Instapage Ab Testing: Know THIS [2023]

When it comes to creating squeeze pages that effectively generate leads as well as boost revenue, you may have stumbled upon InstaPage being a possible solution. Instapage Ab Testing

Instapage supplies a variety of expertly crafted modern landing page themes and a powerful page creator tool, which appears promising. Nevertheless, the true query is if it meets its buzz and could actually assist you in building conversion-optimized squeeze pages with no trouble.

On top of that, with fairly high pricing, you might be pondering if it’s well worth the financial commitment. In this comprehensive review of Instapage, we aim to offer you responses to such questions.

We will examine its main capabilities, investigate its interface, as well as evaluate the general efficacy like a squeeze page creator.

By the close of the review, you’ll possess a more precise understanding regarding if Instapage may be the most suitable lead capture page creator for your specific requirements.

So let’s begin, let us dive in.  


Instapage Overview

Instapage is a cloud-based platform that provides all required tools for develop as well as release landing pages.

It doesn’t matter whether you have a web site or the internet existence – through Instapage, one could effortlessly create conversion-focused landing pages that can help you create additional leads, sell additional products, or even motivate additional activities from your visitors.

Regardless of whether you may do not have programming or even style knowledge, InstaPage’s features allow the method involving creating efficient landing pages a piece of cake.

Utilizing instruments like heatmap, analytics, and A/B testing, one can employ visitor details to optimize the landing page designs and also render all of them even more effective.

Here is a concise breakdown concerning why one think about picking Instapage as your squeeze page builder:

  • Customizable templates: Instapage offers more than 80 high-quality templates that you can easily customize to fit your needs, so you never have to start from scratch or search for inspiration for your next landing page.
  • Intuitive landing page editor: Whether you want to start with a blank canvas or edit one of the many templates, Instapage’s drag-and-drop page builder interface is both powerful and user-friendly.
  • Effective form builder: To ensure you capture the right type of leads with your landing pages, Instapage makes it easy to create detailed custom forms for collecting user information.
  • Useful selection of widgets: Along with forms, you can easily add other elements to your landing pages, such as videos, images, and buttons.
  • Tracking and reporting: Thanks to built-in analytics, heatmap, and A/B testing tools, you can quickly identify what’s working and what’s not and optimize your landing pages for better results.
  • Integration options: Instapage can connect to various services, such as email marketing platforms, WordPress, and more, through Zapier.
  • Hosted system: Instead of using a WordPress landing page plugin, everything is hosted independently by Instapage. You can use your account to create landing pages for multiple projects and websites. However, you can quickly publish landing pages on your WordPress website with Instapage.
  • 14-day free trial: If Instapage sounds like the right tool for you, there’s a free 14-day trial available.

We’ll cover the pricing details of Instapage later in this review, but for now, let’s take a closer look at what this landing page builder can do and whether it’s easy to use.



Instapage Features

Following reading the earlier overview, one may become curious about employing Instapage as your squeeze page creator.

Yet, it’s important for you to assess if Instapage’s functions are just as successful as they actually seem.

In this section, we’ll dive deep into these crucial features regarding Instapage and see how well they perform.

Instapage Templates



InstaPage claims to offer over 200 templates, but when exploring their catalog, we found that here exist just around eighty templates.

A few among these layouts may be not entire landing page alternatives, such as the thank-you page templates. However, these layouts available have been designed to a very high quality as well as cover a range of purposes.

Owing to their filters, you have the ability to easily identify the sort regarding theme you require while beginning a brand new squeeze page.

Drag and Drop Editor

Drag and Drop Editor

The editing tool associated with Instapage gives one the liberty to generate a customized squeeze page, regardless of whether you begin with the help of the blank fabric or a layout.

The Instapage page creator lets you locate your elements anywhere on the webpage, without limitations or a grid style.

Useful signs as well as gridlines tend to be exhibited as one shift items about your webpage, making this easier to position your page items.

This page creator additionally reveals the distance in between elements on the the webpage, enabling one in order to place page items together with exactness.

This drag and drop user interface fixes elements onto your root grid style, supplying guidance when setting up page components.



Customization Options

Custom controls

You can easily customize the elements that make up your pages through the Instapage page builder interface.

Then, you can make a range of changes beyond what’s available on the floating toolbar by accessing the properties of the item in the side panel.

You can also add custom CSS and JavaScript to further control the appearance and functionality of your landing pages.


Instapage’s InstaBlocks feature allows one to create a library associated with reusable assets, or perhaps sections, which one could add into any of your squeeze pages.

This feature is useful if you are developing multiple landing pages for your own self or your clients.

You can store custom reviews, webpage headings, footers, CTAs, and also everything else one produce using Instapage as InstaBlocks.

Instapage furthermore arrives with a diverse selection associated with InstaBlock layouts that you to employ as beginning points.

