How Instapage Works: Know THIS [2023]

Concerning crafting squeeze pages that produce prospects as well as increase sales, you may have stumbled upon InstaPage like a prospective answer. How Instapage Works

Instapage features many different professionally-designed contemporary landing page layouts as well as a powerful page creator tool, that seems promising. Yet, the true query is if it meets the buzz and is able to in fact help you creating conversion-focused squeeze pages easily.

Furthermore, taking into account comparatively elevated prices, you may be wondering if it is valuable the financial commitment. In this comprehensive evaluation of Instapage, we strive to present you answers for these questions.

We will examine the platform’s key features, investigate the interface, and determine the total efficacy like a lead capture page builder.

By the close of the evaluation, you will have a better grasp of whether InstaPage may be the ideal squeeze page creator to meet your needs.

Hence let’s begin, let’s dive intο.  


Instapage Overview

InstaPage is actually a web-based system which offers all the important resources for produce and release landing pages.

No matter if you already possess the site or even an web presence – by using InstaPage, you can effortlessly create conversion-optimized landing pages that can enable you generate more leads, sell additional goods, or perhaps encourage other activities coming from the visitors.

Even though you don’t possess programming or layout knowledge, InstaPage’s functions help to make the method associated with developing efficient landing pages easy.

With tools like heatmap, analytics, and also A/B testing, you could employ user details to optimize the landing page layouts and also make all of them more efficient.

Below is a concise overview concerning exactly why one think about choosing InstaPage as your squeeze page constructor:

  • Customizable templates: Instapage offers more than 80 high-quality templates that you can easily customize to fit your needs, so you never have to start from scratch or search for inspiration for your next landing page.
  • Intuitive landing page editor: Whether you want to start with a blank canvas or edit one of the many templates, Instapage’s drag-and-drop page builder interface is both powerful and user-friendly.
  • Effective form builder: To ensure you capture the right type of leads with your landing pages, Instapage makes it easy to create detailed custom forms for collecting user information.
  • Useful selection of widgets: Along with forms, you can easily add other elements to your landing pages, such as videos, images, and buttons.
  • Tracking and reporting: Thanks to built-in analytics, heatmap, and A/B testing tools, you can quickly identify what’s working and what’s not and optimize your landing pages for better results.
  • Integration options: Instapage can connect to various services, such as email marketing platforms, WordPress, and more, through Zapier.
  • Hosted system: Instead of using a WordPress landing page plugin, everything is hosted independently by Instapage. You can use your account to create landing pages for multiple projects and websites. However, you can quickly publish landing pages on your WordPress website with Instapage.
  • 14-day free trial: If Instapage sounds like the right tool for you, there’s a free 14-day trial available.

We’ll cover the pricing details of Instapage later in this review, but for now, let’s take a closer look at what this landing page builder can do and whether it’s easy to use.



Instapage Features

Following going through that previous summary, you might become keen on utilizing InstaPage for your squeeze page constructor.

Nonetheless, it’s important for you to assess whether InstaPage’s capabilities are just as effective like they actually appear.

In this section, we shall dive deep into the primary functions of InstaPage as well as find out just how effectively these features perform.

Instapage Templates



Instapage claims to offer above 200 themes, nevertheless when exploring their catalog, we actually found that there exist just around eighty templates.

Several among such themes are not really complete landing page options, for example the thank you webpage layouts. Nevertheless, the layouts accessible are created to a high level and also address a range concerning goals.

Because of their filters, one have the ability to swiftly find the type regarding layout you need while beginning a fresh lead capture page.

Drag and Drop Editor

Drag and Drop Editor

The particular editor associated with InstaPage provides you the freedom in order to produce a custom lead capture page, no matter if you start with the clean canvas or a template.

The actual Instapage page builder enables one locate your items anywhere on your webpage, without constraints or even the grid layout.

Beneficial signs and also gridlines are shown while you relocate elements around the page, making it much easier to position your page elements.

This page creator furthermore displays your area in between items on the the webpage, permitting you in order to locate webpage items with precision.

The drag-and-drop interface snaps components to the underlying grid style, offering advice while organizing page components.



Customization Options

Custom controls

You can easily customize the elements that make up your pages through the Instapage page builder interface.

Then, you can make a range of changes beyond what’s available on the floating toolbar by accessing the properties of the item in the side panel.

You can also add custom CSS and JavaScript to further control the appearance and functionality of your landing pages.


Instapage’s Instablocks function allows one in order to build a library of reusable assets, or perhaps blocks, which you may add in to any of the landing pages.

Such function is actually useful if you’re making multiple lead capture pages on behalf of your own self or even your customers.

One could save tailor-made testimonials, page headings, footers, CTAs, and also everything else you create with InstaPage in the form of Instablocks.

Instapage additionally arrives with a wide-ranging array of InstaBlock themes for you can use for beginning points.

