtainable from their drop-down list in the WordPress platform dash panel.

    Users could pick no matter if the webpage is exhibited as being a landing page, the 404 page, or their homepage associated with their own site.

    As soon as their user offers selected a page, inserted a URL for it it, and also hit the actual

    Publish key, they will ought to have the ability in order to view that landing page on their WordPress site.

    The process for releasing squeeze pages on the Drupal site is identical.


    Publishing a Landing Page on Your Own Domain

    Along with posting landing pages upon the WordPress platform or perhaps Drupal platform web site, users can also use the domain these people have registered in order to make their own pages accessible on the internet.

    InstaPage displays guidelines regarding many associated with the actual most favored domain name registrars to help users quickly link their own domain for their own Instapage account.

    There is likewise lots of records on the actual web site that explains the method within more level.

    End users could link a limitless variety of domains as well as sub domain names for their Instapage accounts, allowing all of them to post as much as 30 lead capture page experiences on the Business plan (a lot more upon the actual Enterprise strategy) at virtually any a single time, throughout several domains or even WordPress platform and Drupal web sites.

    Users could likewise download lead capture pages and also share all of them together with other InstaPage users who could publish them directly into their own account for editing and publishing.



    Instapage Integration Options

    InstaPage lead capture pages may integrate together with an array associated with third-party options, such as analytics tools, e-mail marketing services, as well as web seminar suppliers.

    If end users want to promote items along with Instapage, they could link their own squeeze pages in order to a Shopify platform ecommerce store or Pay pal to collect repayments online.

    End users can additionally integrate InstaPage together with Zapier to connect their lead capture pages along with much more applications and services.

    It’s really worth examining the integration records to determine if it really is possible in order to link landing pages to a specific service.

    Tracking, Testing, and Reporting:

    Once users publish the squeeze page, they could start monitoring the functionality.

    A single choice is actually to use the actual built-in heat map tool to determine precisely what site visitors have already been doing whilst seeing the pages, for example exactly where they’ve been clicking or perhaps how far they have been scrolling.

    This particular is actually specifically useful if the actual squeeze page is actually not really creating as many potential customers since predicted.

    The actual heat map could assist reveal potential problems, including control keys that site visitors usually do not identify since buttons or perhaps forms that are too much lower the web page, over and above where most from the market is actually scrolling in order to.

    In addition to heatmaps, end users could likewise see the actual conversion rate regarding their pages and also other statistics data points to aid observe their usefulness.

    Incorporating with Google Analytics platform gives even more knowledge into how pages of content are executing.

    To aid obtain a lot more conversion rates from site visitors, InstaPage permits end users run A/B tests upon squeeze pages.

    By means of the controls, end users may generate a replica of a squeeze page and after that help make changes towards the brand new variant, for example altering the actual call-to-action.

    Instapage will show the distinct variants of the page in order to guests to see which usually 1 functions the best.  


    Other Features of Instapage:

    Besides the actual templates, mobile-friendly webpage designs, and publishing alternatives mentioned earlier, Instapage provides a lot more capabilities which have made it one of the most powerful and also popular landing page development as well as prospecting solutions accessible nowadays.

    Some examples of such features include the capability for multiple end users to be able to collaborate on a project as well as come together around the same lead capture pages with accurate documentation of communication as well as changes which have been produced. Instapage likewise provides the choice integrating with Google AdWords to see marketing data inside InstaPage dashboard.

    There is also a large library regarding on the internet documentation to assist end users get the utmost out of InstaPage, along with help regarding creating Google Accelerated Mobile Pages lead capture pages. To see the full listing of Instapage functions, visit the packages webpage on their own site.  


    Instapage Pricing





    In terms of costs, prospective end users may make use of Instapage’s 14-day free trial offer.

    Nevertheless, end users need to offer payment to access the free trial as well as will be instantly billed as soon as the trial has ended.

    Terminating the assistance is not difficult when users are certainly not content by using Instapage. Should end users are satisfied with all the test, you can find pair of registration options offered pertaining to InstaPage.

    The initial alternative will be the Instapage Company plan, which charges 199 dollars per month.

    Nonetheless, consumers can save 25% by choosing to pay each year, that needs an upfront fee of $1,788, making the monthly cost equivalent to $149.

    Custom Enterprise Plan

    InstaPage provides a personalised Venture plan for companies who have particular requirements.

    The program is sold with customized prices which reflects the setup.

    After using a call using the sales team, a customized Enterprise strategy is going to be setup based on your needs.

    You can check out what exactly is included inside the Enterprise method as well as the additional features available to Venture customers on the InstaPage pricing web page.  


    Pros and Cons of Instapage

    Before making a decision, it’s essential to weigh the pros and cons of Instapage. Here are some of the best things about Instapage, as well as some of its drawbacks:


    • A good range of professional-looking landing page templates.
    • The ability to deliver files and sell items via your landing pages.
    • An advanced landing page builder that’s easy to use.
    • Enough landing page publishing options.
    • Lots of reporting data and tools to help you optimize your pages.
    • Features that make Instapage good for collaborating with team members and clients.
    • Good mobile support to help you design mobile-friendly landing pages.
    • Lots of helpful online documentation and a responsive live chat support channel.


    • Not as many landing page templates as some other tools, including Leadpages.
    • Fewer page widgets compared to premium WordPress page builders, such as Divi.
    • The Business plan is limited to 30,000 unique visitors per month, 30 published landing page experiences, five workspaces, and five team members. Allowances on the Enterprise plan can be customized.
    • Slightly limited e-commerce options compared to other tools, such as Leadpages.
    • High pricing makes it unsuitable for casual website owners.


    Instapage Alternatives Final Thoughts

    InstaPage can be a strong squeeze page contractor as well as publishing device that offers several benefits to the consumers.

    Its own beginner themes and innovative page builder permit consumers to create several types of landing pages quickly.

    The particular Live journal is intergrated will be well-implemented, making it straightforward in order to submit squeeze pages in your WordPress site with InstaPage’s totally free plugin.

    Additionally, submitting squeeze pages on your own very own internet domain names is actually equally effortless, and Instapage manages all of the web hosting for you personally.

    InstaPage allows one to deliver downloads, collect leads by way of your squeeze pages, and also integrate your own webpages with several alternative party providers, which makes it ideal for many assignments.

    Nonetheless, the somewhat restricted options with regard to marketing goods straight by means of your website landing pages might set some audience off.

    The main sticking point along with Instapage will be its costs, which may possibly be a challenge to justify regarding several customers.

    However, regarding people who can easily, InstaPage is a great advice.

    Alternatively, consumers can start with a WordPress dependent settings using the Divi theme using its remarkable page builder tool, a vast and growing catalogue regarding web templates, as well as split testing functions for a fraction

    If you’re ready for one of the best landing page builders around, Instapage should undoubtedly be on your shortlist. Instapage Alternatives