The Global Blocks functionality, that enables one to modify a single Instablock within the collection as well as see those changes instantly applied for each occurrence associated with such section in your published webpages, can be obtainable exclusively within their more expensive Enterprise permit associated with InstaPage.

Landing Page Widgets

Instapage widgets allow you to quickly insert a range of elements into your landing page designs. You can add:

    • Headlines
    • Forms
    • Images
    • Buttons
    • Paragraphs
    • Circles
    • Videos
    • Boxes
    • Vertical and Horizontal lines
    • HTML Widgets
    • Timers

    While there actually are a few helpful choices, their widget selection isn’t as extensive as additional page creators for example Divi and Elementor.

    Here exist premade pricing tables and various other items in their page templates, but adding these to your pages isn’t as simple like having accessibility to pre-made widgets that you could drag and drop onto the webpages.

    Nonetheless, the InstaBlock function offers you a method in order to create a component, such as the cost table or even CTA, as well as store this with regard to reuse upon virtually any webpage needed.

    Mobile-Friendly Page Designs

    Instapage mobile friendly


    InstaPage guarantees that all lead capture pages crafted on their system will be mobile-friendly by default.

    Nevertheless, users can switch towards their mobile view associated with the page these people are working on in the editor as well as make alterations that only mobile users will observe.

    Instapage does include their ability to show marginally different variants of landing pages, depending on no matter if guests tend to be using the cell phone or even desktop gadget.

    Nevertheless, end users can only cover items these people don’t desire to show for smartphone users, rather than actually creating two totally distinct editions of the page.

    Their InstaPage page builder features a notable interface which is actually simple to use as well as offers loads associated with flexibility in locating items.

    The system additionally supplies valuable assistance if users wish in order to accurately arrange their page items.

    Despite the fact that there is really a lack of ready-made items or perhaps widgets, end users may develop the majority of components on their own and then save them for reuse.



    Landing Page Publishing Options:

    Once a user has created a landing page on Instapage, they have several publishing options:

    They can publish it on their own domain, a WordPress website via a free plugin, or a Drupal website.

    Instapage also provides a demo domain for users to test their landing pages. However, it is not recommended to run campaigns on any landing pages published in this way.

    Instead, users should use a domain they have registered elsewhere.

    Publishing an Instapage Landing Page on a WordPress Website:

    Publishing a Instapage lead capture page upon the WordPress platform site is really straightforward. End users need to trigger their free plugin upon their own website and link their own WordPress site for their InstaPage account through inputting several readily available information.

    When their 2 profiles tend to be connected, users may just select which lead capture page they wish to publish on their own website from their accessible alternatives.

    Any squeeze page made as well as printed within InstaPage ought to be accessible from the their dropdown menu within the WordPress dash panel.

    End users could select no matter if the page is exhibited as lead capture page, the 404 error page, or perhaps the home page associated with their own site.

    As soon as the end user offers chosen a page, inserted a web address for it, as well as pressed the

    Submit key, they should be able to view which landing page on their own WordPress platform site.

    Their process for publishing landing pages upon a Drupal platform site is really identical.



    Publishing a Landing Page on Your Own Domain

    Along with releasing squeeze pages on a WordPress platform or Drupal platform web site, end users can also employ a domain they possess authorized in order to make their webpages available online.

    InstaPage displays directions for several of the actual most favored domain name registrars to aid users rapidly hook up their own website for their InstaPage accounts.

    There exists likewise plenty of documentation upon the actual site which explains the process within a lot more level.

    Users may connect an infinite number of domain names as well as subdomains for their own InstaPage account, permitting all of them in order to post as much as thirty landing page experiences upon the Business plan (much more on the actual Business program) at any a single moment, around multiple domain names or even WordPress platform and Drupal platform websites.

    Users could additionally down load squeeze pages and also discuss them together with additional Instapage end users who may add them directly into their account for editing and posting.



    Instapage Integration Options

    Instapage lead capture pages may integrate together with a wide range of 3rd party options, such as stats tools, e-mail marketing services, and web seminar companies.

    In case users want to advertise items with InstaPage, these people can hook up their own squeeze pages to the Shopify platform ecommerce shop or perhaps PayPal to collect payments online.

    End users could also integrate easily InstaPage along with Zapier to hook up their squeeze pages with even more applications and also services.

    It really is really worth examining the integration documents to determine in case it is feasible to connect squeeze pages to the particular service.

    Tracking, Testing, and Reporting:

    After end users release the squeeze page, these people could start monitoring its performance.

    One particular choice is to use the actual inbuilt heatmap application to find out what site visitors have already been carrying out although looking at the pages of content, for example in which they have already been clicking or how far they have already been scrolling.

    This particular is actually particularly beneficial if the lead capture page is actually not producing as numerous leads since predicted.