Their Global Blocks feature, which permits you in order to revise a single InstaBlock within their collection and also see those modifications immediately applied to each occurrence associated with that block in your released pages, can be accessible only in their much more expensive Business license associated with InstaPage.

Landing Page Widgets

Instapage widgets allow you to quickly insert a range of elements into your landing page designs. You can add:

    • Headlines
    • Forms
    • Images
    • Buttons
    • Paragraphs
    • Circles
    • Videos
    • Boxes
    • Vertical and Horizontal lines
    • HTML Widgets
    • Timers

    Although there exist several useful options, the gadget variety is as comprehensive as other page builders such as Divi and Elementor Pro.

    There are pre-constructed pricing tables as well as other components within the page layouts, however adding them to the pages is quite as simple as possessing accessibility for ready-made gadgets that you can drag-and-drop onto your pages.

    Nevertheless, their InstaBlock function offers one a method to develop a component, such as the pricing table or even call-to-action, and store it with regard to reusing on the any page needed.

    Mobile-Friendly Page Designs

    Instapage mobile friendly


    Instapage guarantees that every one of squeeze pages created upon its platform happen to be mobile-friendly automatically.

    Nevertheless, end users may move to their mobile edition associated with the page these people are focusing on in the editor and produce alterations which only mobile end users will notice.

    InstaPage really does include their ability in order to show marginally different editions associated with squeeze pages, based on regardless of whether guests tend to be using a smartphone or desktop device.

    However, users may simply cover elements these people do not wish in order to reveal to mobile users, rather than actually producing two entirely different versions associated with their webpage.

    Their InstaPage page builder boasts a remarkable user interface which is actually simple to use and also provides loads of liberty within positioning components.

    Their platform furthermore offers valuable guidance if end users want to precisely align their webpage elements.

    Despite the fact that there is really a lack associated with pre-built elements or perhaps gadgets, users may create nearly all items by themselves as well as subsequently store them with regard to reusage.



    Landing Page Publishing Options:

    Once a user has created a landing page on Instapage, they have several publishing options:

    They can publish it on their own domain, a WordPress website via a free plugin, or a Drupal website.

    Instapage also provides a demo domain for users to test their landing pages. However, it is not recommended to run campaigns on any landing pages published in this way.

    Instead, users should use a domain they have registered elsewhere.

    Publishing an Instapage Landing Page on a WordPress Website:

    Posting a InstaPage lead capture page on a WordPress platform website is actually simple. Users have to trigger their free plug-in upon their site and also connect their WordPress platform website for their Instapage accounts by inputting several readily obtainable details.

    As soon as their 2 profiles usually are linked, users could simply pick which usually squeeze page they desire in order to post upon their website from the their obtainable alternatives.

    Any squeeze page made and released in InstaPage should be obtainable from the the dropdown menu within their WordPress platform dashboard.

    End users can select no matter if their page is exhibited like lead capture page, the 404 error page, or perhaps their homepage of their own website.

    As soon as their user has chosen a webpage, inserted a URL for it the page, as well as struck the

    Publish button, these people must have the ability to see that landing page on their own WordPress platform web site.

    Their process with regard to posting landing pages on the Drupal web site is actually comparable.



    Publishing a Landing Page on Your Own Domain

    In addition to posting lead capture pages on a WordPress or perhaps Drupal platform site, users can additionally employ the domain name they have registered in order to make their webpages accessible online.

    InstaPage displays instructions with regard to many associated with the most popular domain name registrars to help users quickly link their website for their Instapage accounts.

    There exists additionally lots of documents on the actual website in which explains the procedure within more depth.

    Users could hook up a limitless variety of domains and sub domain names to their Instapage account, allowing them in order to submit as much as thirty lead capture page experiences on the Company program (much more upon the Venture program) at any one moment, throughout several domains or WordPress platform and also Drupal platform sites.

    End users could additionally download lead capture pages as well as reveal all of them with other Instapage users who can upload all of them directly into their account for enhancing and posting.



    Instapage Integration Options

    Instapage squeeze pages may integrate easily together with an array associated with third-party options, including stats tools, e-mail marketing solutions, and webinar companies.

    In case end users want in order to promote items along with Instapage, these people can connect their landing pages in order to the Shopify platform ecommerce shop or even Pay pal to gather payments online.

    End users could likewise integrate easily InstaPage with Zapier platform in order to link their landing pages together with much more applications and also services.

    It really is worth looking at the actual integrations documents to determine if it really is feasible to link lead capture pages in order to the certain assistance.

    Tracking, Testing, and Reporting:

    As soon as users release a lead capture page, they may start checking its overall performance.

    A single choice would be to utilize the inbuilt heatmap tool to see what visitors are already carrying out while seeing the actual webpages, such as where they’ve been clicking on or even what lengths they have been scrolling through.