    The heat map may help reveal prospective concerns, for example control keys that site visitors don’t recognize because switches or perhaps types which are too much down the page, past where most of the market is actually scrolling through in order to.

    Along with heatmaps, users can also notice the conversion rate associated with their pages of content as well as additional statistics information to aid observe their own efficiency.

    Integrating together with Google Analytics platform offers much more understanding directly into how pages of content are usually executing.

    To assist obtain even more conversion rates out of the guests, InstaPage permits users manage A/B tests on landing pages.

    Via the actual handles, end users could create a copy of the squeeze page and then help make alterations towards the fresh edition, for example changing the CTA.

    InstaPage will present the various editions of your web page in order to visitors to determine which a single functions the very best.  


    Other Features of Instapage:

    Along with the actual themes, mobile-friendly webpage designs, as well as posting options discussed previously, InstaPage has numerous features that have made it probably the most powerful as well as popular squeeze page development as well as to generate leads solutions available these days.

    Several illustrations of those functions include the ability with regard to multiple end users in order to work together on the a project and interact about the exact same landing pages along with accurate documentation of communication as well as alterations which were made. Instapage also provides the alternative integrating together together with Adwords to find out advertising data inside the Instapage dash panel.

    There’s also a sizable collection associated with online documentation to assist users get the most out of Instapage, along with assistance pertaining to making Google Accelerated Mobile Pages lead capture pages. To look at the full set of InstaPage features, check out the programs page on their website.  


    Instapage Pricing





    In terms of costs, potential consumers can benefit from InstaPage’s 14-day free trial.

    However, end users need to offer payment information to access the trial and will be mechanically charged after the trial has ended.

    Canceling the service is not difficult when users aren’t pleased with InstaPage. Should consumers become satisfied using the demo, you can find a couple of registration options obtainable pertaining to InstaPage.

    The first option will be the Instapage Business method, which usually charges 199 dollars each month.

    However, consumers may preserve twenty-five percent through selecting to pay each year, that requires an upfront payment involving $1,788, generating the monthly price equivalent to 149 dollars.

    Custom Enterprise Plan

    Instapage features a personalised Enterprise method with regard to businesses which have specific demands.

    The blueprint is sold with tailor-made pricing in which reflects the settings.

    After possessing a phone call together with the sales group, a personalized Business strategy is going to be established in accordance with your requirements.

    You can take a look at what is integrated in the Enterprise plan as well as the bonus deals open to Enterprise clients over the Instapage prices page.  


    Pros and Cons of Instapage

    Before making a decision, it’s essential to weigh the pros and cons of Instapage. Here are some of the best things about Instapage, as well as some of its drawbacks:


    • A good range of professional-looking landing page templates.
    • The ability to deliver files and sell items via your landing pages.
    • An advanced landing page builder that’s easy to use.
    • Enough landing page publishing options.
    • Lots of reporting data and tools to help you optimize your pages.
    • Features that make Instapage good for collaborating with team members and clients.
    • Good mobile support to help you design mobile-friendly landing pages.
    • Lots of helpful online documentation and a responsive live chat support channel.


    • Not as many landing page templates as some other tools, including Leadpages.
    • Fewer page widgets compared to premium WordPress page builders, such as Divi.
    • The Business plan is limited to 30,000 unique visitors per month, 30 published landing page experiences, five workspaces, and five team members. Allowances on the Enterprise plan can be customized.
    • Slightly limited e-commerce options compared to other tools, such as Leadpages.
    • High pricing makes it unsuitable for casual website owners.


    Instapage Ab Testing Final Thoughts

    Instapage can be a effective squeeze page creator and also posting instrument in which offers numerous advantages to its consumers.

    The starter themes and also innovative website builder enable customers to generate different types of website landing pages effortlessly.

    The Live journal is intergrated is actually well-implemented, which makes it easy to be able to submit website landing pages on your own WordPress platforms site together with InstaPage’s no cost plug-in.

    Moreover, submitting squeeze pages in your personal domain names is actually just as effortless, as well as Instapage handles all the hosting to suit your needs.

    InstaPage allows one to supply data files, gather prospects by means of the website landing pages, and also integrate the web pages together with numerous third party providers, rendering it suitable for many assignments.

    Nonetheless, the particular somewhat restricted options with regard to marketing goods directly through your own website landing pages may possibly put a few readers away.

    The primary sticking point with InstaPage will be it’s pricing, which usually might end up being a challenge to warrant with regard to several customers.

    Nonetheless, regarding those who may, InstaPage is a great advice.

    On the other hand, consumers can start with any WordPress-based configuration using the Divi theme with its amazing page builder application instrument, an enormous and also developing catalogue regarding templates, and also divided assessment characteristics for a fraction

    If you’re ready for one of the best landing page builders around, Instapage should undoubtedly be on your shortlist. Instapage Ab Testing