    This particular is actually specifically beneficial if the actual landing page is not necessarily creating as much prospects since predicted.

    The actual heat map could aid uncover prospective issues, for example control keys in which site visitors usually do not recognize as control keys or perhaps types which are too far down the page, over and above where most of the market is scrolling through to.

    In addition to heat maps, end users can additionally notice the actual conversion percentages regarding their own pages and additional statistics information to help keep track of their own effectiveness.

    Integrating along with Google Analytics gives a lot more insight in to exactly how pages are usually carrying out.

    To help obtain even more conversions from guests, Instapage lets end users run A/B tests on their squeeze pages.

    Via the actual settings, users may create a replica of a squeeze page and make changes to the new version, such as modifying the actual CTA.

    Instapage will then present the actual distinct versions of your page to site visitors to determine which usually one functions the best.  


    Other Features of Instapage:

    Along with the templates, mobile-friendly webpage layouts, and also submitting options talked about earlier on, Instapage provides numerous functions who have produced this probably the most strong and preferred lead capture page creation and to generate leads solutions available these days.

    Some good examples of such features consist of the ability regarding numerous users to be able to work together upon a task and also work together about the same squeeze pages with accurate documentation of interaction and also alterations that have been created. InstaPage additionally provides the choice of together with Adwords to determine advertising and marketing info inside the InstaPage dashboard.

    Additionally there is a large collection regarding online records to assist users obtain the utmost from Instapage, in addition to help pertaining to making Google AMP landing pages. To find out the complete list of InstaPage functions, go to the packages site on their own site.  


    Instapage Pricing





    When it comes to pricing, potential end users may make use of Instapage’s two-week free trial.

    However, consumers need to supply payment information to gain access to the trial and is going to be mechanically billed once the trial has ended.

    Canceling the service is not difficult when end users aren’t satisfied with the help of Instapage. Should consumers become satisfied with all the trial, you will find a couple of registration options obtainable with respect to InstaPage.

    The first option is the InstaPage Enterprise plan, which usually charges $199 monthly.

    Nonetheless, users could conserve twenty-five percent simply by selecting to pay each year, which often involves an upfront payment associated with 1,788 dollars, making the per month price equal to $149.

    Custom Enterprise Plan

    Instapage provides a personalised Business plan with regard to organizations that have particular needs.

    The program comes with customized prices that reflects the settings.

    Following using a phone call with the product sales group, a personalized Business plan will be set up in accordance with your requirements.

    You can check out what exactly is integrated inside the Company plan and also the bonus deals available to Enterprise consumers over the InstaPage costs site.  


    Pros and Cons of Instapage

    Before making a decision, it’s essential to weigh the pros and cons of Instapage. Here are some of the best things about Instapage, as well as some of its drawbacks:


    • A good range of professional-looking landing page templates.
    • The ability to deliver files and sell items via your landing pages.
    • An advanced landing page builder that’s easy to use.
    • Enough landing page publishing options.
    • Lots of reporting data and tools to help you optimize your pages.
    • Features that make Instapage good for collaborating with team members and clients.
    • Good mobile support to help you design mobile-friendly landing pages.
    • Lots of helpful online documentation and a responsive live chat support channel.


    • Not as many landing page templates as some other tools, including Leadpages.
    • Fewer page widgets compared to premium WordPress page builders, such as Divi.
    • The Business plan is limited to 30,000 unique visitors per month, 30 published landing page experiences, five workspaces, and five team members. Allowances on the Enterprise plan can be customized.
    • Slightly limited e-commerce options compared to other tools, such as Leadpages.
    • High pricing makes it unsuitable for casual website owners.


    How Instapage Works Final Thoughts

    Instapage is a strong squeeze page creator as well as publishing device that offers several benefits to its consumers.

    Its own starter templates and also sophisticated webpage builder enable customers to create different types of website landing pages easily.

    The actual Live journal integration is well-implemented, making it straightforward to be able to distribute website landing pages on your WordPress web site together with InstaPage’s free extension.

    Furthermore, publishing website landing pages on your own own domain names is just as easy, and Instapage handles every one of the web hosting for you.

    Instapage enables one to provide downloads, gather leads by means of the squeeze pages, as well as integrate the pages with numerous alternative party providers, rendering it suitable with regard to numerous assignments.

    Nevertheless, the particular somewhat limited choices for selling items straight through the landing pages may possibly put several audience off of.

    The main sticking point together with Instapage will be the costs, which might be a challenge to justify with regard to a few users.

    Nevertheless, for those who can easily, Instapage is a great suggestion.

    On the other hand, consumers can begin with the WordPress-based settings while using Divi concept using its remarkable page builder device, an enormous as well as growing library regarding web templates, and also split testing features for a fraction

    If you’re ready for one of the best landing page builders around, Instapage should undoubtedly be on your shortlist. How Instapage Works